Value for Value ⚡️
Episode Summary
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The winners of the UK’s Political Podcast Awards were announced. Podcast of the year was Goalhanger’s The Rest is Politics, but Persephonica’s Political Currency and Electoral Dysfunction from Sky News won two awards. Acast shows won the most awards.
Yesterday, we linked to a presentation from German podcast marketers and publishers promoting the benefits of audio-only podcasts. It was in German. Sadly, viele Menschen sind faul und sprechen keine anderen Sprachen. The good news is - it’s now also available in English.
How does Acast market itself to potential advertisers? By podcast advertising, of course. The company has shared a bit of knowledge of how they do it.
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There is a strong overlap between newspaper readers and podcast listeners, says a study from The Media Audit. The sample appears to show that readers of the WSJ, the NYT or USA Today are almost twice as likely to listen to podcasts as the US average.
The US government is opening the White House briefing room to podcasters, and will “create a dedicated seat in the first row for new media”.
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