Value for Value ⚡️


Episode Summary

Sponsored by CoHost. Who’s listening to your podcast? CoHost’s B2B Analytics reveals companies, industries, and job roles tuning in, helping brands connect podcasting to pipeline. Red Seat Ventures, part of FOX's Tubi group, has acquired premium subscription tool Supercast. Terms weren't given. Supercast’s top 10 podcasters gross more than $26 million per year in subscription revenue, the press release notes; paid subscriptions are a fast-growing part of the podcast ecosystem. Acast partnered with Supercast last April; Supercast is also used by Huberman Lab and This American Life. First look: The Ambies award ceremony this year will be hosted by Wyatt Cenac, it's just been announced. The Emmy and WGA award-winning comedian, writer, and producer will be joined by Donwill, who will serve as the evening’s official house DJ. TPA also unveiled its inaugural Vanguard Jury, a "collective of industry leaders and emerging voices dedicated to shaping and elevating the podcasting medium", who selected the 2026 Vanguard Podcaster of the Year. Spotify posted its Q4/25 earnings report. The company now has more than 750mn users across the world - more added in the past quarter than ever - and 290mn paid subscribers (up 10% year-on-year). The company claims the success is due to their popular Wrapped campaign - and shared than 300mn users accessed it (which also means 400mn didn't). By this morning, shares were up nearly +15% (but still almost a third lower than a year ago). In terms of podcasting, the prepared remarks tell us that there are 530,000 video podcast shows now on Spotify (and 7mn podcasts). "Video podcast consumption has increased by more than +90%" since Jan 2025; though without absolute numbers, this isn't too helpful. Podcasting wasn't mentioned other than in respect to video podcasts. Ad sales over all of Spotify dropped in 2025 by a total of $21.5mn (-1%); but podcast ad sales dropped in the year by almost $99mn ("due to optimization of podcast inventory"). However, the costs to Spotify of making podcasts also decreased in 2025, helping ad-supported gross margin improve. In 2023, Spotify had 9,123 employees. By the end of 2025, there were -20% fewer, at 7,287. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🎯Are you getting new clients from your podcast?💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list.🎙️ Boost Your Podcast Audience with Player FM — Player FM’s self-serve ad portal helps increase your rea
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