Hey, hey, this is Charles Kirkland. You're in for an exciting podcast episode today. Now, like we said, this is the state of marketing. And if you ask any marketer on the planet, that's has a bolt, what is the hottest thing in marketing? Everyone will say Amazon. A. I. A. I. A. I. And that's great. But here's the problem with a I.Most people don't know how to use it or using it inappropriately. And then it's like, well, you know, this crap sucks. And I've got Jason Parker, my partner in crime here. Now, I will tell you, Jason knows more about a I than anyone I've ever met. He literally is training the biggest copywriters of In the world on AI, the guy is just, he is deep dive.I should call him Jason AI, the Parker. So dude, how are you doing today?Hey, doing great, man. I'm happy to be here as always and talk about AI, which is probably my favorite subject right now, because it's just saving us so much time and energy. And literally stuff that used to take me three weeks can be done in an hour now. You know what I mean? So it'slet's back up here. Okay. So let's talk about AI. Like when, when, with the general conversation I've asked, you know, what do you think of AI? I get, well, it's good, but it's not there yet. And what, what is your take on that? Thatunderstand what's capable, what it's capable of. So AI is actually capable of doing something I call, uh, making an extension of yourself or a second brain. And when you use AI as your second brain, it becomes an extension of you. It's really you and AI form.You're trying to almost digitize yourself in AI. That's the goal. Very difficult to do, but, um, obviously you can't completely digitize yourself, but when you do it right and do it the way I do it. Then it's, it's a tool that's an extension of you. It puts what you're already doing on steroids, like your brand voice, for example, it can put that on steroids and you can give that to an intern and they could put your brand voice on steroids, or, you know, you can scale your brand voice in a lot of different ways, whether you're using the tool yourself or you hand it off to somebody else. But let's say you have a company and you're trying to create this uniform brand voice. would create tools that would write exactly in that brand voice and it with the exact marketing messaging you want. And then you can give that tool to your entire marketing team who c

Hey, welcome to episode three of the state of the marketing union. I'm Jason Parker. And today we're talking about the rise and fall of ClickFunnels. And with me is my business partner at Parker and Kirkland, Mr. Charles Kirkland. Charles and I have some unique insights to share about how ClickFunnels actually grow into a nine figure juggernaut and what went wrong.If you. want to call it that, of course, they've. We're outrageously successful, But Charles, uh, there's so much to say about this subject. So let's start at the beginning. Uh, we, we were, you were, I were here to witness the rise and fall, I guess. Um, the Yes,that, but it seemed like everyone and their mom had a page builder, remember that, and then, uh, ClickFunnels emerged victorious somehow and I will preface this by saying that me and Jason, being the rocket scientists that we are, we released something that was an amazing page builder and we sold it for a one off price of 27. A friend of mine has something similar. I told him, dude, nobody's going to pay you like 37 per month and lead pages apparently exploded.So let, let, we have to context this with, there's a lot of history here that people aren't aware of because today, if you said, Hey Jason, I need to build a funnel, you could literally go get any number of. Optimize press any number of solutions, you know, go high level. I mean, there's an endless supply of funnel builders, but back in the day, before ClickFunnels, you had lead pages, you had Unbounce, you had Kyle.We're like, what was a five minute pages, something like that.million. There's so many of them.There was so many, like, I remember doing optimized press acts where you would literally try to string together things, but what made ClickFunnels unique was it had a email component. Where you could send through SendGrid or something like that.You could build these funnels, collect emails, and more importantly, you actually had a built in shopping cart, or at least, you know, the ability to check out with a one click upsell. That, see, that's the magic of it. Uh, like Unbounce today, exactly. Like it literally was a Swiss army knife where everyone else, including us, had a single blade, a build to a landing page, and that really Was revolutionary.But quick question. Did ClickFunnels

Welcome to episode two of the state of the marketing union. I'm Jason Parker. And today we're talking about black Friday strategies that have made millions for our clients over the past few years. And we're going to break down how we pulled off 3. 3 million for launch medical 2. 5 million for Dr. Berg and a record breaking customer acquisition campaign for a CAC ID.Trader  in Italy. Yes. Black Friday is catching  on worldwide, even in places like Italy. So you need to be ready to cash in during this rare time of the year, filled with rabid buyers who are scouring the internet, just looking to buy things. And with me today is my business partner at Parker and Kirkland.Mr. Charles Kirkland. Charles, let's first talk about the campaigns that made millions during black Friday and cyber Monday. And what made them tick?  I think that's a great question to start with, and the reality of it is, when you're trying to plan a Black Friday campaign, most people have the assumption of, well, dude, it's Wednesday, before, it's Black Friday, just put something together. And that is a recipe for disaster.   Now, the way that we did this is we actually  worked mathematically backwards.We started with a goal. So I'm not going to mention the particular client, but our goal was 2. 4 million. Now the previous year, they didn't do anywhere that close. So they're like, you know, Charles and Jason, y'all have been, um, you know, hitting the shrooms or  something because Lord knows those numbers seem impossible.  And For the average person, yes, they do seem impossible, but this is what we did. We've realized that all this is just basically a giant math equation. Now, for those of you who weren't good at math, including myself, um, you're not doing math on this call, but  when you understand what we're going to talk about, it's going to make  all the sense in the world.So, and I'm going to use the example of 2. 5b. The first thing you have to look at is what is the window that you have for Black Friday? Most people go, Thursday. Well, no, actually that's wrong because we launched ours on Wednesday.   And by the way, we did better Wednesday than we did Thursday.   And granted they're carved in the turkey, but for we're really in a time if you go to Walmart, Target, There's Christmas decorations, Halloween decorations, and somewhere in the middle of this you'll see a few Thanksgivin

 This is Jason Parker and welcome to thefirst episode of the state of the marketing union. Today, we're talking aboutschool from a high level, strategic standpoint. You won't find these uniqueinsights anywhere else, especially not when you search for school reviews,because all you're going to get are affiliate reviews that are incentivizedtoday. You're going to get the truth about schooland joining me is my business partner at Parker and Kirkland, Mr. CharlesKirkland. He's one of the top. Hey dude. Uh, let me introduce you real quickbecause, uh, you have an amazing background and people, if they're not aware ofyou, they need to be aware of the, the bombs, the absolute bombs you've knockedout of the park for, for, uh, various clients. So I was going to say, you know, Charles,he's one of the top fractional CMOs in the world. Uh, he helped a health ecommerce brand grow up on 550, 000 per month to 4. 3 million per month and hit.40, actually 34 million in a year. And most recently helped a financial tradingcompany hit their first 1. 5 million a month. And they had never had a seven figure amonth before. And, uh, together, Charles and I have helped, uh, two clients,rock to rocket to 137 million in sales and three and a half years, because weonly work with us. A small amount of VIP clients at a time as fractional CMOs.And to reach out, you can email us directly at Jason at Parker Kirkland. com. So before we rattle, before we getinto anything that may rattle cages about school, because I want to be as fairas possible and we know we have some insight. Uh, insider insight, secretinsider insight that says, you know, things are changing over there, but let'stalk about what's good about school because I don't really, my intention is notto get on here and fillet school, but I want to give a high level overview andsomething highly strategic because when I search for things on school, Charles,I don't see anything that, uh, you know, isn't totally biased because it'stotally incentivized is all I'm saying. Yeah, well,  I think you've got a good point, but I'mgoing to give an example. Humans act in their own b