In this FatRank podcast episode, James Dooley is joined by Dennis Yu for a practical breakdown of Google Knowledge Panels and why securing a KGM ID (Knowledge Graph Machine ID) is becoming essential for entrepreneurs who want to dominate branded search and stay visible in an AI-driven search landscape. Dennis Yu explains that knowledge panels aren’t about ego—they’re about controlling search real estate when people look up your name, company, products, and reputation.  Where to Listen to This Episode KGMID SEO: Optimising Your Knowledge Graph is available across all major podcast platforms. Choose your preferred platform below. Listen to KGMID SEO: Optimising Your Knowledge Graph on Transistor Listen to KGMID SEO: Optimising Your Knowledge Graph on Pocket Casts Listen to KGMID SEO: Optimising Your Knowledge Graph on Amazon Music Listen to KGMID SEO: Optimising Your Knowledge Graph on Entity Home Listen to KGMID SEO: Optimising Your Knowledge Graph on Spotify Listen to KGMID SEO: Optimising Your Knowledge Graph on Podverse Listen to KGMID SEO: Optimising Your Knowledge Graph on Pod.link Listen to KGMID SEO: Optimising Your Knowledge Graph on Truefans Listen to KGMID SEO: Optimising Your Knowledge Graph on Castro Listen to KGMID SEO: Optimising Your Knowledge Graph on Castbox Listen to KGMID SEO: Optimising Your Knowledge Graph on Podcast Addict Listen to KGMID SEO: Optimising Your Knowledge Graph on Deezer Listen to KGMID SEO: Optimising Your Knowledge Graph on Rephonic Listen to KGMID SEO: Optimising Your Knowledge Graph on Player FM Listen to KGMID SEO: Optimising Your Knowledge Graph on Listen Notes Listen to KGMID SEO: Optimising Your Knowledge Graph on Podcast Guru Listen to KGMID SEO: Optimising Your Knowledge Graph on Podchaser Listen to KGMID SEO: Optimising Your Knowledge Graph on Audible