In this episode of Unknown to Known, host Jamie Maglietta—former CNN and FOX News producer—talks with Sara Fischer, Axios’ Media Correspondent and CNN Media Analyst, to discuss how the ground beneath the media has shifted.Streaming has officially surpassed broadcast and cable combined, YouTube is the largest TV network in America, and experts who once relied on traditional outlets now have to think like producers to stay visible and credible.Sara shares her journey from Reliable Sources to Axios, her on-camera evolution, and her advice for anyone looking to become a trusted source in today’s algorithm-driven world.📧 Subscribe to Sara’s Axios Media Trends newsletter: https://www.axios.com/signup/media-trends💻 Learn how to build your on-camera confidence: oncamready.comBONUS: Listen or watch tutorials on how to think like a producer in this new age check out the companion podcast: Think Like a Producer with Jamie Maglietta.Chapters:00:00 – Introduction00:27 – The Media Landscape Has Officially Shifted01:00 – Streaming and YouTube’s Rise as the New “TV”02:11 – Guest Introduction: Sarah Fischer, Axios Media Correspondent03:00 – How to Build Confidence as an On-Camera Expert04:00 – Becoming a Reliable Source for Reporters05:30 – From Sales to Journalism: Sarah’s Career Path07:00 – Producing for the Algorithm Without Losing Credibility08:20 – Why Preparation Matters in On-Camera Moments10:07 – Riverside & Firmoo Shoutouts11:18 – Personal Brands vs. Media Institutions13:10 – Traditional Media Still Matters—Here’s Why14:21 – How to Pitch Yourself as an Expert15:55 – The Power of Online Presence & Searchability17:20 – Why Academic Experts Stand Out in the Media18:25 – Sarah’s On-Camera Preparation Routine19:22 – Why Saying “No” Protects Your Reputation19:44 – The 30-Second “Who Are You?” Challengehttps://www.youtube.com/playlist?list=PL5w84zVVaquCxOAWgMTqIPm32aNa-1Qw-Connect with Sara: https://x.com/sarafischerhttps://www.instagram.com/sarabfischer/?hl=enConnect with Jamie: https://www.instagram.com/jamie_maglietta/https://www.instagram.com/get_oncamready/Subscribe to the Channel!Tutorials, Mindset and More - ALL Tied to Increasing Your VisibilityJoin the newsletter: oncamready.substack.comShop camera-ready gear (lights, mics, tripods): shorturl.at/Or0IyProduced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15) https://riverside.sjv.io/09VWrEBrand Builders Group (Use my link): https://ro474.infusionsoft.app/app/fo...Guarisco Group (Code Jamie)https://guariscogroup.com/