James Dooley sits down with Karl Hudson to dig into how social media virality and behavioural signals can supercharge your SEO. James Dooley asks Karl Hudson whether traffic from platforms like Twitter, LinkedIn, Instagram, TikTok, YouTube, and Google Ads really helps rankings, and Karl Hudson explains why diversified traffic and branded searches are so powerful for money sites. They dive into how Signal Boy leverages paid ads and mass social campaigns (Reddit, hashtags, Facebook groups, etc.) to drive real users to your pages, boosting engagement, click-through rate, and indexation. Together, James Dooley and Karl Hudson walk through using Signal Boy as tier-two support for citations, guest posts, niche edits, and parasite SEO, and how pairing social signals with strong backlinks helps justify links in Google’s eyes. They also touch on using these behavioural signals to solve keyword cannibalisation issues and why serious SEOs should treat traffic and engagement as a core part of their off-page strategy going forward. Where to Listen to This Episode The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson is available across all major podcast platforms. Choose your preferred platform below. Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Transistor Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Pocket Casts Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Amazon Music Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Entity Home Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Spotify Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Podverse Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Pod.link Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Truefans Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Castro Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Castbox Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Podcast Addict Listen to The Power of Social Media in 2024 | Insights from James Dooley & Karl Hudson on Deezer