Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show. YouTube made a number of announcements at Made on YouTube, the company's annual event. YouTube is to add a voice likeness detection tool, to help creators sign up for deepfake detection. The company is also launching A/B video testing, where different videos can be tried to see which work better. YouTube Music premium subscribers will get a "new personalized AI-audio guide available in the YouTube Music app that delivers a quick, weekly spoken preview of recommended podcasts and digs into why you’ll like them, before jumping into the suggested episodes — completely eyes-optional and hands-free". Live video on YouTube get an update, too, with co-hosting, live reactions, and live auto-dubbing. Apple Podcasts Connect seems to have quietly tweaked its listening figures for certain dates. We understand that Apple Podcasts noticed a discrepancy and reprocessed the data. Data we screenshotted on Sep 16 appeared to claim, on average, that listeners were consuming 176% of our Jul 9 show. Now, the same data we screenshotted today suggests average consumption of that episode was 85%. Similarly, our Jul 6 show had "average consumption" of 166%; but now that number is 83%. It's notable that the number of "plays" has significantly declined on both affected episodes, as well as the consumption data. However, our Jul 1 show still suggests average consumption of 127% (which, we'd suggest, probably isn't true). Our podcast is comparatively short, but we're aware of other, significantly larger, podcasts that have shown the same over-consumption issue. Goalhanger's accounts for 2025 are now available in the UK's Companies House. The accounts contain a lot of detail on how the company operates; including a breakdown of the £37mn (US $49mn) revenue: 67% from advertising, 25% from memberships, 4% from events, and 2% from "commissions" (presumably affiliate deals). The company had 54 staff, and earned 38% of its revenue from the UK, and 46% from the US (from Spotify, it appears). > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereThe recording tool designed for studios — No more chasing files. Every client session comes to you automatically. SureTake just records reliably, that's it.