James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss the importance of SEO testing, split testing and research and development in modern search marketing. The conversation explains why private SEO testing groups often uncover more valuable ranking insights than public conferences or outdated SEO courses. They cover Google algorithm testing, subdomain experiments, localisation strategies, schema testing, transactional page optimisation, user intent, LLM visibility and Google Business Profile ranking factors. The group also explains how data-backed SEO experiments help agencies gain stakeholder buy-in and improve client trust. Throughout the discussion, they share real examples of testing different ranking theories across industries, countries and local SEO campaigns. This podcast is aimed at SEO professionals, agency owners and marketers looking to stay ahead of Google updates, AI search changes and modern SEO ranking factors. Where to Listen to This EpisodeSEO Testing and R&D Split Experiments | James Dooley Interviews Panel is available across all major podcast platforms. Choose your preferred platform below.Listen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on TransistorListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on Pocket CastsListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on Amazon MusicListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on Entity HomeListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on SpotifyListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on PodverseListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on Pod.linkListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on TruefansListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on CastroListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on CastboxListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on Podcast AddictListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on DeezerListen to SEO Testing and R&D Split Experiments | James Dooley Interviews Panel on RephonicListen to SEO T