Episode Summary
James Dooley and Kasra Dash explain the essential questions to ask before hiring a CRO agency. They show how conversion rate optimisation succeeds because testing, tooling and data analysis reveal what users actually do on a site. They highlight the value of case studies because proven results indicate real CRO expertise. They show why pricing varies because business size, traffic volume and required implementation change workload. They explain that guarantees matter because CRO is testable and should produce measurable gains. They outline platform considerations and implementation requirements because the wrong agency will fail to execute changes. Their guidance helps business owners choose a CRO agency that improves conversions and protects budget.
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