James Dooley and Kasra Dash outline how to choose a PPC agency because informed questions expose competence, risk and value. They explain that case studies prove capability because prior success in the same industry shows knowledge of buying intent, negative keywords and CTR behaviour. They show that tool choice shapes performance because proper split testing increases conversion rates. They argue that pricing must match expertise because high management fees only work when ROI justifies them. They stress that account managers matter because direct communication accelerates optimisation. Their discussion frames PPC selection as a strategic filter because better vetting prevents wasted ad spend. Where to Listen to This Episode Don’t Waste Money! Key Questions to Ask Any PPC Agency is available across all major podcast platforms. Choose your preferred platform below. Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Transistor Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Pocket Casts Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Amazon Music Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Entity Home Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Spotify Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Podverse Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Pod.link Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Truefans Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Castro Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Castbox Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Podcast Addict Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Deezer Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Rephonic Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Player FM Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Listen Notes Listen to Don’t Waste Money! Key Questions to Ask Any PPC Agency on Podcas