The Point of Attachment
UTA Brand Studio
UTA Brand Studio
The Point of Attachment
UTA Brand Studio
UTA Brand Studio

About

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

Episodes

  • UTA Presents The Findings Report -- DoGooders
    Interviews with Anne Bahr Thompson and Adlai Wertman
  • UTA Presents The Findings Report -- Generations, Part 2
    Interview with Neil Howe
  • UTA Presents The Findings Report -- Generations, Part 1
    Interview with Neil Howe
  • UTA Presents The Findings Report - The Pitch
    Interviews with Paul Smith, Mathew Isaac and Kent Grayson
  • UTA Presents The Findings Report #04 Sounds Appealing
    Interviews with Michael Lowe, Maxime Goulet, and Charles Spence
  • UTA Presents The Findings Report #03 Femvertising
    Interviews with Heather LeFevre, Linda Ong and Shelley Zalis
  • UTA Presents The Findings Report - Blame it on the Clown
    Interview with Matt Kaplan and Lea Dunn on the marketing value of horror
  • UTA Presents The Findings Report - #01 Fyre Danger
    Interview with Nicco Quiñones and Linda Ong
  • The Findings Report: Season One Teaser
    A new show about the psychology of consumer behavior
  • #07: Conditional Love - Millennials and Loyalty
    The “M” word—there are roughly 86 million of them in the US with an estimated $200 billion in annual buying power. It’s no wonder that marketers are consistently trying to understand them. In this episode of THE POINT OF...
  • #06: ANTHRO-PO-WHAT??
    Making brands human
  • #05: For Love or Money
    Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day. Dr. Helen Fisher shares insights on how people perceive expectations about romantic...
  • #04: The True Meaning of Luxury, Part II
    The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent… Reveals findings from the Studio's 2014 Automotive Brand Dependence Index Captures...
  • #03: The True Meaning of Luxury, Part I
    Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent asks New York Times automobile design columnist Phil...
  • #02: The Thing That Is The Thing
    Designing beyond the obvious
  • #01: You Are What You Post
    Brand attachment and digital life