In this Fatrank Podcast skit, Dan Grant and Ben Eden demonstrate exactly why their team avoids taking on unrealistic SEO clients. The conversation highlights a fictional client who brings a brand-new Wix website with no content, no backlinks and an impossible goal: ranking #1 for the ultra-competitive keyword “ecig” on a £1,000 budget. Through humour and exaggerated demands — from endless reports to background checks on staff — Dan exposes the disconnect between what some clients expect and what effective SEO actually requires. The episode showcases the challenges agencies face, the importance of realistic budgets and timelines, and why proper content, links and strategy are essential for real results. Where to Listen to This Episode Why We Say No To Client SEO | FatRank is available across all major podcast platforms. Choose your preferred platform below. Listen to Why We Say No To Client SEO | FatRank on Transistor Listen to Why We Say No To Client SEO | FatRank on Pocket Casts Listen to Why We Say No To Client SEO | FatRank on Amazon Music Listen to Why We Say No To Client SEO | FatRank on Entity Home Listen to Why We Say No To Client SEO | FatRank on Spotify Listen to Why We Say No To Client SEO | FatRank on Podverse Listen to Why We Say No To Client SEO | FatRank on Pod.link Listen to Why We Say No To Client SEO | FatRank on Truefans Listen to Why We Say No To Client SEO | FatRank on Castro Listen to Why We Say No To Client SEO | FatRank on Castbox Listen to Why We Say No To Client SEO | FatRank on Podcast Addict Listen to Why We Say No To Client SEO | FatRank on Deezer Listen to Why We Say No To Client SEO | FatRank on Rephonic Listen to Why We Say No To Client SEO | FatRank on Player FM Listen to Why We Say No To Client SEO | FatRank on Listen Notes Listen to Why We Say No To Client SEO | FatRank on Podcast Guru Listen to Why We Say No To Client SEO | FatRank on Podchaser Listen to Why We Say No To Client SEO | FatRank on Audible