The Unofficial Shopify Podcast
Kurt Elster, Paul Reda • Business, Technology, Entrepreneurship, Marketing
Kurt Elster, Paul Reda • Business, Technology, Entrepreneurship, Marketing
The Unofficial Shopify Podcast
Kurt Elster, Paul Reda • Business, Technology, Entrepreneurship, Marketing
Kurt Elster, Paul Reda • Business, Technology, Entrepreneurship, Marketing

About

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

Value for Value ⚡️

Episodes

  • Why Your Creative Strategy Is Burning Cash
    The Ad Pro Who Wants You to Produce Fewer Creatives
  • She Sold 250K Shampoo Bars Without Amazon or Ads
    The founder who said no to everything and built a million-dollar company anyway
  • What Discounts Actually Make People Buy (Study)
    162,000 discount codes analyzed reveals the truth about what converts
  • This Founder Automated Influencer Outreach Completely
    The AI Agent Builder Who Declared "SaaS Is Dead"
  • Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand
    From Dream to 7-Figure Chicken Supplement Success
  • What's New in Shopify: November 2025
    Variant Limits, Theme Editors, and the Updates That Matter
  • Black Friday Starts Early: The 3-Week Email Strategy
    The 3-Week Email Plan That Wins Black Friday w/ Fil Pejic
  • Accessibility: Bet Hannon's 4-Step Fix
    Why 35% of accessibility lawsuits target sites with overlay plugins already installed.
  • Smart Marketer Live 2025
    Attending Ecom's Best Kept Secret
  • Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives
    The 'hack' that runs 3 brands on 1 Shopify store, ChatGPT x Shopify make it official
  • SEO Is Dead. Long Live GEO. w/ Domaine's Mac King
    The Former Shopify Partner Manager on AI Search Optimization
  • Jamil Bhuya: Why Store Owners Can't See Conversion Killers
    The Multi-Industry Entrepreneur Who Spots What Store Owners Miss - "I've been a shitty client myself. I think I know everything. And then after a while, once your ego kind of gets beaten down, you realize maybe I'm too emotionally involved in my own brand."
  • Bots, Fraud, & Other Online Store BS
    Real problems from real client stores this month, plus updates on new builds
  • The $720K Exit That Disappeared
    Ben Knegendorf's Money Story "I'm not very good at success. That's something I learned as part of this." Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different - and his brutal honesty about where the money went offers real lessons for entrepreneurs facing their first big payday.
  • They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
    Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they've transformed it into Cleverific, a multi-million dollar order editing powerhouse.
  • Why Shopify's Shipping Just Got Way Better
    Shopify Shipping isn’t what it used to be... Major shipping improvements you probably missed.
  • Ex-Supps CMO's Counter-Intuitive Growth Strategies
    w/ Devyn Merklin, X-Scale
  • The £500K Exit That Saved Jayden Clark's Sanity
    The Dropshipper Who Sold Too Soon?
  • How Portland Leather Hit $500M + Top 50 on Shopify
    Curtis Matsko, founder and CEO of Portland Leather Goods - a top 50 Shopify store with over $500M in total sales. Owns the largest leather manufacturing facility in North America.
  • How Shine Supply Hit $7M/yr Without Paid Ads
    Inside Shine Supply’s Shopify Strategy