Value for Value ⚡️
Episode Summary
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar tomorrow to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book tomorrow's free webinar now
Podcasts in Canada now reach more Canadians than ever before, according to Triton Digital's fourth annual Canadian Podcast Report, which recorded the largest single-year increase in listeners to 46% a month. (For English-speaking Canadians, that number is 49%.)
The data shows that YouTube is the most-used podcast platform in the country; with Apple Podcasts the #1 RSS-based podcast app - 49% of all new episode downloads went to Apple. The iHeartRadio app (operated by Bell Media in the country) accounts for 3%. The report includes demographics for each player - with Apple Podcasts users, predictably, being twice as likely to earn over $100,000 than YouTube users.
Canadians are also listening to more podcasts each (4.1 in 2025; 3.5 in 2023); Francophone consumption has rebounded back up to 33% a week.
Triton Digital also released its Australian Podcast Ranker for May 2026. Hamish & Andy are yesterday's men; they've lost the #1 slot to Mamamia Out Loud. The highest new entry was from NOVA Podcasts at #88, with a show we'll call DYFM.
AMP's proposed cross-platform measurement framework might solve a measurement problem; but it won't fix the money for independent podcasters, suggests Losh Moodaley, writing for Podnews today. She argues that podcasting's costs are going up with the advent of video, and while the production standard has moved closer to broadcast, the monetisation model has not; and she makes suggestions of other ways to build revenue.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.AudienceLift: AI Podcast Growth – 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner
Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off!
The Podcast Discovery Playbook — Tom Webster and JAR's Roger Nairn present never-before-seen data on how listeners find podcasts, drawn from the largest study of US podcast consumption. Plus a pre-launch playbook and live Q&A.Gold supporters: Buzzsprout, Mowpod, The $100 MBA,

Comments