Sponsored by CoHost. Looking for better podcast insights? CoHost combines hosting, analytics, and audience insights so you can finally measure podcast performance with confidence. "Some true crime podcast episodes have hit a 34% ad load. One minute of ads for every two minutes of show." A new website has appeared, criticising the increasing amount of advertising in podcasts. The numbers are compelling - and the site suggests that some genres have already reached breaking point in the number of ads they carry. While the website is advertising for an ad-skipping podcast app, it poses a number of valid questions about whether the level of advertising in some podcasts - particularly when heard in the US - is too great. (Time will tell whether anyone takes notice). Semafor reports that podcast producer Kaleidoscope is staffing up, and has hired three new senior staff. The company has also reportedly bought Christy Mirabal's podcast marketing agency The Listening Party: Mirabal (who is also Chair of The Podcast Academy) will become Kaleidoscope's Head of Marketing. The company launched in Mar 2022, and raised a further $5mn last year. CBC Podcasts has posted an open call for pitches. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereGet On Top Health & Wellness Podcasts in 4 Weeks — Get your personalized outreach strategy while discovering tips only pros know. Master our proven podcast guesting system to get on top shows & explode your reach. Enroll in your 1:1 masterclass today!✅ Goal for your week: Create a new podcast website — 🤯 Insanely simple way to create a podcast website. 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱 Mobile optimized. 🕵️‍♀️ SEO perfection. Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate,