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The Point of Attachment
UTA Presents The Findings Report -- DoGooders
UTA Brand Studio
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UTA Brand Studio
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Episode Summary
Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.
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Sep 24th 2018
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31 min
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