AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.🎧 What you’ll get from this episode:A simple formula to review AI contentHow to train AI to learn your voice & toneWhy personal experience makes your content popHow to turn AI scripts into authentic videosTools and tips to level up your ideation process🕒 Timestamps 00:01 – AI is everywhere, but how can you make it sound more natural and human?00:41 – Use AI to highlight your human intelligence and create real connection.01:34 – How to prompt ChatGPT effectively: start by telling it who you are.02:18 – Set your tone: professional, breezy, and avoid puns if that’s not your style.02:42 – Feed AI your personal content (website, social media, etc.) so it learns your voice.03:26 – Introducing the SAG formula:04:13 – Review and select AI-generated content ideas that feel right to you.04:57 – Ask AI to write scripts—but always revise with your human touch.05:31 – Add personal stories and experience to make content more authentic and trustworthy.06:10 – How to prepare your video script: use a teleprompter or sticky notes.06:28 – AI can help when you’re burned out—but don’t forget the human element.06:55 – Call to action: What AI tools do you use? Drop a comment and share!07:13 – Connect with Kim: follow on Instagram, LinkedIn, listen to her podcast, and grab the free guide.🔗 LINKS:🎁 FREE DOWNLOAD: 

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.🎧 What you’ll get from this episode:A simple formula to review AI contentHow to train AI to learn your voice & toneWhy personal experience makes your content popHow to turn AI scripts into authentic videosTools and tips to level up your ideation process🔗 LINKS:🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk with Kelly Byrnes, founder of Voyage Consulting Group (VCG) and a globally recognized leadership advisor. With publications in Harvard Business Review, Forbes, and the Wall Street Journal, Kelly brings a refreshing, grounded perspective on what leadership should look like in 2025 and beyond. You will learn: Why “culture surveys” fail and what companies should measure insteadThe four pillars of a healthy organization: Purpose, Principles, People, PerformanceThe #1 mistake leaders make with hybrid work How the Mirror Test can transform self-awareness and leadership presenceWhy authenticity beats imitation — and how leaders can show up as themselvesHow to build an AI strategy that aligns with your valuesWhat inspired Kelly’s new book: The Basics of GenAIGUEST LINKS:LinkedIn (Personal): https://www.linkedin.com/in/kellytylerbyrnesLinkedIn (Company): https://www.linkedin.com/company/voyage-consulting-groupInstagram: https://www.instagram.com/kellytylerbyrnesWebsite: http://www.voyagecg.comFREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert Please spread the word to your friends and leave us a rating and review on Apple Podcasts!See Privacy Policy at https://art19.com/priv

“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week.Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team.In this episode you will learn:How to make a buzz-worthy event - 10:47How Melissa went from debt to 7-figures - 15:16How to focus on growth by prioritizing a healthy environment - 21:41How to define ROI by your goals: brand awareness, sales, or market entry - 30:28How to value your relationships and friendships in business - 35:23Her advice to others - 41:27- Get On Camera with Kim’s brand new 7-Day On-Camera Challenge -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here -Follow host Kim Rittberg on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.🎧 What you’ll get from this episode:A simple formula to review AI contentHow to train AI to learn your voice & toneWhy personal experience makes your content popHow to turn AI scripts into authentic videosTools and tips to level up your ideation processKim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start.What you'll learn:What a hook is and why it's critical (00:01)How to make your video irresistible in the first 3 seconds (00:57)Visual and text-based hook strategies (01:28)AI tools to help you write better headlines (04:27)Why your hook should focus on your audience — not everyone (05:36)Easy visual hooks you can use today (06:32)Real-life examples using props and movement (09:03)Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed.Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alissa Randall is a dynamic headshot photographer who shifted from the corporate world to running her own business in her 50s. She shares how she turned a significant career setback “I was sad for 10 minutes” into a triumphant pivot by launching All About Headshots and later expanding with her heartwarming PupShots. She says a layoff “pushed me to chase my passion for photography,” and she shares tips on having a great photo shoot, the confidence-boosting power of tailored clothing and personal color preferences, and her expert tips to help clients relax and enjoy their sessions.We both share our personal journeys of leaving corporate jobs to seize control of our professional lives, highlighting the financial and emotional rewards that come with entrepreneurship. Alissa offers valuable insights into overcoming imposter syndrome, the significance of a professional online presence, and the crucial role of supportive communities and networking in achieving personal and professional growth. I am absolutely inspired by  Alissa’s incredible story and gained even more tools to add to my own entrepreneurial toolkit.You will learn:After getting laid off, Alissa says how she was sad for “10 minutes” - 3:45How having photographers in her family and her dad was an entrepreneur impacted her career - 12:36Advice on how to take a great photo - how to be comfortable in front of the camera - 20:26How to turn obstacles into opportunities - 30:22LINKS:FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert LINKS:https://www.allaboutheadshots.com/  Please spread the word to your friends and leave u

We have the incredible Lydia Fenet joining us, a top charity auctioneer who has raised over $1 billion for nonprofits and a renowned expert in negotiation strategies. Lydia shares her tips on mastering negotiation by establishing clear outcome points, preparing extensively, and embracing flexibility. This piqued my interest,the importance of emotional detachment during negotiations and how self-perception can shape others' views of you. Lydia reveals her unique journey from an intern at Christie’s to leading her own successful agency.We go over Lydia's strategies for maintaining work-life balance as a mother of three, her inspiring approach to overcoming setbacks, and the art of using humor to engage any audience. She even shares her candid thoughts on working with celebrities at charity events. This episode provides a masterclass in negotiation, confidence-building, and finding your unique voice in the world of businessIn this episode you will learn:How Lydia learned to public speak - 21:38How preparation is the key to success - 31:27 How to establish low, medium, and high outcome points to navigate negotiations - 32:08How to be a better listener - 35:08- Get On Camera with Kim’s brand new 7-Day On-Camera Challenge -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here -Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert Please spread the word to your friends and leave us a rating and review on Apple Podcasts!LINKS:Lydia’s WebsiteSee Privacy Policy at https://art19.com/privacy and California Privacy

How do you not sound cheesy or salesy on video? It's all about shifting your mindset from selling to teaching. If you've ever worried about coming across as a pushy salesperson, I totally get it—you're probably recalling those overly aggressive pitches we've all seen. But here's a tip: focus on delivering educational content. If you're curious to learn more about creating engaging videos, feel free to connect with me on Instagram, LinkedIn, or my YouTube channel!In this 5 minute episode you’ll learn:Focus on Content Quality: Instead of pushing your product, think from a content perspective. Educate and provide value to your audience first.Reframe Your Mindset: You're only salesy if you're aggressively selling. Transition from selling to teaching.Educate & Entertain: Ensure your content is informative and entertaining. Make the audience feel something rather than just hearing a pitch.FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today I want to share insights on the importance of being specific in brand messaging to stand out in crowded markets and effectively communicate your unique value.Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season! Tag me when you use these tips on Instagram or LinkedIn!In this quick bite-sized bonus solo episode you will learn: Find Your Niche - Even in broad fields like wellness or digital marketing, narrow down to a specific angle to stand out.Be Explicit - Clearly articulate the specific transformation you offer. Avoid vague promises; highlight concrete outcomes.Leverage Your Unique Strengths - Lean into your unique skills and experiences. By focusing on your specialized expertise, you'll attract the right audience and opportunities.Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel t

Do you struggle with showing up confidently on camera? You’re not alone. In this episode, Kim Rittberg—an award-winning marketer and video coach—shares her powerful MSR framework to help you overcome fear, find your voice, and show up consistently.🧠 MSR System Breakdown: Mindset: Believe the camera can help you achieve your goals. Replace self-doubt with motivation.💪 Skillset: On-camera confidence is a learned skill. You’re not “bad on camera”—you’re just in training.🔁 Repetition: Practice makes progress. The more you show up, the faster you’ll improve.Whether you’re a business owner, coach, or creative professional, these tips will help you speak with clarity, confidence, and authenticity on videoYou will learn:  (00:21) How your mindset determines your on-camera presence. (01:52) Why confidence is a skillset you can learn, not something you’re born with.  (03:30) How repetition and small, consistent steps help you improve faster.  (04:13) The key habits that make you feel natural and confident on video.FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jess Ekstrom, a Forbes top-rated speaker and the creative mind behind Mic Drop Workshop is helping women get paid more as a speaker! She says women are only 30% of keynote speakers and she’s here to change that! She runs Mic Drop Workshop which helps women land higher paid speaking gigs. She’ll teach you how to get speaking gigs, how to charge higher rates, and how to turn 1 speaking engagement into 5. She also shares her learnings from what she did wrong at first and how to craft a relatable and profitable speech. We have a wide-ranging chat with lots of great nuggets and you’ll also learn how Bernie Madoff impacted her career trajectory.Jess Ekstrom is a 7-figure entrepreneur behind Headbands of Hope, Forbes Top-Rated Speaker and creator of Mic Drop Workshop. While Jess focuses on helping women break into the industry as only 30% of speakers are women, her advice empowers any upcoming speaker and public figure to become influential and get compensated right. In this episode you will learn:The massive gender disparity in men’s & women’s speeches - 1:57How relatable moments connect speakers to audiences - 6:28How to get higher rates for your speaking engagements - 11:20What else to ask for if you can’t get the rate you want - 13:51How optimize your LinkedIn profile to find  niche audience for speaking gigs - 17:50How to turn 1 speaking gig into 5 - 17:50The exact things to say in negotiations - 19:15How to get referrals from other speakers - 25:26How to develop an empowering personal brand - 30:09FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!See Privacy Pol

Building thought leadership doesn’t have to feel awkward. In this episode, Kim Rittberg shares insights from her recent workshop at the Fast Company Innovation Festival, including why you should stop stressing about your “personal brand” and instead focus on sharing your professional perspective.You will learn: ✨ Why hiding from the camera is actually hiding from clients and opportunities✨ How video helps you connect with people and get promoted by social media algorithms✨ The big mindset shift: Stop worrying about your “personal brand” and focus on sharing your professional perspective✨ What kinds of content actually engage people: industry trends, insights, and what excites you most✨ Why real people and authentic perspectives always beat faceless corporate updatesFREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!Transcript:(00:02) I just got back from leading a workshop at the Fast Company Innovation Festival and we had so much fun. I want to share what I taught and what was really helping people break through. So the topic was how to build your thought leadership in non-cringy ways and I ended up sharing my scene framework SEEN framework and if you want that just drop me a message and I'll send it over to you.(00:24) Two of the really big takeaways that seemed to be very helpful for people as they came and they were like that really shifted things for me is if you want to be a thought leader first of all hiding from the camera is hiding from clients. So whether you're trying to build sales if you have your own business or even if you work at a company maybe you want a promotion or you still want sales but it's with outside of the company with inbound clients.(00:44) When we're talking about thought leadership hiding from the camera is hiding from clients. I

How To Kickstart Your Marketing After Summer Realize that as you vacuum the sand from your car from summer it’s also time to buckle down and return to marketing! Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season! Tag me when you use these tips on Instagram or LinkedIn!In this quick bite-sized bonus solo episode you will learn: How to focus your energy to hit your goals for this quarter (not the next 5 years)!Time management tools - what to do with your calendar each week to ensure you accomplish tour marketing tasksHow to avoid leaving amazing content unfinished and what scheduling tools to use to maintain consistencyKim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert See Privacy Policy at https:/

In this episode you’ll learn:-1 Way to sound more confident-Exactly what to say and how to do it-When you can use this!Please FOLLOW the show and spread the word to your friends in person and on social! Grab the Freebies!-10 Secrets to Making Video That Makes You Money-How to Get Speaking Gigs Through Content    -Follow host Kim Rittberg on Instagram & YouTube to Make Better Videos that Convert ClientsMeet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

🎤 Want to land a TEDx talk? In this episode, award-winning marketer and speaker Kim Rittberg shares her journey delivering two TEDx talks, plus insider tips to help you prepare, stay calm, and shine on stage.You will learn: 00:01 – How to land a TEDx talk00:15 – Kim’s background in media & storytelling00:33 – The TEDx process & handling rejections01:12 – How Kim crafted her first TEDx talk01:49 – Why full memorization matters02:34 – Editing your talk for maximum impact03:14 – Managing nerves & pre-performance routines04:08 – Last-minute rituals for confidence04:44 – Bringing “dinner party energy” to the stage05:05 – Her second TEDx talk on overcoming fearFREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!Transcript:(00:01) If you are looking to get on more stages or do a TEDx, this is the episode you need to be listening to. How do you get the TEDx? How do you prepare for the TEDx? What does it feel like? What do you do when you think you're going to pass out right before you go on stage? Let's talk about it right now.(00:15) Hey everyone, I'm Kim Rittberg. I'm a six-time award-winning marketer. I've worked at Netflix, Fox. I launched the first ever video unit for US Weekly. But now, I help professionals own their voice, show up confidently on camera, and figure out what to make. and then we make the videos together all to grow your impact and your business.(00:33) So, I have had the honor of delivering two TEDx talks and oh my god, I was like it's one of those things you're like that's kind of on my bucket list. I'll get to it eventually and eventually is 2025. Here it is. So, I want to go through a little bit about what the process is like and advice I have for other people doing it.(00:50) So, for TEDx, they are locally organi

Feel like you have too much to do in too little time for your business? In this short 5-minute marketing tip, I give you 3 ways to multitask your marketing. I practice what I preach and am folding my kids’ clothing while I teach you about content!You will learn:What you can multitask in your marketingHow to get more done in less time when filming contentHow to be on more platforms w the same amount of effort.Ready to step on-camera with confidence? Video is the fastest and most effective way to build relationships, leads and clients online!Kim's 7-Day On-Camera Challenge: Start showing up so that your Content Converts to Cash!**Subscribe for 5-MINUTE MASTER CLASSES IN MARKETING EVERY FRIDAY.**I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee! Make sure to Subscribe so you get every episode!Please FOLLOW the show and spread the word to your friends in person and on social!Grab the Freebies!-10 Secrets to Making Video That Makes You Money-How to Get Speaking Gigs Through Content -Follow host Kim Rittberg on Instagram & YouTube to Make Better Videos that Convert ClientsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we sit down with Stacey Brass-Russell, a former Broadway actress turned transformational business coach, who now helps coaches and creatives build authentic, profitable brands. She shares her unique journey from the stage to the coaching world, and the signature strategies she uses to help clients thrive — including her Yellow Brick Road Marketing Method.You will learn: Why selling transformation beats selling sessionsThe key to authentic, relationship-based marketingHow to grow your business organically without relying on funnels or adsWhy charging high-ticket prices isn’t just smart — it’s strategicHow to take empowered action and stop waiting for “the perfect time”The mindset shift that helps coaches overcome fear and imposter syndromeLINKS:FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert GUEST LINKS:LinkedIn: https://www.linkedin.com/in/staceybrassrussell/ Instagram: https://www.instagram.com/staceybrassrussell/ Facebook: https://www.facebook.com/staceybrassrussell1/ Please spread the word to your friends and leave us a rating and review on Apple Podcasts!Timestamps & Highlights:00:00 – Intro: Meet Stacey Brass-Russell01:12 – From Broadway actress to business coach03:39 – How Stacey got her first clients organically04:34 – The #1 mistake most coaches make05:21 – What is authentic marketing?

Don’t worry if you’re at the beach and relaxing! But… there is a quick thing you can do - and should do - while you’re relaxing that will pay dividends on your social media marketing. You can both relax and build a content library for you to create later.In this mini-marketing master class (less than 5 minutes!), you will learn:What to do during the summer for marketingWhat to film and how3 fresh ideas to film right now for social mediaSo when you're on your summer vacation, whether that's at a pool, at a beach, reading a book in your backyard, in an RV, bungee jumping, literally anything you're doing, make sure to capture that content in real time. You do not have a chance to get it later. Message me on Instagram if you want the video for “How to Film By Yourself.”Subscribe to my YouTube channel!Grab the Freebies!10 Secrets to Making Video That Makes You MoneyHow to Get Speaking Gigs Through Content    Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

In this episode, Kim welcomes Dana Hork, a transformational brand leader and co-founder of the creative micro-agency Beers with Friends. With experience at powerhouse companies like Walmart, JP Morgan, and Jet.com, Dana shares her journey from corporate life to entrepreneurship, and the lessons she's learned about branding, marketing, and building something fresh. You will learn: How Dana transformed Walmart’s social media strategyCreating platform-native content that connectsThe role of AI in speeding up content creationInfusing brand identity into small but impactful momentsHow to turn your “baggage” into your biggest assetWhy starting with a loyal niche audience mattersBuilding a culture of creativity and fun in your own wayTimestamps & Highlights:00:00 – Intro: Meet Dana Hork00:28 – Launching Beers with Friends creative agency01:51 – Why Dana left corporate to become an entrepreneur03:39 – Running social media at Walmart: key strategies05:53 – Timeless lessons in brand storytelling on social08:02 – Using AI to scale content, but keeping human judgment11:54 – Infusing brand into small but powerful touchpoints14:36 – What your brand "tastes" like: building impressions16:24 – Personal growth from 20s to 60s: shifting perspectives18:50 – How Beers with Friends helps challenger brands22:13 – Turning “baggage” into your business superpower25:01 – You don’t need everyone to like you—build loyal fans27:18 – Viral Walmart moment: Mason Ramsey yodeling story29:23 – Creative sprints that boost morale & team energy31:51 – Leading with fun: setting the tone in your businessLINKS:FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert