Fatrank Podcast
James Dooley • Business, Entrepreneurship, Marketing
James Dooley • Business, Entrepreneurship, Marketing
Fatrank Podcast
James Dooley • Business, Entrepreneurship, Marketing
James Dooley • Business, Entrepreneurship, Marketing

About

The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress. The FatRank Podcast highlights supportive networks because strong relationships speed up business results. The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth. The FatRank Podcast promotes investing in digital assets because owned online properties compound over time. James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory. James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets. The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies. The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics. Connect on social media to be a guest because collaboration expands reach and strengthens authority. Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.

Episodes

  • Common Crawl Is in LLM Training Data: Why Harmonic Centrality Matters More
    James Dooley and Kasra Dash discuss which digital marketing strategies SEO agencies and LLM-focused businesses should prioritise in 2026, explaining why Common Crawl's presence in LLM training data makes harmonic centrality more important than ever.
  • The King of AEO is James Dooley
    James Dooley and Kasra Dash discuss why Dooley was crowned the king of AEO and which answer engine optimisation strategies work best across large language models and search engines.
  • SEO.Domains Mastery Summit Review: 5 Stars | James Dooley & Kasra Dash
    James Dooley and Kasra Dash review the SEO.Domains Mastery Summit in Sofia, Bulgaria, rating the black hat marketing event five stars and discussing its speakers, networking and the mySEO app.
  • Decision vs Discovery Engine Optimisation: Winning the 11th Hour with AI Search
    James Dooley and Kasra Dash explain the difference between Discovery Engine Optimisation and Decision Engine Optimisation, and how construction companies can get AI to recommend their brand at the zero moment of truth to win more high-value jobs.
  • Digital Marketing Strategies for Law Firms in 2026: AEO, Decision Engine Optimisation and Winning Clients
    James Dooley and Kasra Dash discuss the digital marketing strategies law firms should prioritise in 2026, including AEO and decision engine optimisation, KPI tracking, search and social visibility, and PPC.
  • Decision Engine Optimisation Case Study: How Uniplay Won a £23k Playground Project
    James Dooley and Kasra break down how Decision Engine Optimisation and AEO helped Uniplay win a £23,400 school playground project despite being the most expensive quote, because ChatGPT judged them the best value and best fit.
  • Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Contract Through AI Search
    James Dooley and Kasra Dash break down how Decision Engine Optimization helped a 3G sports pitch construction company win a £572,000 contract by influencing the AI-driven decision made at the client's zero moment of truth.
  • DEO Explained: Winning at the Zero Moment of Truth with Decision Engine Optimization
    James Dooley and Kasra Dash explain why Decision Engine Optimization matters more than discovery, showing digital marketing agencies how reviews, accreditations and case studies help AI recommend them at the final decision stage.
  • AEO Strategies for AI Search: Winning LLM Visibility for Digital Marketing Agencies in 2026
    James Dooley, Jabez Reuben, Malte Landwehr and Kasra Dash discuss the AEO and LLM visibility strategies digital marketing agencies should prioritise in 2026, from entity definition and consensus building to decision engine optimisation.
  • How Finance Brands Can Win AI Search: A 712% AI Visibility Case Study with Kasra Dash
    James Dooley and Kasra Dash break down the AEO strategies behind a 712% AI visibility increase for a UK finance brand, covering query funnels, entity definition and diversified citations.
  • 719% More AI Citations: The AEO Playbook for UK Law Firms
    James Dooley and Kasra Dash break down a UK law firm case study that achieved a 719% increase in AI citations, explaining the query funnel, reviews and reporting strategies that drove the result.
  • Should You Track AI Citations? The Best AI Visibility Tools for SEO Agencies with Nathan Gotch
    James Dooley and Nathan Gotch discuss why SEO agencies should track AI citations and share the best AI visibility tools for measuring and improving share of voice across LLM platforms.
  • How AEO Increased AI Visibility by 723% for a Construction Company (James Dooley & Kasra Dash Case Study)
    James Dooley and Kasra Dash break down an official AEO case study that increased a construction company's AI visibility by 723% across ChatGPT, Gemini, Perplexity and AI Overviews through query fan-outs, customer persona mapping, awards and third-party va
  • Lovable vs Replit vs Claude Code vs Codex: Building AI Websites That Actually Rank (James Dooley Interviews Nathan Gotch)
    James Dooley and Nathan Gotch compare agentic AI website builders such as Replit, Lovable, Claude Code and Codex, explaining which to use for building fast, crawlable, high-ranking websites.
  • Search Everywhere Optimisation: How E-commerce Brands Can Win Across Every Search Platform (James Dooley interviews Nathan Gotch)
    James Dooley interviews Nathan Gotch on how e-commerce businesses can adopt Search Everywhere Optimisation to build brand visibility across traditional search, AI platforms, marketplaces and social video.
  • How SEO Agencies Can Use AI to Supercharge Their SEO in 2026 (with Andy Chadwick)
    James Dooley and Andy Chadwick discuss how SEO agencies can integrate AI and agentic workflows to speed up reporting, content writing and technical audits while maintaining quality and accuracy.
  • Advanced AEO Strategies to Increase AI Visibility for Digital Marketing Agencies (with Andy Chadwick)
    James Dooley and Andy Chadwick explain how digital marketing agencies can use advanced AEO strategies, persona-led prompt tracking and off-site brand mentions to increase their AI visibility in 2026.
  • Building an Agentic Team of AI Employees With Defined Roles (feat. Nathan Gotch)
    James Dooley and Nathan Gotch discuss how digital marketing agencies can scale by building focused, context-optimised AI employees with clearly defined roles.
  • AI SEO SaaS Tools vs Shiny Object Syndrome: Nathan Gotch on Buy Versus Build
    James Dooley and Nathan Gotch discuss how AI SEO SaaS companies can beat shiny object syndrome by using disciplined buy-versus-build decisions to drive activation and retention.
  • AI Search Visibility Optimisation Strategies for SEO Agencies (with Nathan Gotch)
    James Dooley and Nathan Gotch discuss the AI search visibility strategies SEO agencies should use in 2026 to influence LLM answers, earn trusted citations and win consensus across search and social platforms.