Wendy Batten, Creative Retail MentorManagement, Entrepreneurship, Business
Wendy Batten, Creative Retail MentorManagement, Entrepreneurship, Business

About

How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.

  • 159 Remix. Best of Series: Prepare to Sell, Franchise, or Expand: Four Areas That Need to be Under Contr
    With host retail coach Wendy Batten What do you need to have in place to have a solid business? What would you need to have in place should you decide to sell your business? “But I’ll never sell! This is my passion!” Never say...
  • 158. Re-air Best of Series: Becoming a Destination Shop
    With host retail coach Wendy Batten Isn’t it flattering and exciting when customers make a day around visiting your shop!? Doesn’t it make you a little teary when people make visiting your shop a special event!? Today we’re...
  • 157. Best of series - Growth Mindset with Jeff Lee
    With host retail coach Wendy Batten I’m so excited to introduce you to Jeff Lee! We have been working together for quite some time and Jeff has such an incredible story that I think will be really helpful to you. Jeff...
  • 156. Proven Ways To Improve Your Shop’s Merchandising
    With host retail coach Wendy Batten In this episode of The Creative Shop Talk Podcast, I’m sharing six essential merchandising tips for small independent shop owners. These tips aim to attract customers and encourage sales and loyalty, making...
  • 155. Setting Boundaries and Prioritizing Rest: The Key to Sustainable Retail Growth
    Notes: Today’s episode is all about the importance of prioritizing our energy, space, and mindset to achieve sustainable retail growth. It’s a “sister show” and a continuation from episode 154 with my guest, retailer Christie...
  • 154. Retail Success Series: Christie Carter-Tokairin 10 Years In
    Notes: Today I’m chatting with Christie Carter-Tokairin, a fabulous retailer seeing such great success throughout her 10 years in business at her beautiful shop, Revived Vintage. Christie has been an active and invested member of The...
  • 153. Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen
    Notes: Do you watch The Lost Kitchen? Do you know entrepreneur Erin French? Her approach to business has inspired me, so today I’m sharing some of my leadership and customer experience takeaways from Erin French, owner and chef of The Lost...
  • 152. Listener’s Question - What is a Pop-up Vendor and Why Consider It?
    With host retail coach Wendy Batten Today we are answering a listener’s question about hosting outside vendors for pop-up shows/markets in your retail space. We’ll deep dive into what hosting a pop-up vendor(s) could mean for your...
  • 151. How to Have Difficult Conversations with Good Staff
    Show Notes: Hard conversations can feel awkward. You like your retail staff, but you have to bring up some things that are not going right and need attention. Maybe you “let it go” and grit your teeth. In today's episode, we're going to discuss a...
  • 150 Small Business Marketing (and Life) with Natalie Davison - Why Being True to Yourself Matters
    Show Notes We all get caught up in what we “should” be doing in marketing, but what if that doesn’t jive with your vision for your business? What if it doesn’t feel authentic? Today on the podcast, I’m chatting with Natalie Davison:...
  • 149. Retailer Success Stories: How Two Friends Turned a Creative Hobby into a Successful Retail Business Partnership with Susan Mocker & Devon Cretella
    Show Notes I often get asked my thoughts on going into business with friends and honestly, I have seen it succeed and I’ve seen it go sideways. Today, we are going to focus on the good. I’m interviewing Susan Mocker and Devon Cretella,...
  • 148. Four Things Every Retailer Should Do Before Signing a Lease
    Show Notes It’s easy for us as passionate retailers to quickly fall in love with the “perfect” space and location, but how do we know it’s the right business move? In this episode, I’ll talk you through four things you need to know and...
  • 147. How to Reframe Your Mindset on Competition
    Show Notes They say success is 80% mindset, but what happens when factors outside of your control (in this episode we will talk specifically about competition) leave you feeling defeated? How can you get your mindset back to good? In...
  • 146. Why Industry Trade Shows are Valuable for You and Your Retail Business with Darrin Stern
    Show Notes It’s easy to get bogged down in the day-to-day duties of running your business within the four walls of your shop. In this episode, my guest Darrin Stern and I will shine a light on the value and benefits of attending trade...
  • 145. How to Market Promotional Events in your Retail Shop
    Show Notes Now that you know how to plan successful events and promotions, you need to market them with intention to ensure customers show up. In this episode, I share intentional marketing tips and ideas that will help you meet the goals you...
  • 144. How to Create a Customer Journey Map
    Show Notes You’ve spent so much time curating an amazing brand, so now what? It’s important that your customers are having the beautiful experience in your dream shop that you intend for them, so creating a customer journey map...
  • 143. How to Plan and Host Successful Events and Promotions in Your Shop
    Show Notes If you want to drive traffic into your store, simply putting a storewide discount on your products isn’t the way to do it anymore. There is a better way and it starts with planning. Planning is the key to...
  • 142. How to Make Real Progress in Your Business with Guest Expert Richard Ralston
    Show Notes If we want to make real progress, we need to stop setting more goals. I am thrilled to introduce you to a new way to think of progress with my good friend and fellow coach, Richard Ralston. Richard has been...
  • 141. Are You Running the Store of Your Dreams?
    Show Notes Are you running the store that you dreamed of?We all had a dream when we were that what our shop would be and look like, right? We were meticulous and we carefully curated our shop to create that dream. But things...
  • 140. 2023 Retail Trends
    Show Notes How do we keep up with the ever-evolving retail trends? Today’s Creative Shop Talk episode is all about how to make sure your business stays fresh and exciting as the inventory and customers buying trends change. ...