On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips: Hot mics and cameras When an interview starts and ends Your words up in lights  It's OK to say "I Don't Know" when you don't On The Record On Background  Off The Record  NEVER Spin Perception is reality  Always tell the truth Speak in personal terms Never argue  Never Let an S.O.B. know... On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.