Are you a female entrepreneur wondering how to price your products and services, and hating getting to the end of the year only to realize you didn't make as much profit as you wanted?Listen as our host, Diane Rolston, sits down with Katy Baker, CPA and founder of Pricing for Profit, whom Diane met pitching on stage at Web Summit.Diane brings in this pricing expert to talk about one of the most common and quietly devastating problems female entrepreneurs face.Listen to learn these key takeaways:The personal story behind why Katy became obsessed with pricing and the painful business experience that taught her a lesson she only needed to learn onceThe comments clients say when they walk in the door that are clear signs a business isn't charging enoughThe most common myth weighing female entrepreneurs down and why it keeps them stuck even when they have a full client listWhat happens when Katy reverse-engineers the pricing question with clients and the gut punch moment that changes everythingWhy some founders wear "not paying myself" as a badge of honour, and the personal and family cost that's quietly happening behind the scenesThe two red flags that signal your current pricing model is eroding your profitability right nowWhat Katy calls a "conspicuous omission" in our education system and why it's leaving entrepreneurs financially vulnerableThe difference between knowing your floor and value pricing and why you can't have one without the otherThe Sunday afternoon story: one client, one contract, one conversation and an $8,000 difference from what she was going to chargeKatie's final message for every founder who says "I'm not a numbers person"Katy’s Bio:Katy Baker is a CPA, CMA and holds her CITP designation. Katy is passionate about demystifying and democratizing financial literacy and pricing for entrepreneurs.To that end, Katy has built a self-serve platform that guides users through the steps to understand their capacity, income goals, and all the costs of being in business, so they can price confidently and profitably. Drawing on years of consulting and workshop facilitation, Katy translates complex financial concepts into clear, practical tools for founders. She primarily coaches women entrepreneurs, helping them move from “guessing and hoping” to data‑informed, value-based pricing.Katy’s Social Media links:Website: https://katybaker.ca/LinkedIn: https://www.linkedin.com/in/katyobaker/GIFT: Katie is offering 90 minutes of 1:1 pricing coaching, going through the platform, looking at your numbers, and getting you on the right track. Share this with every female entrepreneur in your life, whether you know what her pricing looks like or not: https://forms.gle/bfiXdFy9XBfnWRwn8This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action.Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life: