Value for Value ⚡️
Episode Summary
Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time.
Due to the weather - not least, the cancellation of all trains into NYC - The Ambies award ceremony, due to take place last night, was postponed until tonight. In a new development, you’ll be able to livestream it, from 8pm ET. We’ll have all the winners tomorrow.
Goalhanger boss Tony Pastor spoke at MIP London, saying people are connecting with podcasts that “no commissioner at a TV station in the UK would dream of commissioning.” He added: “We realized that the closer we are to television on YouTube, the better we do”.
A new analytics platform for podcasts has launched called Podlytic. We’d spotted it in its pre-launch period on Feb 2; the platform claims to eliminate the fragmentation of podcast analytics, and help show the complete history of a show as it moves from one podcast host to another.
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