Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build community around your brand. Who can take advantage of podcasting in 2023? Entrepreneurs, venture capitalists, business leaders, brands, small businesses, big businesses, professional organizations, community groups, non-profits and government agencies. We explain the why and how of podcasting for business communications and the right show format to fit each and every scenario. Mentioned in this episode: Golding Group Article: Producing A Brand Podcast https://thegoldinggroup.com/producing-a-brand-podcast/ The Saturday Morning Hustle Podcast https://saturdaymorninghustle.com/ The Oklahoma Venture Forum Podcast https://ovf.org/Podcasts The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group.  Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast