Episode Summary
Kasra Dash and James Dooley explain how chartered surveyors can generate a consistent flow of enquiries across the UK because proven marketing systems create predictable demand. They outline how Google Business Profile optimisation increases local visibility because reviews, photos and posts boost trust signals. They highlight how SEO service pages attract intent driven searches because each page targets a specific surveying service. They discuss how PPC campaigns capture bottom of funnel demand because paid ads target users ready to request quotes. They cover how Meta ads, organic social media and AI agents expand reach because repeated exposure builds recognition. They compare tradesperson platforms with lead generation companies because shared leads reduce exclusivity and lower win rates. They finish by explaining why inbound and realtime leads convert higher because speed of response aligns with buyer intent, positioning FatRank’s commission based model as a strong option for chartered surveyors.
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