With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Struggling to improve retail staff sales training without turning your store into a pushy sales zone? You're not alone! Let's talk about it. In this episode, I'm sharing how independent retailers can flip the script from selling to serving—while boosting revenue. Learn how to build a positive sales mindset and create a sales culture in retail that feels good for everyone involved: for you, your staff, and your customers. Key Takeaways on Selling Confidently: Train your team to confidently engage customers without feeling "salesy" Shift from a pressure-based model to a service-first sales approach Create simple, effective strategies to support your staff's sales success Your Next Steps: Flip the Script Internally: Reframe sales as serving, not selling. Start using this language in team meetings. Train Your Staff with a Simple Framework using the 5-step approach highlighted in the episode. Practice Customer-Centered Language and coach confidence. Join the Retailer's Inner Circle! Related podcasts we think you'll like:  Episode 252: Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent Episode 266: Retail Growth Tips You Want to Try with Yarn Guru Cadence Kidwell Episode 268: Awesome Isn't Accidental: Raising the Retail Standards in Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG    All of Wendy's current programs and serv