This is Jason Parker and welcome to thefirst episode of the state of the marketing union. Today, we're talking aboutschool from a high level, strategic standpoint. You won't find these uniqueinsights anywhere else, especially not when you search for school reviews,because all you're going to get are affiliate reviews that are incentivizedtoday. You're going to get the truth about schooland joining me is my business partner at Parker and Kirkland, Mr. CharlesKirkland. He's one of the top. Hey dude. Uh, let me introduce you real quickbecause, uh, you have an amazing background and people, if they're not aware ofyou, they need to be aware of the, the bombs, the absolute bombs you've knockedout of the park for, for, uh, various clients. So I was going to say, you know, Charles,he's one of the top fractional CMOs in the world. Uh, he helped a health ecommerce brand grow up on 550, 000 per month to 4. 3 million per month and hit.40, actually 34 million in a year. And most recently helped a financial tradingcompany hit their first 1. 5 million a month. And they had never had a seven figure amonth before. And, uh, together, Charles and I have helped, uh, two clients,rock to rocket to 137 million in sales and three and a half years, because weonly work with us. A small amount of VIP clients at a time as fractional CMOs.And to reach out, you can email us directly at Jason at Parker Kirkland. com. So before we rattle, before we getinto anything that may rattle cages about school, because I want to be as fairas possible and we know we have some insight. Uh, insider insight, secretinsider insight that says, you know, things are changing over there, but let'stalk about what's good about school because I don't really, my intention is notto get on here and fillet school, but I want to give a high level overview andsomething highly strategic because when I search for things on school, Charles,I don't see anything that, uh, you know, isn't totally biased because it'stotally incentivized is all I'm saying. Yeah, well,  I think you've got a good point, but I'mgoing to give an example. Humans act in their own best interest and if it's mybest interest to say school is the greatest thing on the planet I don't knowhow you know Civilization existed before school, but you need to use my link tosign up That's gonna be I hate to say it for school or or even buying an iPhoneunfortunately Affiliates have gotten really good at learning how to manipulateGoogle Manipulate reviews and if you get someone who's got incentivized Youknow, quote unquote, reason to say good things. You hear nothing but good things, or youhear the classic. It's amazing, but there's like one little minor thing. Like,I don't like the color of the submit button, but other than that, life is good,dude, you know, with anything, when it's incentivized. I hate to say it. You'rebiased. You're going to get biased activity. So I want to back up for a second and Umkind of just talk about Sam Ovens as a person. The dude is instrumental inbasically Shaping internet marketing from a consulting standpoint is the way weknow it I mean, he really was the first person who popped on the scene withconsulting that was affordable And in such a way that you could actuallyunderstand it before this it was like Lee McIntyre or a handful of other peoplewith higher end stuff, which is great But sam really is a great person. He's great at teaching t