Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Unscrupulous actors are quick to offer—for a nominal fee—promises of helping you cut in line or sure-fire ways to accelerate your podcasting efforts. And you probably find those offers enticing, especially when the prevailing wisdom all sounds like “put in your time and maybe you’ll make it in a few years”. No one wants to hear that. Especially when they also hear anecdotes of success shortcuts. Maybe The Olds just don’t know everything. And we don’t. But some of us, like me, are particularly good at sniffing out bullshit. To that end, I've created a new section in the http://advancingpodcasting.xyz/ (Advancing Podcasting community) called Too Good To Be True. So the next time you encounter an offer, service, or piece of advice that seems… well, too good to be true - post it there. ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz • Neil Hedley - https://twitter.com/GetYourSnoozeOn • Copywriting 101: What Was That Number Again? - https://amzn.to/2W9EdwF • The Snooze Button - http://thesnoozebutton.com • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/fighting-back-at-podcastings-disinformation-problem Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com Photo by https://unsplash.com/@michalmatlon?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Michal Matlon) on https://unsplash.com/s/photos/disinformation?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy Suppor

Near-constant change has been pretty standard with podcasting. The fabric that underpins all of podcasting is quite flexible and resilient, allowing the podcasting community to live in a relatively stable period for the last two decades.  And generally speaking, the few inflection points ushered in by large organizations over the last 16 years have tended to better podcasting overall.  But all of that has changed in recent months. In this new era, the dominant forces in podcasting—yes, I mean Apple and Spotify—seem to be moving away from podcasting, if not being actively hostile toward it. Not just podcasting as we know it today. But the entire ethos of podcasting. It's been four months since Apple broke the fundamental on-ramp to the entire podcasting ecosystem.  Spotify vis-à-vis Anchor is laying bare its plans to completely disintermediate every part of podcasting that they Spotify do not own. That's as chilling as it is not surprising. Social audio or drop-in audio platforms are seducing podcasters away from timeless, on-demand content with an easy way to create more ephemeral and much lower-quality audio content. How do you and your podcasting effort survive this time of chaos? I have some ideas: 1. Realize there’s no one coming to save us. We can’t wait around for another big organization to come and lift us out of the chaos. There’s just not enough upside for them right now. 2. Diversify your podcast’s assets and footprint. - Generally speaking, I’m not a fan of boycotts, as slopes tend to be slippery. But I see no value—to you or to podcasting—in continuing to promote the usage of apps and services that are contributing to the problem.  3. Hold on for dear life! Even if the majority of shows get wiped out, absorbed into a megacorp, or fade away to pursue other creative outlets; podcasting will survive. And probably be the richer for it. ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz • iTunes 4.9 (not 4.7, my bad) - https://www.apple.com/newsroom/2005/06/28Apple-Takes-Podcasting-Mainstream • Apple broke podcasting - https://sixcolors.com/post/2021/07/apple-podcasts-reliability-problem-is-turning-into-an-image-problem • Apple Podcast downloads are wrong - https://podcasters.apple.com/1418-a-notice-about-download-reports • James Boggs departs Apple - https://twitter.com/themuzak/status/1416060548370808838?s=20 • N’Jeri Eaton departs Apple

To a certain degree, all new podcasts steal at least some market share from other podcasts. Some 80 million Americans report listening to podcasts on a weekly basis. And it’s really hard to listen to two podcasts at the same time. But some are true pioneers. Seasoned podcasters scratching a creative itch by presenting something radically different to podcast listeners. During my tenure in podcasting, I’ve been among those people.  If you’re going for an existing marketplace, can you compete against the players who are already there, either in process or budget? If you’re blazing a new trail, how confident are you that anyone wants to listen to what you’re creating?  Podcasting is anything but uniform. So your approach to audience development for your next podcast needs to be tailored to the audience you’re trying to reach—one that already exists or one that you have to build from scratch, one person at a time. Both options are valid, and the path you take really is mostly dependent upon you and your capabilities. So as I say often on this show; choose wisely. ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz • 80 Million weekly podcast listeners - https://www.edisonresearch.com/the-infinite-dial-2021-2 • Podcast recommendation requests - https://twitter.com/search?q=podcast%20recommendations&src=typeahead_click&f=live • Fiction podcast increased by 300% - https://podnews.net/update/fiction-podcasting-growth • Podcasting For Dummies, 1st Edition (out of print) - https://amzn.to/3kDBy8s • If You Ask Betty - http://ifyouaskbetty.com • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/will-you-create-or-steal-your-next-podcasts-listeners. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide id

It’s not often that Dave Jackson, Ray Ortega, and myself find ourselves upstaged by a guest, but that’s just what happened on Podcasters' Roundtable when Mike Carruthers of the podcast Something You Should Know said that 20% of the interviews he conducts are never heard by his audience. Why? Because they aren’t good enough for Mike.  And paraphrasing what I said during the taping, I wish more podcasters cared so much about their show that they too would only allow the highest quality episodes to be heard. Can you do that? Can your podcasting process handle every 5th episode needing to be scrapped? More importantly, do you care enough about your podcast to make sure that only the very best episodes are released? Every day, professionals with years of media experience are tirelessly making their shows more attractive to their listeners, as well as drawing audiences away from subpar shows. Every day, listeners are finding amazing podcasting content from podcasters that do not truck with subpar episodes. And those same listeners are finding they have less and less room in their media consumption diet for shows with inconsistent or sub-par quality. Don't let your show be a statistic. The best way to control the quality of your podcast is to actually start controlling the quality of your podcast.  ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz • Mike Carruthers - https://www.linkedin.com/in/mcarruthers • Something You Should Know - https://www.somethingyoushouldknow.net • 20% don’t make it (YouTube) - https://youtu.be/uBFGHevGoo8?t=3342 •Podcasters’ Roundtable - https://www.podcastersroundtable.com • Dave Jackson - https://twitter.com/DaveJackson • Ray Ortega - https://twitter.com/PodcastHelper • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-best-way-to-control-your-podcasts-quality. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription

If you’ve been listening to Podcast Pontifications for a while, you likely noticed some changes in this week’s episodes. One change is quite trivial, but others subtle (hopefully) but a bit more foundational. It’d be hard to miss the new theme music I chose for this new season. And again, you've been listening to my produced podcast episodes for a while; you know I’m wont to do this. In fact, this marks the fifth change to theme music since this podcast started. Caveat: This is an example of what not to do. I do not recommend changing up your theme music with each new season. Or anytime, really.   Having consistent, tonally correct theme music is especially important if you’re a new voice in your given niche. I’ve built up a modest amount of name recognition in podcasting, so I can get away with being flippant with my rotating music selection. You may not be in that privileged position.    You also likely noticed an ad placement at the top of your experience. Blame Bryan Barletta of  Sounds Profitable for that. (Full disclosure: Bryan and I have a professional working relationship.) This week’s article on Sounds Profitable is entitled Never Let An Ad Slot Go Empty, and I highly recommend you read it, even if you (like me) don’t really have designs on using your podcast as an advertising vehicle.  That ad spot you read/heard is available. It’s a (but not the only) place where you’ll hear future collaborations with some of my listeners. I’ll use it as a place to spread awareness of the cool things they are doing to make podcasting better, which is the underlying conceit of Podcast Pontifications and my mission in life, as it were. It’s just the start of the collaboration and partnership efforts I’ll be exploring this season. And yes, I’d love to talk with you about collaborating. Shoot me an email at evo@simpler.media, and we’ll set up a time to talk. ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz/ (http://advancingpodcasting.xyz) • Bryan Barletta - https://twitter.com/highfiverpg (https://twitter.com/highfiverpg) • Sounds Profitable - https://soundsprofitable.com/ (https://soundsprofitable.com/) • Article: Never Let An Ad Slot Go Empty - https://soundsprofitable.com/update/yield-management (https://soundsprofitable.com/update/yield-management) • Subscribe—for free—to Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe

Where are the “Got Milk?” but for podcasting, https://static.wikia.nocookie.net/milk/images/6/62/Got_milk.jpg/revision/latest?cb=20140808035644 (billboards)? Where are the “Beef. It's what's for dinner.” https://godsofadvertising.files.wordpress.com/2014/08/leftovers.jpg (print layouts), but for podcasting? Where's the podcasting equivalent of https://media1.tenor.com/images/bcc6e5014e4c3b65ea6a18d70b6f85df/tenor.gif?itemid=12872122 (animated dancing California grapes)? I haven't seen any; I bet you haven't seen any either because I'm pretty sure they don't exist.  Every consumer knows exactly where the https://youtu.be/wfU2n17O1jE (incredible, edible egg)s are shelved in their grocery store. For the rare person who has never cooked beef, their grocery store probably presents less than a dozen cuts to choose from. But there are 4 million podcasts and millions more episodes available. Where would a brand new person start? I worked with some creative and strategically sharp people in my days running digital advertising agencies, so I’ve no doubt that some of them would rise to those challenges and come up with an awesome media plan for the podcasting industry.  But who's going to pay for it? The associations and councils that fund commercials for any given agricultural category are each comprised of people who have two things in common: a shared product and a shared economy. We have a shared product in podcasting, but we absolutely do not have a shared economy. No matter what the ad firms and annual revenue tracking reports would have you believe. We're not all in the same economic boat. We're not even following the same monetization path. And unlike the agrarians above, most podcasters haven’t invested their entire life savings in the business of podcasting. If podcasting went away tomorrow, most podcasters would be fine. Yes, of course, a lot of livelihoods would be seriously impacted, like mine. But for most podcasters, they’d just go back to something else with fond memories of their time in podcasting. ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz/ (http://advancingpodcasting.xyz) • Podcast listening stats from Edison - http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf (http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf) • Single-udder butter - https://www.google.com/search?q=single+udder+butter&

https://variety.com/2021/film/box-office/marvel-black-widow-box-office-opening-weekend-1235016977/ (Black Widow killed it at the box office) and with streaming revenues last week. Even with hundreds (or more) of illicit copies o uploaded to various torrent servers within hours of the movie’s premiere.  Last week, Macmillan Publishers repurposed their Stories from Among the Stars podcast feed and are now https://us.macmillan.com/podcasts/podcast/stories-from-among-the-stars/ (releasing full audiobook versions of some of their most popular titles on that feed). They’re the first (at least the first I can think of immediately) big publisher to officially adopt this model and use it with their expansive catalog.  What these two examples demonstrate is a drum I’ve been beating for years: The container often matters as much as the content. And as has been proven time and time again, digital containers aren't cannibalistic to other forms of content.  If you’re more than just a podcaster, you should ride this again-trending wave. If you do in-person consultations, consider putting out a few online, self-serve courses. Try your hand at a video series of you walking people through a process you’ve mastered and are well compensated for. Or make an audio-only version that doesn’t require visual elements and release it as a podcast. Record yourself making your podcast and put it live on TikTok or the next new thing.  Do whatever it is you do, customized for as many containers as you can, to give your source content the legs it deserves because you're much more than just a podcaster. Assuming you want to be. I think we're seeing the reemergence of a trend of using podcasting as a vehicle to spread content, but not the only vehicle to spread that original content. ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz/ (http://advancingpodcasting.xyz) • Black Widow’s box office and streaming success - https://variety.com/2021/film/box-office/marvel-black-widow-box-office-opening-weekend-1235016977/ (https://variety.com/2021/film/box-office/marvel-black-widow-box-office-opening-weekend-1235016977/) • MacMillan’s Stories from Among the Stars podcast - https://us.macmillan.com/podcasts/podcast/stories-from-among-the-stars/ (https://us.macmillan.com/podcasts/podcast/stories-from-among-the-stars/) • The Three-Body Problem on Amazon - https://amzn.to/3AWqnh5 (https://amzn.to/3AWqnh5) • P

I’ll kick off Season Four of Podcast Pontifications with an incendiary comment:  All of us since-the-early-days podcasters who’ve done more in podcasting than simply produce a podcast have dropped the ball, letting Apple run roughshod over us. It’s had a chilling, homogenizing, and stifling influence on podcasting. And it only took a global pandemic and the re-emergence of https://en.wikipedia.org/wiki/Adam_Curry (Adam Curry)—who was instrumental in ushering in podcasting back in 2004—to show us a different path some 17 years later. He calls this new way Podcasting 2.0. And, not surprisingly, we're collectively resisting his efforts. Some of that is likely due to politics. You may not buy into—or perhaps only vaguely understand—some extreme elements that seem deeply entwined with the Podcasting 2.0 movement. I know I don’t have much of an appetite for constant crypto talk, and I’m very OK with shutting the door on mayhem-inciting asshats. However, the work that the Podcasting 2.0 community is doing with the namespace to extend RSS feeds—the lifeblood of podcasting—is truly innovative. Maybe even revolutionary. With these new namespace tags, podcasters can do more. More with their shows. More with their episodes. More with their audiences.  But I’ll be honest with you: unless you’re the kind of technogeek who hosts their own podcast media files and generates their own RSS feed, there’s not much you can do with the Podcasting 2.0 namespace tags.  Beyond applying pressure, that is. Tell your podcast hosting company that you really, really want to see them adopt and implement as many of these new namespace tags as they can. And if you don’t like the answers they give; switch. It’s amazingly straightforward to switch from one hosting company to another. And yes, there are podcast hosting companies more forward-thinking than others who are aggressively implementing the new namespace tags.  Curious who? Go to http://newpodcastapps.com/ (NewPodcastApps.com) and find out. You’ll also see listening apps that support the tags, so you can test-drive a new listening experience too. ----- Links Mentioned: • Advancing Podcasting -  http://advancingpodcasting.xyz/ (http://advancingpodcasting.xyz) • Adam Curry, The Podfather - https://en.wikipedia.org/wiki/Adam_Curry (https://en.wikipedia.org/wiki/Adam_Curry) • Podcasting 2.0 - https://podcastindex.org/ (https://podcastindex.org) • 2.0-supporting listeni

Guest host: York Campbell of the podcasts https://poeticearthlings.com/ (Poetic Earthlings). Evo’s note: Good news! In a few days, Season Four of Podcast Pontifications will begin. July 12th, 2021  to be precise. But as I’ve done with prior breaks, I’m letting a listener of Podcast Pontifications borrow this space to share a pontification that matters to them. This time, York has some lessons all working podcasters can learn from audio drama producers. So give York a listen. Hear the three tips he has to say.  Audio dramas were available in the early days of podcasting, and even predate podcasting. Even if you do not write or produce audio dramas, there's a lot every podcaster can learn from them. Three specific lessons, in fact: 1. Attention to detail. Audio drama producers don’t have time to waste any time, so they’re often meticulous and exacting when it comes to what makes it in the episode. No rambling. Just the meet. They make every word count. 2. Direction and focus. With the story world out on paper well ahead of recording, audio drama producers always know exactly what an episode will contain. In the audio, you’ll hear a funny, farcical account of how bad that can be… and you’ll never hear that in an audio drama. 3. Unfolding a story. Audio dramas tell a story, peeling layer after layer until you get to the nucleus of the tale. They don't reveal everything up front, but they lay breadcrumbs for you to follow. When you get there, when you get to the end it's always satisfying.  ----- Season Four of Podcast Pontifications starts on July 12, 2021. Follow https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://podcastpontifications.com (https://PodcastPontifications.com) Photo byhttps://unsplash.com/@enginakyurt?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( engin akyurt) onhttps://unsplash.com/s/photos/drama?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Unsplash) View the fu

A lot of attention is directed at the Top 100 (or top 50, 10, or pick a number) lists of “most popular” podcasts. But I've a cryptic message for you. No one listens to all the top 100 most popular podcasts. All of the shows on those lists are popular and have many rabid fans. I’m just saying that no one listens to all of them. In fact, no one listens to most of them. Imagine you had the ability to count literally every hour literally everyone spent listening to podcasts. Imagine you could also identify and discern time spent listening to podcasts in the top 100 versus time spent listening to podcasts not in the top 100. If you were to total up the hours spent within each of those categories, the hours spent listening to the not in the top 100 category would greatly exceed the time spent listening to those in the top 100. That’s https://en.wikipedia.org/wiki/Long_tail (the long tail). It occurs in just about every large data set and isn’t talked about enough. And the true power of podcasting lies in the long tail. Not the short head. Podcasters with shows not in the top 100 “most popular” lists are often quite successful. Some lead luxurious lifestyles. Many are able to pay all of their bills with podcasting. Many more are living satisfied, completely fulfilled lives. And an even greater number are happily putting their craft out into the world. Some podcasters with shows not in the top 100, like me, are happy to have found an audience that genuinely enjoys the content we produce and seem hungry for more. So from me to you; thank you. Thank you very much for listening to, watching, and/or reading my words and ideas about podcasting each day. I truly appreciate it. Links Mentioned: • The Long Tail - https://en.wikipedia.org/wiki/Long_tail (https://en.wikipedia.org/wiki/Long_tail) • The Ostium Podcast Network - https://ostiumpodcast.com/ (https://ostiumpodcast.com/) • GeoPats Podcast Editing - https://www.stephfuccio.com/editing.html (https://www.stephfuccio.com/editing.html) • Sign up to PPIYI for free - https://podcastpontifications.com/#subscribe (https://podcastpontifications.com/#subscribe) • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra (https://www.buymeacoffee.com/evoterra) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/successful-podcasting-beyond-the-top-100 https://twitter.

I think anyone who wants to have a podcast should have a podcast. Or at least try it on for size and see if it’s for them. But the reality is that podcasting is not for everyone.  I think we podcasters need to be more honest and upfront with that reality during our conversations with people who express an interest in podcasting.  When a business, perhaps a business you work for, asks you about podcasting, they may not realize the actual work and have a poor understanding of likely outcomes. Don’t let them disappointed or cause them to wonder why you weren’t more forthcoming. While talking to your creative friends about podcasting, help them understand the time and effort it will take them to new skills necessary to be creative in a new medium. When your super-smart friends ask, let them know how different podcasting is from other ways they express their knowledge, and that just because you make podcasting look easy; it’s not. We owe it to the people in our lives to be every bit as honest as we are encouraging. Because nothing sours a working relationship or friendship like missed expectations.  Links Mentioned: • Proof of nearly 4 million podcasts -  https://podcastindex.org (https://podcastindex.org) • Sign up to PPIYI for free - https://podcastpontifications.com/#subscribe (https://podcastpontifications.com/#subscribe) • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra (https://www.buymeacoffee.com/evoterra) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/give-them-an-excuse-not-to-podcast https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://podcastpontifications.com (https://PodcastPontifications.com) This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy Support this

My friend Andrew asked a question on Twitter, which boils down to this: Do podcast listening apps bear responsibility for the podcasts that they promote to listeners?  My comment back to Andrew on Twitter was a qualified MAYBE.  If the decision was purely algorithmic and assuming the algorithm isn’t being gamed, then probably not. However, if including the show or episode was an editorial decision, then the human that made that editorial decision bears responsibility, and thereby the app itself.  Not surprisingly, I've been thinking a little more broadly about that notion. As podcasters, we have to take responsibility for the guests we have on our show and/or the topics we discuss on our podcast. We also bear responsibility for our own guest appearances or contributions on other podcasts. And I think we bear responsibility for the podcasts we suggest to others.  We need to own our own responsibility and let it spread through all the things we do in podcasting. If enough of us take the same approach, we’ll start to make a difference and encourage others to do the same.  Links Mentioned: • Andrew’s Tweet that started all of this -  https://twitter.com/Clew_less/status/1397091727379505156?s=20 (https://twitter.com/Clew_less/status/1397091727379505156?s=20) • My comment back - https://twitter.com/evoterra/status/1397153840303001600?s=20 (https://twitter.com/evoterra/status/1397153840303001600?s=20) • Sign up to PPIYI for free - https://podcastpontifications.com/#subscribe (https://podcastpontifications.com/#subscribe) • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/pushing-podcasting-the-responsible-way https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://podcastpontifications.com (https://PodcastPontifications.com) Photo byhttps://u

Would it surprise you to learn the most popular podcast listening app, as reported by actual listeners, is not Apple Podcasts or Spotify, but actually YouTube?  Yes, your podcast’s analytics package reports something quite different. That’s mostly due to differences in accounting between listening platforms and the podcast industry’s obsession with the pointless metric of “download”. But it’s also because podcasters aren’t playing to the strengths of listening/watching services used by living, breathing humans to more than just listen to podcasts. Far too few of us make the type of content that works well on YouTube, preferring instead the low-effort (and low-result) approach of uploading full episodes only. Few, if any, of us are experimenting with alternate cuts and remastered versions of our episodes on Spotify, when that’s been a staple of the music industry since the music industry started. Every year we hear from consumers that they listen to our shows in ways we have trouble wrapping our heads around. And every year, we close our eyes to the reality staring us in the face and resume our efforts of trying to distribute our episodes everywhere with as little effort as possible. What would you change about your podcast publishing if you considered your Apple Podcasts audience different from your Spotify audience, which is distinctly different from your YouTube audience? Because they are all three distinctly different audiences. Perhaps it’s time to treat them as such. Links Mentioned: • Edison Research Podcast Consumer Tracker - https://www.edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/ (https://www.edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/) • Tom Webster’s article - https://tomwebster.media/archive/platform-wars/ (https://tomwebster.media/archive/platform-wars/) • Overcast - https://overcast.fm/ (https://overcast.fm/) • Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe (https://podcastpontifications.com/#subscribe) • Coffee Membership: https://www.buymeacoffee.com/evoterra (https://www.buymeacoffee.com/evoterra) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/facing-podcastings-round-peg-square-hole-problem (https://podcastpontifications.com/episode/facing-podcastings-round-peg-square-hole-problem) https://twitter.c

Podcasting is in a period of accelerated growth. As of this morning, https://podcastindex.org/ (Podcast Index) is tracking close to 4 million shows. And nearly a quarter of a million of them were published in only the last ten days. More articles about podcasting are appearing in mainstream media. More consolidation is happening internally, and companies outside of podcasting are investing money to get in.  All of that means more opportunities are abundant for all of us podcasters. So, of course, you should get your fair share by saying YES quite a lot!  But as you, your podcast, and the podcasting space itself continue to mature, it's equally important to know when to say NO. Saying NO to the wrong client can save you a lot of stress.  Saying NO to the wrong guest can keep you from chasing vanity metrics. Saying NO to the wrong advertiser can increase the value of your show. Saying NO to the wrong opportunity to present at a workshop or event can protect your integrity. Saying NO to the wrong collaboration can keep you from disillusionment.  Not that you should be dismissive. You should take the time to examine the opportunities sent to you. And if one seems the right fit, you should absolutely take it. But if it’s not the right deal, then don’t fret giving it a pass. Another deal will come along presently that’s a much better fit for you. Links Mentioned: • Podcast Index - https://podcastindex.org/ (https://podcastindex.org/) • Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe (https://podcastpontifications.com/#subscribe) • Coffee Membership: https://www.buymeacoffee.com/evoterra (https://www.buymeacoffee.com/evoterra) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/knowing-when-to-say-no-to-podcasting-opportunities https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at h

Today’s article is not about mental health, but it is adjacent. Before continuing, realize I am not a psychologist. If you have a personality disorder, are in therapy, or are working in any capacity with a professional mental health provider, do what they say. Not this yokel.  There's a lot that we can change about our podcasts we feel like we need a change. Like our topics, our angles, the format, branding elements, and myriad other changes, some subtle and some gigantic, that we can make to our podcasts.  But what about changing our personality? I think there are some aspects of your personality that are “affected habits” if you will. A sort of “muscle memory” of brain-behavior that is expressed outwardly, to use a layperson's and probably clumsy metaphor. Take me, who’s rush to joke gets in the way of being a good interviewer. I’m learning to suppress that affected behavior by interviewing people (on a different podcast) on markedly un-funny topics. Take Don, a long-time podcaster experimenting for the first time short-form, scripted content in a semi-private, limited-run show.  Take Terry, a newer podcaster who tends to get tangential who’s learning to (and being rewarded for) stay tight and succinct on a short-form video platform. Are any of those examples really a changed personality? I don’t know. But I do know that each represents someone who’s making (and able to make) a decision on which parts of their personality to emphasize and expose, and which ones they de-emphasize and keep out of the podcasts you hear. We’re all three trying to make better podcasts. Not just for us, but for our audiences as well. ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/playing-up-or-down-your-podcasting-personality https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://podcastpontifications.com (https://PodcastPontificati

If it isn’t abundantly clear, I have more than a passing interest in making podcasting better, not just easier. Oftentimes, podcasters who listen to or read my words are inspired to take some concepts back to their show, making their own podcasts better.  In no particular order, here are 9 ways you can give back to podcasting and make podcasting better 1. Write a niche newsletter 2. Buy something advertised on a smaller podcast 3. Volunteer to help at a podcast event 4. Participate in PodRevDay  5. Share podcasts outside of your podcasting circles  6. Try out new podcasting tools and services and share your experience 7. Become a mentor to a less-experienced podcaster 8. Host a local podcasting meetup in your town 9. Start collaborating with other podcasters Links Mentioned: • PodRevDay: https://www.podchaser.com/articles/community/podrevday (https://www.podchaser.com/articles/community/podrevday) • Podchaser: https://www.podchaser.com/ (https://www.podchaser.com/) • What is an IHNI? https://podcastpontifications.com/episode/the-gateway-drug-to-podcasting-is-you (https://podcastpontifications.com/episode/the-gateway-drug-to-podcasting-is-you) • The Podcast Academy’s Mentorship program: https://www.thepodcastacademy.com/mentorship (https://www.thepodcastacademy.com/mentorship) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/how-can-you-give-back-to-podcasting https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://podcastpontifications.com (https://PodcastPontifications.com) Photo byhttps://unsplash.com/@kris_ricepees?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Gary Bendig) onhttps://unsplash.com/s/photos/sharing?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Unsplash) This podcast uses the following third-party services for analysis: Podsights - https://p

Last night was the Ambies, the annual awards ceremony from The Podcast Academy, of which I am a dues-paying member. If you work in the podcasting industry, you’re probably familiar with the list of winners and nominees. But I’d wager that the average weekly podcast listener wouldn’t be able to say the same. The “screw you, big media!” mentality didn’t seem to hold true among the winners last night, with professional production houses and networks taking home multiple Ambies. Big Podcasting media, which is a lot less fractured and a lot more centralized than indie podcasting, has some pretty great chops. I doubt it was the easy road last night’s winners traveled. And for those who might have recorded parts of their Ambie-winning podcasts in their closets, none of them sounded like they were recorded in a closet.  That’s what originally attracted me to The Ambies: a focus on excellence in podcasting that would go beyond podcasting. But let’s be realistic: Awards ceremonies that elevate the best are a zero-sum game. When we elevate the best-sounding shows, all other shows lose. It doesn’t matter if you think a show is a winner. It doesn’t matter if the producers think their show is a winner. It doesn’t matter if the deeply engaged extant listening audience thinks the show they love is a winner. Statistically speaking, the show you or they want to win is going to lose. It probably won’t even be nominated. So yes, we should absolutely bolster the up-and-coming, indie-minded podcaster. Without question, we should be working to bring new voices into podcasting. There’s plenty of room and we should go out of our way to make sure anyone curious about podcasting is encouraged to jump in. But I also think we need to do our part in talking up award-winning podcasts to people outside of podcasting.  Links Mentioned: • My Podchaser list of the 2021 Ambie Award winners: https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49 (https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49) • The list from The Podcast Academy, which oddly does not link to any of the shows: https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49 (https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontificat

To me, I equate happiness to contentment. That’s not the same thing as complacency, which is to be avoided. What makes me content about my podcasting journey may not be (and likely will not be) the same thing that makes you content about your podcasting journey. We both have to chart our own paths toward happiness and contentment. Doing More To Achieve Podcasting Happiness Sometimes doing more with your podcast can greatly increase your level of happiness. Like  focus more effort in post-production, investing more in marketing or outreach to grow your audience, or spend more time building a bigger and better-connected community Doing Less To Achieve Podcasting Contentment Sometimes unburdening yourself from commitments can go a long way toward getting you to a more happy place as a podcaster. Can you outsource some podcasting tasks that you really don't enjoy?  What about cutting back on (or cutting out) a social platform that you don’t find all that enjoyable? Or reduce your episode output frequency to lower your stress and anxiety?  Doing Things Differently To Achieve Podcasting Bliss Maybe do different things to cause a positive outcome on your happiness and contentment as a podcaster.  You can shift the entire focus of your show if you're not happy with the direction Or you might consider joining a network or a collective. Or maybe something as simple as changing where you podcast will give you a fresh perspective and, with luck, increase your overall happiness as a podcaster. Ultimately, your happiness is just that: your own happiness. So take control over it. Especially if you’ve tried to chase someone else's definition of what success in podcasting looks like and found it lacking. Podcast in a way that makes you as happy of a podcaster as you can be. ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-happy-way-to-find-podcasting-success https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask

Unless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast.  But In my experience, a lot of podcast hosts out there don't know what their show is about. They know the mechanics, obviously. They know the pieces and the features that make up their show. But they don’t know what it is that makes their show special. Or at least they’re unable to properly articulate what makes their show special. They themselves fail to understand the why behind their podcast.  Understanding your show’s brand identity allows you to have zero doubt the next time you sit down to work on your next episode or season. You’ll know—deeply and simply—what it is that makes your show unique and different from similar podcasts.  But only if you understand it. Links Mentioned: • Simpler Media - https://simpler.media (https://simpler.media) • IAB Podcast Upfront - https://www.iab.com/events/podcast-upfront-2021/ (https://www.iab.com/events/podcast-upfront-2021) • Brand identity questions - https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider (https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/discovering-what-makes-your-podcast-uniquely-yours (https://podcastpontifications.com/episode/discovering-what-makes-your-podcast-uniquely-yours) https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com Image credit: Photo byhttps://unsplash.com/@barrioboyy?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( MARC RANGEL) onhttps://unsplash.com/s/photos/unique?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Unsplash) This podcast uses the following third-party services for analysis: Podsights - https://podsights.com

Podcasters put a lot of effort into building portfolios, media kits, websites, social shares, and myriad other ways to say “these are the things I do!”. But each of those highlighting efforts exists, at least in part, outside of podcasting. And when a listen-to-this example of your very fine work is given, it’s rarely in situ and is instead almost always provided outside of the full podcast experience.   Let’s let podcasting showcase your podcasting work by making a brand new podcast that highlights your work. To accomplish this, we’ll use a brand new but highly constructed RSS feed where each podcast you want to showcase is self-contained in its own season, and each season consists of a single trailer and a single episode. For example, if you’re a podcast producer and you want to showcase 10 podcasts you’ve worked on, your new show will consist of 10 seasons. Each season will contain a representative episode of just one of the podcasts you want to highlight. And that season will also have a “trailer” episode where you explain and call out the very specific work you did on the episode they’re about to hear. The result: 20 episodes. You’ll likely need to tweak publishing dates to get your episodes to display properly in your RSS feed Luckily, most podcast media hosting companies will display your published episodes in their editing interface the same order they show in the RSS feed. However, I strongly suggest side-loading the RSS feed to a podcast app that will allow it (which means almost everyone except Spotify) and checking your work before you submit the new show anywhere. Treat your new highlights podcast as you would any other aspect of your portfolio. Don’t let it languish, and don’t be afraid to remove content that’s no longer relevant or representative of your work. And add to it! Don’t worry about making regular updates—this isn’t that kind of podcast. Just add new seasons when you have something new to showcase. Links mentioned in this episode: • Bryan Barletta - https://twitter.com/highfiverpg (https://twitter.com/highfiverpg) • Sounds Profitable - https://soundsprofitable.com • Up Next - A Podcast Format Up Front - https://upnext.supercast.tech (https://upnext.supercast.tech) ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/share-your-podcasting-brilliance-with-a-new-podcast https://twitter.com/evo