Building thought leadership doesn’t have to feel awkward. In this episode, Kim Rittberg shares insights from her recent workshop at the Fast Company Innovation Festival, including why you should stop stressing about your “personal brand” and instead focus on sharing your professional perspective.You will learn: ✨ Why hiding from the camera is actually hiding from clients and opportunities✨ How video helps you connect with people and get promoted by social media algorithms✨ The big mindset shift: Stop worrying about your “personal brand” and focus on sharing your professional perspective✨ What kinds of content actually engage people: industry trends, insights, and what excites you most✨ Why real people and authentic perspectives always beat faceless corporate updatesFREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!Transcript:(00:02) I just got back from leading a workshop at the Fast Company Innovation Festival and we had so much fun. I want to share what I taught and what was really helping people break through. So the topic was how to build your thought leadership in non-cringy ways and I ended up sharing my scene framework SEEN framework and if you want that just drop me a message and I'll send it over to you.(00:24) Two of the really big takeaways that seemed to be very helpful for people as they came and they were like that really shifted things for me is if you want to be a thought leader first of all hiding from the camera is hiding from clients. So whether you're trying to build sales if you have your own business or even if you work at a company maybe you want a promotion or you still want sales but it's with outside of the company with inbound clients.(00:44) When we're talking about thought leadership hiding from the camera is hiding from clients. It's hiding from followers. It's hiding from people who might book you for press or speaking engagements. So, you really have to start showing up. Video is promoted on nearly every social media platform. So, a it's important because the social media algorithms will promote you.(01:04) But more than that, video will actually help people get to know you and really understand who you are and what you're about. And speaking about what you're about, one of the other really big breakthroughs that I got people saying to me being like, "Oh, that was such a really helpful way of putting it into perspective." is forget about building a personal brand.(01:22) Yes, build your personal brand, but when you're actually like, how do I do that? Forget about the words personal brand. I think it's much more effective and helpful and will end up leading to better results if you think about sharing your professional perspective. So, what does that mean? So, as you're tracking trends, start sharing the trends that you're seeing in your industry.(01:44) That's actually something I had a great conversation with someone at the festival. Start sharing the things you're seeing in your industry. People are following you because they actually want to hear your perspective. So, don't be sharing corporate press releases. Don't just reshare your company information.(01:57) You can if you want, but that can't be like all that you're sharing. Because people will follow and engage wi