Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day.
 
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<li>Dr. Helen Fisher shares insights on how people perceive expectations about  romantic love</li>
<li>Dr. Lisa Cavanaugh describes research on Valentine's Day marketing and how it often generates the reverse of marketer intentions</li>
<li>Studio strategy director Marisa Robertson and studio creative director Marcus Bartlett discuss the implications for branding</li>
</ul>

UTA Brand Studio

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

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point of attachment

The Point of Attachment

Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day. Dr. Helen Fisher shares insights on how people perceive expectations about romantic...

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