I remember back in 2008 when I started working full-time in a digital marketing role. It was a techie role that liaised with techies - it wasn’t real marketing - it was playing online. At least that’s what many traditional marketers thought at the time. Fast forward 13 years and in many arenas, digital has overtaken traditional. And that’s meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader? That’s precisely what I’m going to be discussing with my guest on Digital Marketing Radio episode 255. He’s a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.