So there's this baseball media company. They make shirts about guys with nicknames like "The Big Dumper." And they needed three different store experiences, but only wanted to use one store. What our co-host Paul Reda figured out next is either brilliant or insane. Maybe both.Today on the show, we're asking: when does a hack become a feature? When does one store become three? And why would anyone voluntarily remove every frontend app from their Shopify store? Plus, ChatGPT can now sell your products directly. No, really. We'll explain how that works and why Kurt thinks automated fraud prevention might actually matter this time.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSJomboy Media Shop: https://shop.jomboymedia.com/ChatGPT Shopping Signup: https://shopify.com/chatgptCustomer Category Segmentation: https://changelog.shopify.com/posts/segment-customers-based-on-the-product-categories-they-ve-browsed-or-boughtAutomated Fraud Prevention: https://help.shopify.com/en/manual/payments/fraud-prevention/indexUnofficial Shopify Podcast Insiders (Facebook Group): https://www.facebook.com/groups/UnofficialShopifyPodcast/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.