In this episode, James Dooley is joined by franchise and local SEO specialist Luke Bastin for a deep dive into how multi-location businesses can scale their search visibility and generate leads consistently. Luke explains why franchise SEO is more complex than traditional SEO, covering the importance of Google Business Profiles, entity recognition, and properly separating corporate brands from individual location entities. They discuss the pros and cons of subdomains versus subfolders, hybrid domain setups, and how to manage risk when multiple agencies or franchise owners control different locations.  Where to Listen to This Episode How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Transistor Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Pocket Casts Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Amazon Music Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Entity Home Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Spotify Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Podverse Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Pod.link Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Truefans Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Castro Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Castbox Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Podcast Addict Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Deezer Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Rephonic