Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss Alfred Hitchcock and the MacGuffin with screenwriter John August Edward Hopper's iconic painting, Nighthawks the meaning of the Starbucks siren Walt Disney's theme park design "weenie" and other visual magnets with Thinkwell Group CEO Craig Hanna