Digital Marketing Radio
David Bain
Digital Marketing Radio with David Bain interviews niche online marketing experts on their specialist subject as well as getting their opinion on the state of internet business today.
I shared an announcement with you a few months ago that I’d be publishing 10 new episodes of Digital Marketing Radio this year. Now that is still coming soon, but with a little twist. But I’ll share the twist with you in a few weeks’ time! In the meantime, there’s something else that I’ve been working on... You may well know that in the past I’ve also published a podcast called Business Book of The Month. Well, that podcast is making a bit of a comeback. In the past few weeks I’ve recorded 2 great interviews with former Chief Evangelist for Apple, Guy Kawasaki and bestselling author, Ryan Levesque. What I’m going to do is share the whole interview with Guy Kawasaki with in this episode too, and if you like this, and you want to listen to the Ryan Levesque interview, which will be published in June, you’ll need to subscribe for free to the Business Book of the Month podcast in your favourite podcatcher. :)

This is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details! The whole livestream event will be available for you to watch online for free – you can get the full details via the Facebook Messenger app. To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience! So what exactly is “Digital Marketing in 2019”? You may remember me having over 100 digital marketers on a livestream a couple of years ago. This time I’m partnered with 5 marketing software and training companies to deliver the livestream – namely Hubspot Academy, Buzzsumo, SEMrush, MobileMonkey and AVADO. There’s going to be 5 parts to this livestream series, each delivered on separate days from the 3rd to the 7th of December. 120 of the world’s leading digital marketers are taking part – including  - to read some of the list… Larry Kim, Aleyda Solis, Joel Comm, Purna Virji, Marcus Sheridan, Amy Landino, Andrew and Pete, Andrea Vahl, Mike King and Rebekah Radice - all sharing sharing their number 1, actionable digital marketing tip for 2019. However, to be honest with you I feel bad about just mentioning a few names! There are so many knowledgeable digital marketers that are going to take part, you do not want to miss a minute of it! Check out the intro video and get the details via Facebook Messenger over at DigitalMarketingRadio.com. I really hope that you can watch at least one of livestreams - it’s going to be phenomenal!

I’ve been hosting DMR for more than 3 years now. And in that time I’ve had the privilege of interviewing many of the world’s leading digital marketers right here on this very podcast. I’ve had a lot of fun, learned a lot, and built some great relationships. BUT - this could be the last episode! There comes a time when your life gets busy, that you need to make some tough decisions when it comes to priorities - and I’m afraid that this means that I’ve decided to pause recording new episodes of DMR. It could be that I start recording again in a few month’s time, or it could be that the show as we know it doesn't return. Or it could even be that a listener decides to make me an offer to buy the whole show. However, whatever happens in the future, I’ll certainly be taking the next few months off to focus on other things. Of course I’ll still be be keeping busy online - if you’re a professional marketer or a podcaster, please add me to your LinkedIn network - I’ve got the /DavidBain profile. Of course you can always follow me on Twitter @DavidBain. But, I don’t want to leave with a murmur - I want to highlight some of the outstanding content that my previous Digital Marketing Radio guests have already shared. And I’d like to encourage you to browse the back catalogue of episodes too. So on this, episode 225, and possibly the final episode, I’d like to highlight 10 previously published episodes that jump out at me as being particularly special. In order of publication - from oldest to most recent - here are the 10 episodes - for different reasons - that stood out for me. DMR #16: Amy Schmittauer – What does great video content marketing look like in 2014? What is word of mouth marketing? – SAUL COLT | DMR #70 Social Signals SEO – LUKASZ ZELEZNY | DMR #96 Personal Branding: Why Ugly Never Wins and what to do about it – PHIL PALLEN | DMR #121 Monetizing Yourself – NATALIE SISSON | DMR #124 Antifragile Marketing: How to Grow your business in uncertainty – MARK TRAPHAGEN | DMR #129 How to grow your audience on YouTube – ROBERTO BLAKE | DMR #146 SEO in the Year 2020 – RAND FISHKIN | DMR #148 Social Media Advertising Today – LARRY KIM | DMR #166 How to Sell Digital Marketing Services – JOE APFELBAUM | DMR #171 [Tweet ""Do you agree? Are these the top 10 EVER Digital Marketing Radio episodes?" #DigitalMarketing"]

Today I'm joined by an online entrepreneur specializing in book marketing. He’s worked with New York Times bestselling authors like Ted Dekker, and the book marketing team of L.Ron Hubbard - plus also, online writers like Pat Flynn and Jeff Goins. Welcome to DMR, Dave Chesson. [you can find Dave over at Kindlepreneur.com.] On this episode of Digital Marketing Radio we discuss how to market a book on Amazon, with topics including: You have a very varied background to put it mildly, how did you get into book marketing? I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders - what are some of the important things to consider from that perspective How should you start out - do you suggest exploring a topic with an audience before starting to write a book At what stage in the process do you consider book marketing? What are the essential elements to include in a book marketing plan? How does marketing a Kindle book differ from marketing a physical copy book? I’m sure that there are thousands of books that are published every week that are great - but only sell a few copies - what are the biggest mistakes that these authors are making? How is book marketing likely to change over the next couple of years? [Tweet ""Focus on one particular traffic generating source, and master that." @DaveChesson #DigitalMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Ahrefs [SEO competitor research software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Infusionsoft (or Confusionsoft as Dave says!) [Sales and marketing automation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Focus on one particular traffic generating source, and master that. My regret was that I didn't just stick with Facebook ads, but luckily when I chose SEO that became my focus. And every point, type, version of my business has always utilised that one skill. And that's what's allowed me to single-handedly be successful as I've moved forward.

Today I'm joined by a man who has over 10 years’ experience in competitive SEO & content marketing verticals. He formed his own agency in 2012 and currently works with companies across Australia, Asia, Europe and the USA. Welcome to DMR, James Norquay. [You can find James over at ProsperityMedia.com.au.] On this episode of Digital Marketing Radio we discuss how to acquire high quality links in 2017, with topics including: Why didn’t you use the term ‘build links’? Are links still absolutely critical to organic success in 2017? What are some examples of great links you can acquire in 2017? Is it wrong to buy links? Do you need to be building links all the time or can you stop after a while? Do nofollow links provide any value? What linking activities used to work, but no longer work in 2017? Are there linking activities that work in Google Australia but not in Google USA? [Tweet ""Do things the right way. Don't cut corners." @connections8 #SEO"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? SEMRush [Keyword analysis] Screaming Frog [Site audits] Ahrefs [Link monitoring] Tenon.io [Accessibility testing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Meltwater [PR tools] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You just want to focus on doing quality work because it's like we say to clients - we do quality work, and we do the type of work that's going to be here and still allowed in 5 to 10 years. Any type of work you do, you want to think about 'how long is this strategy going to last' and that's why you want to think about high quality strategies that are going to last. Things haven't really changed too much over the years, but the things is, ethical work has still stayed the same. Do things the right way. Don't cut corners. Don't do strategies where people say that this will get you ranking in 10 days. You really need to ask them how they are going to do that, because if they're not telling you then they're probably doing something that is not allowed and you're going to end up with a manual penalty.

Today I'm joined by the first woman to sell machine-shop tools in the USA - and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.] On this episode of Digital Marketing Radio we discuss honing the customer buying process, with topics including: What aspects of that do you think many businesses are struggling with at the moment? Why do you think that is? What can we do better as businesses to pay more attention to the customer buying process? What can marketers do better to provide buyers with what they’re looking for? Content marketing is what a lot marketers are focusing on at the moment - how do we ensure that we’re producing content that helps the buyer process? What are your thoughts on how sales and marketing can do to work more effectively together? How has the customer buying process changes over the past few years and how is this likely to further change over the coming few years? [Tweet ""You can't sell to people you don't know. Guessing is guaranteed failure." @KristinZhivago #Selling"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Teamwork.com [Project management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Salesforce [If you have a programmer in your back pocket!] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You can't sell to people you don't know. Really know your customer as well as you know your best friend or your family. Any guessing is fatal. It's so expensive. It's guaranteed failure. Guessing is guaranteed failure.

Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.] On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including: Why Facebook advertising? What’s your second favourite online advertising network after Facebook? Can you talk me through how you go setting up a new campaign on Facebook? How do you target who sees the ad? What’s a great call to action? Are Facebook ads getting more expensive? What are the unique skills required for Facebook advertising compared with other paid networks? Why do people fail at Facebook ads? What’s in development - what’s the future of Facebook ads? [Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Workplace [Facebook internal management tool] Google Docs [Online docs] DaPulse [Task management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? General discussion around chatbots My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Too many founders think by selecting a niche to nail at the beginning, they're limiting their business, when really when selecting a niche to nail at the beginning, they're setting their business up for future success. So a couple of ways to look at that - the first is like a video game. I think that startups are like a video game, and you have to pass each level concurrently to set you up for the next level... pick a small niche to nail at the beginning and trust that that is going to lead to bigger things down the road.

Today I'm joined by a man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years. He is the author of ‘Buy Now’, and his next book is due out soon. Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.] On this episode of Digital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including: Is building a great brand an integral part to building a great business? Can you not just build a business by offering a great service without worrying too much about your brand? How would you define what a brand is? Can you give me some examples of brands you consider to be great - and why you consider them to be great? I mentioned at the top of the show that we were going to be talking about the 5 Keys to Building a Great Brand - so what are they? Which key to building a great brand is most important? What is the biggest mistakes that businesses tend to make when trying to build a brand? [Tweet ""If you're #marketing a product, spend a lot of time thinking about your #USP" @CesariIgnite"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Infusionsoft [Lead & customer management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Skubana [Inventory management for e-commerce] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're marketing a product, spend a lot of time thinking about your unique selling proposition - what makes you unique in the marketplace. Because if you're able to do that, the rest of your marketing will be easier and you'll stand out from your competitors and help drive more traffic and more sales to whatever you're doing.

Today I'm joined by a man who helps thousands of businesses improve their creativity through a flat-rate graphic design service. Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMR & DesignPickle.com.] On this episode of Digital Marketing Radio we discuss growth hacking an online graphic design business, with topics including: Why offer a graphic design service for a fixed monthly fee? Was there any other business model that you considered? How did you end up with this model? You grew the business from zero to over a million dollars in 16 months - what do you attribute that success to? How much of a part did growth hacking play? What does growth hacking mean to you? What aspects of growth hacking proved most successful? What precisely about what you did made it a success? Have you changed anything about your growth hacking strategies over the past year to make them even more successful? [Tweet ""Make sure you're charging enough!" @russperry @designpickle #EntrepreneurTips"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Zapier [API integrator] SaneBox [Personal email management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? vMix [Live video streaming software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Make sure you're charging enough. Make sure that whatever you're doing, you're making enough money to pay yourself as well as to reinvest that extra money into marketing and sales and growth. This is what I didn't do for eight-and-a-half years at my agency. I only made enough to pay mostly other people, not necessarily even me, and there was nothing left over. And we've done the opposite [at Design Pickle] as everyone gets paid a fair amount, the clients get to pay us a fair amount, and then we have money left over to grow our business which has been very powerful.

Today I'm joined by a man who claims he's seen more quizzes than pretty much anyone in the world. He’s the founder of a quiz builder used by 30,000 brands including The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam. [You can find Josh over at TryInteract.com.] On this episode of Digital Marketing Radio we discuss whether online quizzes be part of your digital marketing strategy, with topics including: Why quizzes? Why do businesses like to use them? Why are quizzes better than other forms of lead capture? What are some of the better practises for creating a quiz? What’s the best length of a quiz? Does this change if more people using their mobile device to participate in the quiz? Is it best to offer incentives for people to complete a quiz? What are some of the mistakes that businesses make when creating a quiz? What are some of the first steps for businesses to get started? [Tweet ""Everything starts and ends with a connection between 2 people." @JHaynam @tryinteract #Marketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Close.io [Sales CRM] Trello [Priority management] WordPress [Blogging platform] Photoshop & Canva [Graphic creation] Google Calendar [Diary management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Piktochart [Infographic creator] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I think that everything starts and ends with a connection between 2 people. Whether it's a business and a customer or a business and a partner - whatever it is - everything needs to come down to some sort of connection. And those connections can not necessarily be rushed or forced or anything like that. And with marketing a lot of the time we try to force things by blasting out more and more messages - but I think at the end of the day there's a lot more value to putting in the time, putting in the work and actually taking the time to care about whoever it is you are connecting with, whether it's through a quiz and figuring out who they are before you get on the phone, or it's when you are making a call to somebody and you take the time to figure out what their interests are before you hop on the call. Whatever that is I think that its very valuable to establish those connections, and continue establishing those connections. And that's a universal thing that works literally any business.

Today I'm joined by a proud geek who runs a business incubator and hangs out with neuroscientists. He works with clients to customize the personality of chatbots to help articulate the essence of their brand. Welcome to DMR, Peter Lisoskie. [You can find Peter over at SlapshotStudio.com/Chatbots.] On this episode of Digital Marketing Radio we discuss whether it is possible to humanize chatbots, with topics including: You say that chatbots will soon replace traditional websites, search, and apps - replace seems a strong word - is that really the case? Why are Chatbots going to be so popular? How exactly do you define what a chatbots is? What businesses are successfully using chatbots at the moment? Are chatbots right for any business? Are there any common mistakes that you see businesses making with chatbots? Is it more appropriate to sit and wait to see what other businesses are doing with chatbots or get stuck in straight away? What are the first few steps to get started? [Tweet ""I'm just letting people know that it is a good time to get in on #chatbots now." @chatbotnation"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Redbooth [Project planning software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Evernote [Digital note taking] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? There have been times in our life where 'I wish we would have bought that house, I wish I would have invested in Netflix, I wish we would have started to email when it first came out'. I'm just letting people know that it is a good time to get in on chatbots now. Do not wait to be in the mainstream.

Today I'm joined by a man who following 10 years working for brand, agency and consultancy data-led positions is now building a marketing attribution platform, helping brands to truly understand how customers interact with their business - online and offline. Welcome to DMR, Russell McAthy. [You can find Russell over at Cubed.ai.] On this episode of Digital Marketing Radio we discuss marketing attribution, with topics including: I first heard of marketing attribution about 5 years ago - and it really seemed like something that would radicalise insight. But it doesn't really seem to have had a massive impact to-date. Is that fair or am I missing something? How would you define marketing attribution? How important is it? What are the challenges that have stopped its rapid rise in popularity? Should every business be building a bespoke model or are their off-the-shelf models that can be really effective? Dropping back to data in general, what are the fundamentals that most businesses should have in place to get the most out of their existing data that’s easily available? Is it reasonable to expect a general digital marketer to be analysing data or is this more of a specialist job? And what about the future? What are some data sources that most businesses aren’t using at the moment, but will need to be incorporating into their insight in the future? [Tweet ""Move away from top & bottom of funnel to middle of the funnel" @therustybear #MarketingFunnel"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Todoist [To-do lists] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Evernote [Digital note-taking] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? How do brands get into the attribution mindset? I wrote about the middle of the funnel. I genuinely think that if we move away from focusing on the bottom of the funnel and the top of the funnel - the 2 things that brands do. They do the bottom of the funnel to convert and the top of the funnel to drive brand awareness. With a psychological shift in the business to say 'who is not going to convert in the business today but will convert in the next month' - that's the middle of funnel. If businesses can start to understand that by using micro-conversions on their website, setting up their analytics better so they can understand what people are doing when they come to the website and don't convert - brands will be able to move their investment to those types of people. And because of the shape of the funnel there is a lot of people there. If you start to invest in that area there is going to be a massive increase in incremental value over a long period of time, but it is that change in the psychology of the organisation to say that they are willing to take a risk on those people that will convert in weeks to come.

Today I'm joined by a lady who was named in Marketing Magazine’s top 30 under 30 marketers for 2016. She’s a chair for the Discover Your Personal Brand conference and the VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Welcome to DMR, Fatima Zaidi. On this episode of Digital Marketing Radio we discuss hacking outbound sales at marketing agencies, with topics including: Many marketers switch off when they hear the word ‘sales’. Is that a bad thing to do? What does hacking outbound sales mean? How different is that to conventional sales? What are some of the effective sales strategies for marketing agencies at the moment? What makes you a success compared with other people trying to do the same thing? How do you measure your success? What do you think stops others from being successful at the moment? Tying it back to marketers and salespeople, what can they do to work more effectively together? [Tweet ""Don't just market other companies. Also focus on #marketing your own." @zaidiafatima @88_agency"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Nimble [CRM] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Hubspot [CRM / Marketing automation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? [If you're agency marketer] Don't just market other companies. Also focus on marketing your own. Whether that's through SEO, whether that's through paid media, ads, internal campaigns, events, partnerships. Find a way to personally brand yourself and your company. Always get on people's radars in creative ways.

Today I'm joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.] On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including: When you say the world of marketing is changing rapidly, do you mean marketing principles or just tactics and technologies? What aspect of marketing is changing the most rapidly and why? What kind of marketing traits do you tens to see between the most successful businesses nowadays? How should marketers and digital entrepreneurs keep up with the changes? How can you protect your business from being disrupted in this fast changing environment? When a business is trying to build a marketing team, what should they look for in new hires to help to future proof their abilities? Do you think that marketers need to be generalists or specialists? Is it still a good idea for a small business to try to appeal to a global audience nowadays or does being locally focused allow you to build a stronger buyer persona? [Tweet ""Comfort kills. Be the disruption you want to see in the world." @Mallikarjunan @hubspot"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Team communication] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Social sharing] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Comfort kills. Be the disruption you want to see in the world. If you were going to beat your company, how would you do it? If you were going to deliver more value for your customers, how would you do it? It's a hard, emotional business strategic decision to say that "I am going to kill my own model, or test against my own model". And frankly it required courage. But even though you've survived 100 years, you may not survive the next 10 if you don't stay focused on that.

Today I'm joined by a man who’s appeared on some of digital marketing industry's top publications, including: Marketing Insider, Duct Tape Marketing, Convince & Convert and Digital Marketing Radio! He’s an agency senior strategist and oversees the direction and execution of all his clients’ integrated digital marketing & data analytics initiatives. Welcome to DMR, Sam Ruchlewicz. [You can find Sam over at Warschawski.com.] On this episode of Digital Marketing Radio we discuss what being data-driven really means, with topics including: I hear the term “data-driven” a lot. And sometimes I think that it’s quicker and more effective to just follow your gut. Is that wrong? What does being data-driven mean to you? Does every marketer need to be data-driven or is this only relevant for certain marketers? You also talk about an “economic value model for digital marketing” - what does that mean and why should companies use that approach? You also talk about “increasing alignment” - what do you mean by that? What kind of mistakes do marketers make when they are trying to be data-driven? Does being data-driven not sometimes put an overemphasis on last click? What are your thoughts on attribution and measuring the impact of marketing activities that are much more difficult to measure? What changes in technology are likely to make the biggest difference in the world of data-driven marketing over the next couple of years? [Tweet ""Go through and analyse your data, understanding the paths to conversion" @SamRuchlewicz #DataDriven"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [Website visitor analytics] Tableau [[Data synthesis] Hootsuite [Social media management] Watson by IBM [AI platform for business] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? SEMrush [Organic search success management] Netra [Social analytics] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Start with your goals. Come up with the not only the final conversion that you want someone to do, but everything that proceeds it. Go through and analyse your data, understanding the paths to conversion, what the key markers are that are likely to indicate success and then assigning values to each of them. Because without that, none of these other great technologies work the way that you want them to. But if you understand your business model, and you understand the steps that lead to conversion, a world of possibilities are open to you - and you can really have a lot of success.

Today I'm joined by a marketing consultant who specialises in LinkedIn lead generation She’s a published author, international speaker and and entrepreneur... welcome to DMR, Jimena Cortes. [You can find Jimena over at JimenaCortes.com.] On this episode of Digital Marketing Radio we discuss LinkedIn lead generation, with topics including: Why for you is LinkedIn the place to be? When you’re advising clients on how to generate leads from LinkedIn, are we talking about any industry? Or does it just work best for certain types of businesses? And is this through advertising on LinkedIn? Or building personal connections on LinkedIn? What would be an example of a success story to demonstrate what you’re talking about? What are some of the mistakes that you see people making on LinkedIn? When you connect with someone on LinkedIn you can download their contact details - are you a fan of taking conversations off LinkedIn? A year ago Microsoft decided to buy LinkedIn. I haven’t seen any significant change since then. How do you think this might impact LinkedIn in the future? While you’re embracing LinkedIn, I don’t think that you’re on Twitter, is that right? When it comes to being social on the web do you advise people to stick to one or two networks? [Tweet ""Always be focused on growing your network, providing value to them." Jimena Cortes #LinkedIn"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Basecamp [Project management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Everwebinar [Automated webinar software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Think about the people that can take you from where you are to where you want to be. Figure out ways to get those people into your network. For me, the way I've done that has been LinkedIn. Maybe you want to join an association, but if you can find them on LinkedIn that's the easiest way to go. There's always somebody who can help you get to the next thing, so figure out what that is and always be focused on growing your network, providing value to them. But also having people in place that you can turn to today or maybe a few years down the line.

Today I'm joined by a man who helps clients with their challenges in advertising, software design, and business process management. He describes himself as a Technologist, Speaker, Sushi Connoisseur, and a Travel Hacker. Welcome to DMR, Scott Dubois. [You can find Scott over at Pidalia.] On this episode of Digital Marketing Radio we discuss how to use customer data in digital campaign planning, with topics including: How do you use customer data in digital campaign planning? What data do you use? Are you talking about on ads, or on landing pages, or on both? Do you use customer data in all your campaigns? What type of data do you use? Do you use data from third parties as well as a customer’s own data? Do you use customer data to decide on when to run a campaign? Do you amend campaigns after they’re launched or do you tend to stick with things once they’re published? Are you a fan of being reactive or proactive with your advertising? [Tweet ""Don't try to be all things to all people." says @ScottDubois from @pidalia"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Team communication] Bear [Note-taking app] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Something I learned very early-on is... don't try to be all things to all people. You're going to be a much better subject matter expert if you get very good at the space that you play in. It's not to say that you shy away from things, but just understanding your business, not trying to be all things to all people is a good takeaway that has served me well.

Today I'm joined by a man who’s leveraged his passions for tech, learning, and helping others to launch and grow a company that now employs more than 20 people, helping his customers grow thousands of different Amazon businesses. Welcome to DMR, Casey Gauss. [You can find Casey over at Viral-Launch.com.] On this episode of Digital Marketing Radio we discuss how to sell on Amazon, with topics including: Why is Amazon the platform that you chose to focus on? What kind of products sell really well on Amazon? What’s the difference between a successful Amazon seller and an unsuccessful one? What are the most important elements to think of before you launch your products? What about traffic driving? What are some of the most effective ways to drive high-converting traffic to an Amazon listing? Is it possible to build a list and maintain a relationship with your customers? What can digital marketers learn from selling on Amazon and apply to other platforms? [Tweet ""Be willing to delay gratification." @CaseyGauss #LifeTips"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Gmail, Google, YouTube [Google suite] Glip [Team messaging - competitor to Slack] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? CoSchedule [Marketing calendar] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be willing to delay gratification. So many of my friends from High School just went off and started working those jobs where they're making $15 or $15 per hour because it sounded very good instead of going the college route and doing something better for themselves. It hurts to see. Had they just delayed that gratification four more years, I think they would have been a lot happier and been able to contribute to society a lot more. The same is true in my business. There's definitely routes that we could take that would be more profitable  right now, but wouldn't have nearly the same long-term.

Today I'm joined by someone who for nearly 2 decades has helped lead cutting-edge sales and marketing strategies in the healthcare industry. She’s the senior VP and general manager of marketing and communications at Influence Health - welcome to DMR, Kyra Hagan. [Here's the whitepaper that Kyra mentioned during the discussion] On this episode of Digital Marketing Radio we discuss digital marketing in the healthcare industry, with topics including: Is digital marketing in the healthcare industry very different to digital marketing in other industries? What digital marketing strategies are you currently focusing on? What kinds of marketing challenges do you have particular to the healthcare industry? What does an effective marketing department look like in the healthcare industry? Why is healthcare behind at digital marketing? What do marketers in the healthcare industry need to do better in the future? Can the clever use of marketing technology actually help patients? One thing that you mentioned before the interview was the phrase “the age of healthcare consumerism” - what does that mean? [Tweet ""Focus on the quality of digital consumer experience you provide" @HIT_Mktg_Maven f/ @InfluenceHlth"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Marketing automation platform What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? On Demand [Account-based marketing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? The way that consumers make decisions about healthcare has changed in some pretty profound ways and it has changed permanently. It is undeniable. Organisations have got to have a plan. And that plan is going to require multiple stakeholders in an organisation to come together. It's bigger than marketing - you need your clinical team involved, you need your security team involved, you need IT support for some of these technologies, you need to evaluate and implement. Build a cross-functional team in health systems that's focused on one thing - and that's the quality of digital consumer experience you provide.

Today I'm joined by a man who has held senior online business roles for the past 20 years. He’s been a senior manager at Dell and Apple, a Director at Skype and a Vice President at Expedia. He’s currently Senior Vice President of Online Marketing for Farfetch - welcome to DMR, John Veichmanis. On this episode of Digital Marketing Radio we discuss testing and learning in e-commerce, with topics including: How would you define testing and learning in relation to e-commerce? Is it necessary for every e-commerce business to be testing and learning or does this only apply to larger businesses? What are some of the more important areas to be testing? How do you structure a test and learn effectively so that you can have confidence in the winning result? How do you define the difference between a winner and not quite a winner? If you do find a winner, does that mean that you should implement that change thought-out your business? How do you decide on what to test? Can you give me an example of a really well structured test? What would be an example of a bad test? Is there a danger that running experiments could be taking our time away from what may be seen as more productive work? Are there some things that just can’t be tested and we have to rely more on our gut instinct? [Tweet ""Data is our real currency" says @johnveichmanis from @farfetch #ModernMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? BlueKai from Oracle [Data management platform] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Optimizely [A/B testing tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Data is our real currency. Any marketer typically has a pound or dollar-based budget. I often think about how we get the best return for that spend. Ultimately I think that we should change that dialogue and look at the data assets that we have and make sure that we're getting the best return on those assets, and we're using them effectively. Both in terms of measurement, but also enhancing that user experience and that to me is the real focus. The brief to my team in terms of what are we doing to make sure that we really enhance and get to that one-to-one level - not only in email, across any communication actually. I think that it's a long, winding road ahead. We'll make many mistakes, we'll learn many things form testing hopefully - but that is the most important and interesting space I think.

Today I'm joined by a man who is the CEO of  a search marketing agency focused on growing marketing qualified leads for B2B companies. Welcome to DMR, Garrett Mehrguth. [You can find Garrett over at DirectiveConsulting.com.] On this episode of Digital Marketing Radio we discuss how to improve email response rate, with topics including: Are most companies doing email outreach wrong? Why is reply rate so important? What are the ways that businesses can improve reply rate? What are the biggest things that you’ve learned by testing? How do you recommend building an email list of prospects? Should B2B businesses use a VA to help with their email campaigns? Do you think that email is likely to change much over the coming few years? Should businesses be concerned about SPAM legislation? What software and systems do you recommend? [Tweet ""People judge the quality of your ****** the quality of your brand." @gmehrguth f/ @DirectiveAgency"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Team communication] SEMRush [Search marketing software] Screaming Frog [Website SEO crawler] Buzzstream [Research and manage influencers] What software don't you use, but you've heard good things about, and you've intended to try at soe point in the near future? Engagio [Account based automation and sales] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Start thinking about market share when you do search marketing. What that means is there are 4 paid ads above the fold. What that means is that you're often below the fold if you're just doing SEO. If you think about it this way... there's 100% market share opportunity. Paid search on average has a 3% to 5% click-through rate. The number 1 spot might have an 18% click-through rate for SEO. Let's assume that you have the number 1 spot for SEO and the number 1 spot for paid search. You're still only capturing 20% to 25% of the market. What I highly recommend to everyone out there is to identify your most profitable keywords at the lowest part of your buying funnel and then take market share by seeing what other sites are ranking for those keywords and figure out how to take advantage of the full 100% of the marketplace.

I'm joined by a man who bought his first paid traffic back in the year 1999. Since then he has worked with over 1000 companies around the world and spent in excess of $200 million on traffic. Welcome to DMR, Jim Banks. [You can find Jim over at SpadesMedia.com.] On this episode of Digital Marketing Radio we discuss how pay-per-click advertising has changed over the years, with topics including: Is there anything that your 1999 self would recognise about Pay-Per-Click Advertising today? Have there been gradual changes since then, or can you pinpoint particular key events since then that have radically changed the way that paid advertising is done? What are the most common paid advertising mistakes that you see businesses making today?z For Pay-Per-Click Advertising today, if you could choose one platform other that Google to advertise on, what would it be? Are there any other platforms where the cost is quite low for the opportunity today? You travel a lot speaking at conferences. Why do you do that and what do you get out of it? [Tweet ""No one paid channel works in isolation." @jimbanks #OnlineAdvertising"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hubspot [Marketing automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Xero [Accounting software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? No one paid channel works in isolation. You can't just do Facebook on its own. You can't do AdWords on its own. You can't do Bing on its own. You need to join the dots between them because people move around. We use a lot of remarketing, and people will start a journey on Facebook, then go to Google, then back to Facebook, then onto Bing and so on. we just need to make sure that we're always there.

Today I'm joined by a man who just wasn’t satisfied with the way that agencies and B2B brands were doing video... so he founded his own company, specialising in custom videos that help clients capture attention, motivate action, and drive more sales. Welcome to DMR, Eric Hinson. [You can find Eric over at Explainify.com.] [Note: As per Eric's kind offer, listeners can get 2 free chapters of Eric's book here.] On this episode of Digital Marketing Radio we discuss how to use video to share your company's story, with topics including: Should every company be using video? Why should a company use video to tell its own story? Is it essential for every business to tell its own story on its website? What are the some of the key elements to producing a successful video? How do you measure the value of a video? How do you use video as part of a funnel strategy to drive more leads and sales? Do you think companies should be producing their own videos in-house? If a business did wish to produce their own videos, how should they typically get started with the project? [Tweet ""Entrepreneurship is a game of inches and not yards" @erichinson f/ @explainify #entrepreneurship"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Adobe Suite [Creative software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Drip [Marketing automation software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? It's about showing up for work, executing every day. I think of work as a game of inches, not yards. I'm pretty tired of these entrepreneurs - you see them retargeting us all the time on Facebook - hustle, hustle, hustle. Work hard. Chase this ego. That's just not what I'm about. I don't want to listen to those guys. I think that if you execute everyday. If you show up, remembering that entrepreneurship is a game of inches and not yards, you're setting your mind up for a better shot.

Today I'm joined by a man who’s returned to the company he co-founded, to lead it into a future based around creative collaboration. He’s the Chief Executive Officer at Hightail. Welcome to DMR, Ranjith Kumaran. On this episode of Digital Marketing Radio we discuss how to foster creativity, with topics including: Do you think that creatives tend to be protective of their creativity? Is it possible to develop creativity, or it it more of a natural instinct? What is the most common path to becoming a professional creative nowadays - is it still a good ideal to get a university qualification? What are the some of the most important skills to learn as a creative in 2017? Is it possible to be a great creative and highly technical at the same time? If you’re managing a group of creatives, how do you provide feedback and foster greater creativity? Given the plethora of content marketing, how do creatives come up with something unique today? How do you encourage a creative team to be more collaborative? [Tweet ""Your #ContentPipeline is a strategic asset" says @ranjithkumaran from @HightailHQ"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Balsamiq [Mock-up new concepts] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Intercom [Communicate with your customers from your website] Crazy Egg's new website recording solution [Live visitor analysis] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Your content pipeline is a strategic asset. Start thinking about the content you create as vital to your marketing success. Get better at that. The best teams right now are looking to solve this with better tools and processes.

Today I'm joined by someone who creates educational content and digital products that help people develop and grow rewarding, profitable online businesses. He’s the VP of Marketing for Rainmaker Digital. Welcome to DMR, Jerod Morris. On this episode of Digital Marketing Radio we discuss how to engage and retain your audience, with topics including: If you produce outstanding content on a regular basis, is that not enough by itself to engage and retain an audience? What do you mean by engaging your audience - is it important to interact with your audience? What are some of the more effective ways to interact with your audience at the moment? What kind of content is particularly effective for you at the moment? How has your content changed over the past year and how are you intending for it to change over the coming year? What kind of mistakes are you seeing other business make with their content at the moment? What about retaining your audience - what are some of the ways that you’re doing that? Is it paramount to ask your audience to opt-in to an email list? [Tweet ""Do whatever you can to balance your pride and your humility." @JerodMorris from @RainmakerHQ"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? GarageBand [Audio editing for Mac] Auphonic [Automatic post production editing] Rainmaker Platform [Digital marketing & sales platform] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? vMix [Live video editing and broadcasting] BeLive [Live interviews to Facebook] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Do whatever you can to balance your pride and your humility, which I think is the most important skill set you can have in building an audience. I think that you always have to have pride in your message, and enough pride in that you believe in what you're saying and that you're going to get it out there - even when you're a little bit afraid and when someone tells you that you're wrong or it's stupid. That pride in what you have to say is going to keep you moving forward. But at the same time, if that runs rampant, and all you're worried about is what you have to say in your message, you're forgetting about the humility you need in order to step into your audience's shoes and realise that your message is only as effective, only as valuable as the impact that it has on them.

Today I'm joined by someone who over the past year has grown a 4-man video marketing agency form part-time to full-time and beyond. He's based out of SouthEast Massachusetts - welcome to DMR, Matt Johnson (@mobiusms on Twitter). [You can find Matt over at MobiusMediaSolutions.com.] On this episode of Digital Marketing Radio we discuss video advertising on Facebook, with topics including: Why video marketing? Why Facebook rather than YouTube for video marketing? What type of video is working best at the moment? How many videos do you produce for each advertising campaign? Would you have a typical funnel for a client? What typically might you have on a 'thank-you' page? Should you include text and subtitles on every video that you produce? How do you drill down to target a very specific Facebook audience? What is the minimum level of budget that you should be looking at for advertising on Facebook? [Tweet ""You can't trump execution and consistency." @mobiusms #Entrepreneurship"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Final Cut Pro [Video editing software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Click Funnels [Customer funnels] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Execution. For me, I don't consider myself to be an entrepreneur. I'm an individual who never thought that I'd be in the place that I'm at right now. And I'm blessed to be surrounded by 3 other guys that do have the entrepreneurial spirit. For me, what I've really realised is that the difference between people whoa re successful, and people that aren't (successful) comes down quite simply to execution, and that's it. That's what it really came down to for me. You can't trump execution and consistency.

Welcome to the third in a 3-part series of Digital Marketing Radio episodes, recorded live at the Search London Meetup – a special episode sequence, helping to celebrate reaching the milestone of 200 episodes of Digital Marketing Radio. In this, episode 201, we hear the talk given by Pete Campbell from Kaizen - 'Why Brands Need to Focus on Site Speed in a Mobile-First World'. In this episode Pete talks about things like: New developments in speed technology What a slow site costs you Results from a big site speed study, looking at the top 700 e-commerce sites in the UK And most importantly – how to make your site a whole lot faster Let me know your thoughts on this episode format! Do you want to hear more, do you want to hear less of this type of episode? Tweet me @DavidBain to tell me your views. Next episode we’re going to be back to the regular format with the return of the ‘this or that round’ and all that jazz. :)

Welcome to the second of a 3-part series of Digital Marketing Radio episodes recorded live at the Search London Meetup – a special episode sequence helping to celebrate the "double ton" of DMR episodes. In this, episode 200, we hear the talk given by Nichola Stott from theMediaFlow on HREFLANG for International SEO. View the slides from the presentation below. In this episode, Nichola talks about: how to set up HREFLANG, the most common errors in setting up HREFLANG what HREFLANG isn’t for, the pros and cons of implementing HREFLANG in the head section versus an XML sitemap... and much more! This is really important information if you’re trying to target multiple countries online. Enjoy! (Next episode we’re going to be hearing from Pete Campbell from Kaizen, sharing his thoughts on “Why Brands Need to Focus on Site Speed in a Mobile-First World.”)

Over episodes 199 to 201, I wanted to do something a little different to help celebrate the 200th episode of Digital Marketing Radio – before we return to the regular format in episode 202. What I did a couple of weeks ago was go along to a local meetup called Search London where I recorded 2 great talks on SEO – and also chatted to the host of the meetup – Jo Turnbull. In episode 200 of DMR, Nichola Stott from TheMediaFlow will share “HREFLANG for International SEO: Lessons from 3,000 Implementations” And in Episode 201, Pete Campbell from Kaizen will be sharing “Why Brands Need to Focus on Site Speed in a Mobile-First World.” But first of all, in this, Episode 199, I wanted to chat with Jo Turnbull, the host of the meetup, search London. I chatted with Jo about whether or not she ever struggled with the consistency of putting on Meetup events, why she uses both Eventbrite and meetup, the pitfalls of putting on a meetup, what she does to promote the event, how Search London has personally helped her - and her future vision of Search London. I started off by saying to Jo that her meetup had been around for quite a while, and asking her a little bit about the history behind it...

Episode 198 of Digital Marketing Radio features 'Final Thoughts', chapter 17 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); So many great ideas. So little time. The challenge with reading a book like this is that it only provides you with a starting point. You’re the one who has to decide on the final direction. You’re the one who has to choose what you do, and what you don’t do. That’s the tough part. But now you need to decide. Did you know that the word ‘decide’ literally means ‘to cut off from’? What you have just read is specific ideas for your marketing activities for 2017 from some of the world’s leading digital marketing authorities. As Rand Fishkin [a previous Digital Marketing Radio guest – check out DigitalMarketingRadio.com/rand-fishkin] said in his September 2013 blog post on Moz.com, a T-shaped marketer is the kind of marketer that you should consider trying to be. And that still seems to make sense in 2017. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 197 of Digital Marketing Radio features 'Focus', chapter 16 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); You’ve come through 15 different chapters so far – the majority of them jam-packed with actionable digital marketing tips. But how do you ensure that you follow-through and get things done? Should you try to implement as many of these digital marketing opportunities as possible? 102) Be unique in what you do, and focus on doing one thing really well – Jeff Sauer For Jeff Sauer from Jeffalytics.com you should just focus on doing one thing really well. Jeff says: “My advice is to be unique, because there are a lot of things that are going on. There's a lot of things you could do. Be unique in what you do. “You don't have to choose every single one of the topics you've learned in this book. In fact you should probably just choose one or two of them, or a few of them, and do them very well. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 196 of Digital Marketing Radio features 'Think Outside The Box', chapter 15 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Even though it may seem that there aren’t enough hours in the day to test all the digital marketing activities that you currently know about doesn’t mean that you should place your hands over your ears and refuse to hear about new possibilities. The opportunities that are open to you have changed so much over the last couple of years, and you can be sure that change will continue to occur at a rapid pace. 97) Expand and diversify – Aleyda Solis Someone who isn’t afraid of change is Aleyda Solis, International SEO Consultant and founder of Orainti. Aleyda says: “My tip is about expanding and diversifying your current online marketing actions to include new platforms every year, leaving a certain budget to do so. “Sometimes testing something that is just starting, or you have seen has worked well in other industries or international markets is something that you should be doing in order to assess new opportunities. Even if it doesn't work in conjunction with your established goals, it can help you to better understand your audience behaviour. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 195 of Digital Marketing Radio features 'Insight', chapter 14 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); We hear the phrase ‘test and learn’ all the time, but how do we actually implement this and keep on incrementally improving what we do over time? And with so much data available to you and your business, where do you possibly start? 89) Audience insights – Ben Oliver Ben Oliver from ID Collective says you should begin your insight journey by taking the time to understand your audience. Ben says: “My biggest digital marketing tip would be spending some time on audience insights. “We spend so much time on the creation and reporting of content, we often overlook the audience we are supposed to be serving in the first place. “Given how dynamic the industry is, and how quickly audience needs can evolve, it’s vital to be conducting audience research every 6-12 months. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 194 of Digital Marketing Radio features 'Real People Skills', chapter 13 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); In chapter 9 we already discussed the necessity to add some humanity to the content that you’re producing. Here in chapter 13, we’re going even further and encouraging you to work on those real people skills – even though you probably spend the majority of your time behind a computer! 85) Talk to your customers directly – Robert Brady Robert Brady from RighteousMarketing.com has a background in PPC data analysis. Even so, he’s started to focus on who his customers are and getting to know them better. Robert says: “I think with as much power as we have in the digital world - analytics, link building, PPC, social media, video etc., it’s easy to get lost from the fact that our customers and readers are real people. “My strategy is to get back to your roots and focus on who your customers are and what drives them from an emotional perspective. “The one actionable step that I think everyone should take this year is to get in touch with your customers directly. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 193 of Digital Marketing Radio features 'Video & Live Streaming', chapter 12 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Since early 2015, live instant video broadcasting has grown exponentially. Services like Meerkat, Periscope and more recently Facebook Live have enabled anyone with a smartphone to broadcast live whatever they’re doing, wherever they happen to be. But just because it’s easier to broadcast and publish video, should every business be involved? And if you are going to participate, what are the best ways to get involved? And what are the pitfalls? 75) Emotional intelligence & video – Saija Mahon Saija Mahon, Founder/CEO at Mahon Digital believes that it’s very important to know how your emotional intelligence fits into your overall digital marketing strategy as well as your video strategy. Saija says: It’s really important that as brands, or for the clients we have, that the stories we are trying to promote comes across in a meaningful way. “Within digital marketing it’s often all about data, big data and crunching numbers plus Excel sheets and working with tools. “But sometimes we forget that behind all of those numbers, there are people who want to buy from our clients or from us. We therefore need to remember their emotions as well. “The way to do that is focusing on video, which is a great opportunity for all advertisers and [agencies] as well. “A YouTube channel is a great way to improve personal branding for free. And really get that personal message or brand message going, and start to develop your story, getting that story across to people. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 192 of Digital Marketing Radio features 'Social Media & PR', chapter 11 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); The web used to be a place where you published, and others consumed. There wasn’t any direct interaction between publishers and consumers. Now that’s turned 180 degrees. Customers expect interaction now. And if they don’t get it, it’s likely that they’ll go somewhere else. Chapter 11 looks at how you and your business can take full advantage of social media and PR in 2017. 69) Focus on your core audience – David Shaw For David Shaw from DavidMarkShaw.com, it’s not about the numbers, it’s about focusing on your core audience. David says: “I want (particularly) small businesses to understand they should stop spending a lot of time on social media building what I call a manufactured audience – where they’ve been getting all of these follows and likes just for the sake of it. “Lots of social media gurus have told them that you’ve got to build this big audience; and they’re not actually focused on people who are interested in their business and their content. “When they look at their metrics it shows that their social media sucks, as the majority of it is just not being seen. “We’ve seen the algorithms coming together over the last year or two and what [social media networks] are really doing now is straining out a lot of the content. That content’s not getting consumed. It’s not getting the likes or shares that it requires. “I want people to understand… they’ve got this manufactured audience. They really need to clear it out and start focusing on smaller audiences that are genuinely interested in your content. “It might mean a cleansing of your social media – focus on quality followers who are actually interested in what your business is trying to provide in terms of value.” Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 191 of Digital Marketing Radio features 'After Hitting Publish', chapter 10 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); So far we’re heard a lot about defining your content marketing strategy, what type of content to produce, what to include in that content – and the tone of that content. But we haven’t thought much about how we’re going to ensure that the content is seen by as much of your target audience as possible. 65) Focus on the distribution side of content marketing – Mark Asquith For Mark Asquith, Founder at Excellence Expected and kind writer of the foreword of this very book, it’s a concern that too many people focus on the production of the content rather than the distribution of it. Mark says: “Everyone talks about content marketing, but clients generally only do the content bit – we need to get them to focus on the marketing bit. You need a strategy or marketing plan for each piece of content. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 190 of Digital Marketing Radio features 'Think Human', chapter 9 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Carrying on from Emeric Ernoult’s final point in the last chapter, this chapter emphasises the increasingly important human element of digital marketing in 2017. 58) Keep the customer at the centre of your business – Steve Linney For Steve Linney, Founder of eMRKTNG, a marketer should start at the customer and work backwards. Steve says: “For me, it’s concentrating on the customer being at the centre of your products and the centre of your business. You should start at the customer and work your way backwards. “It’s easy to get caught up on why you think your product is fantastic or your business is fantastic, but you can forget to concentrate on the benefits to the customer. “You need to create amazing customer experiences. And this doesn’t necessarily need to be anything major, or over-the-top, or have a big budget. “It just means customer experience, customer care and customer respect running through your entire organisation. And with that, it’s personalisation, but personalisation in that people understand the individuals behind the brands. “Because in this day and age, people buy the person as much as the brand. And simple things such as a thank you email from your CEO when a purchase is made can make a big difference. It’s just small subtle changes. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 189 of Digital Marketing Radio features 'What to Publish', chapter 8 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); But of course, how to publish and when to publish isn’t much use unless you know exactly what to publish, how to structure that content and what precisely to include in that content. 49) Pay attention to what people want, not what we think they want – Janet Fouts Janet Fouts from JanetFouts.com advises to pay attention to what our prospects want, not what we think they want. When asked to summarise her digital marketing tip for 2017 Janet says: “Paying more attention to what people really want instead of pushing out what we think they want. “If we take a mindful approach to our audience, and really look at what it is they’re looking for, and figure out how we can get there. “We use things like Google Trends to find out what they’re looking for, listen to conversations out there, and talk with people instead of talking to them. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 188 of Digital Marketing Radio features 'Content Marketing Strategy', chapter 7 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Delivering business solely though paid marketing activities doesn’t take advantage of all the free traffic generation opportunities. Content marketing is a way to build you and your business’s status as a leading authority in your industry. It encourages people to interact with, and share your thought leadership. It also builds brand recognition. The more that people interact with the content you produce, the more likely that they’ll remember you and what you do when they’re considering making a purchase decision in the future. 39) Invest more in content than you currently are: satisfy Google – Eric Enge Someone completely sold on the necessity to invest more in content is Eric Enge, Founder and CEO of Stone Temple Consulting. Eric says: “My top tip is to invest in more content then you currently are. I think that this is a good tip for almost everybody. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 187 of Digital Marketing Radio features 'Hypertargeting & Advertising', chapter 6 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Many businesses have no need or desire to target international business. In fact, most businesses are local in nature. It’s therefore very important that these sorts of businesses are highly efficient when it comes to reaching out to prospects. This chapter is dedicated to being as laser-targeted as possible when it comes to attracting the optimum audience, whether it’s organic or paid. 32) Take personalisation to the next level – Joe Apfelbaum For Joe Apfelbaum from Ajax Union a big part of being hyper-targeted is being highly personalised. Joe says: “Marketing is always changing, what worked yesterday will not work today. What works today might not work tomorrow. “One of the most annoying things about marketing is the lack of personalisation. When you get an email that is clearly not intended for you, it’s a waste of time, money and resources. “2017 is he year that we take personalisation to the next level. With the new data that we have on consumers and technology that lets us identify prospects – and only market to the relevant personas – we will be able to get people the value they deserve and have our marketing dollars spent more efficiently. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 186 of Digital Marketing Radio features 'Email & Automation', chapter 5 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); As Alita touched on in the previous chapter, alongside understanding precisely who your customers are, you need to try to deliver as personalised an experience as possible to each and every person that interacts with your brand. But just because you wish to deliver a personalised experience, doesn’t mean that you can’t automate many of your marketing activities. 26) Use IFTTT & Zapier – Andrew McCauley For Andrew McCauley from AutopilotYourBusiness.com, automation is key for him in 2017. Andrew says: “With the introduction of all these tools like IFTTT and Zapier, it’s really becoming an amazing playing field – you can automate a lot of the tasks that you do manually now. “A lot of the tasks you’ve always wanted to do are probably available now through some of those apps. If you’re not automating some of the tasks that you do on a regular basis, I think it’s a really good time to do that now. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 185 of Digital Marketing Radio features 'Customer Journeys', chapter 4 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Now it’s time to move on from making your website perform as effectively as possible from a technical perspective, to really starting to understand your target clientele and how they interact with your ‘funnel’. 18) Focus on the buyer's journey – Olga Andrienko For Olga Andrienko, Head of Social at SEMRush, it’s all about defining precisely who your ideal client is. Olga says: “My top tip would be to think through the buyer’s journey more. I see that some companies really pay attention to it. Some don’t. “It’s the consumer that now really defines the way we communicate with them, and also how we reach out to them. “The time for viral campaigns is over. Now’s the time for personalised campaigns. And that’s why we’re into split-testing. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 184 of Digital Marketing Radio features 'Technical SEO', chapter 3 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); This is the second of the two chapters that deal with the more technical aspects of digital marketing in 2017. Get through this one and you’re over the hump! An essential part of technical SEO ensures that your website includes markup code that helps search engines to understand your content better. 10) Featured snippets – AJ Ghergich It’s possible to encourage Google to include some of your content in their search results – featured snippets. This is something that AJ Ghergich, SEO & Content Marketing Expert at Ghergich.com is currently incorporating into his client services. AJ says: “We’re focusing our clients on earning featured snippets – mainly because it’s a new part of an effective content marketing strategy. “We’ve recently done a study with SEMRush (I have it pinned on my twitter handle @SEO) with a lot of useful takeaways for feature snippets. You can go in there and see exactly how you should format your content to fit each specific snippet that you’re going after.” Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 183 of Digital Marketing Radio features 'Design & Structure', chapter 2 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Some readers of Digital Marketing in 2017 will be quite technical in their understanding of areas such as SEO, coding and website design. Others may be more creative and have less of a ‘technical brain’. Whatever your degree of familiarity may be with coding and the like, the fact of the matter is that great digital performance – in part – relies on a heathy site structure. And the next couple of chapters focus on helping you to achieve that. So if you don’t have too many scientific bones in your body, bear with me. But also try to stick with it, in the knowledge that a lot of digital marketers view these areas as being essential to success in 2017 and beyond. Don’t ignore something just because it doesn’t capture your imagination as much. 4) Use eye tracking and split-testing before the build stage – Joshua Strawczynski Joshua Strawczynski from J Marketing emphasises the importance of thinking about optimising conversion rates before a site design is finalised. Josh says: “We're really focusing on advertising effectiveness – and we're doing this having invested heavily in eye tracking software. “Whether it is landing pages, banner design or even the effectiveness of content, we are running it through eye tracking, which has traditionally been very expensive. We've been able to make that and A/B testing very affordable. “Before it ever goes to the build stage, [your user experience] has to be absolutely bang on.” Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

In this, episode 182 of Digital Marketing Radio, I share 'Get Started', chapter 1 with you from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); So many digital marketing possibilities. Where to begin? The temptation is often to start afresh. To light the touchpaper on a fresh project, marking the start of a new year. But that’s not what Tim Matthews, author of ‘The Professional Marketer’ is doing. 1) Integration is key – Tim Matthews Tim says: “The biggest challenge I see in 2017 and beyond is integration. And what I mean by that is we have so many new marketing technologies, and there’s so much bad data still in the system. “For 2017, my goal is to clean up my act. Clean up my data, and understand where my leads are coming from, and where my influence is coming from.” Lesson one – it’s likely that gold will be found in your existing analytics… but only if you have good data. Clean up your own data and vow to maintain good data from now on. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

In this, episode 181 of Digital Marketing Radio, I share with you the 'Background' chapter from the book, 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Ten years ago, in early 2007, I presented my first digital marketing seminar. I called it the ‘13 Pillars of Internet Marketing’. In fact, you can still view it on YouTube. Back then, digital marketing – or ‘internet marketing’ as it was more commonly called, was small enough to be a single topic. I never heard of anyone specialising in just a section of digital marketing. That seemed too niche back then. The ‘13 Pillars of Internet Marketing’ morphed into the ‘26-Week Digital Marketing Plan’ and it was that that I honed and delivered as an in-person seminar across the UK over the next couple of years. Over the years after that, I continued to update my 26-Week Digital Marketing Plan – up until 2014. The online version that I poured my heart and soul into in early 2014 includes more than 26 hours of video training. Just me, sharing as much as I could over 26 hours of video. I knew as I was finishing up that version of the 26-Week Plan that it wouldn’t be sane for me to try to do it again, at least just by myself without any help. So I took a little break while I decided what I wanted to do next. By the summer of 2014 I knew what I should do. I’d always loved podcasting – I’d dabbled in it since 2006. “That’s what I’ll do” I thought to myself. I’ll start a podcast that interviews all the top digital marketers on their specific area of expertise. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Here's a special message that I recorded today as a thank you and a quick overview of what to expect over the coming couple of months here at Digital Marketing Radio.

Today I'm joined by someone who is a part technical product manager and part marketing visionary. He is is a principal product manager leading Adobe Marketing Cloud’s Device Co-op and People Core Services teams. Welcome to DMR, Asa Whillock. [You can find Asa contributing to Adobe’s digital marketing blog] On this episode of Digital Marketing Radio we discuss how to implement a people-based marketing approach, with topics including: How do you define people-based marketing? How do you implement a people-based marketing approach? What are the benefits of people-based marketing? What would be an example of people-based marketing in action? In relation to this, what consumer privacy issues should today’s businesses be aware of? How does people-based marketing differ from the marketing approach that many companies are taking today? Today we’re seeing a mobile-first reality for many businesses. Is it difficult to apply a people-based approach to mobile? Something else we’re seeing today is the proliferation of big data. How does a people-based approach sit with that? [Tweet ""People are the ones who purchase products, not devices." @awhillock #PeopleBasedMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? PowerPoint [Presentation deck software] Adobe Connect [Web conferencing software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Evernote [Digital notetaking] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Invest in people-based marketing. It works. No matter if you're a measurement professional, if you're a data management professional, if you're in advertising. Every facet of digital marketing benefits from the perception of 'who are the people behind this device'. Because people are the ones who purchase products, not devices. That's it!

Today I'm joined by someone who loves to spend time building personal brands. He’s a social selling and lead generation expert from the Creation Agency... welcome to DMR, Ollie Whitfield. On this episode of Digital Marketing Radio we discuss generating leads on social media, with topics including: How is social selling different from selling on your own website? Should every business be selling on social media? What’s the wrong way to sell on social media? What about lead generation? What makes a great lead generation campaign on social media? What kind of costs are involved? How have social lead generation techniques changed over the past year? How do you integrate content marketing into the mix to improve your conversion rates? What social media networks do you focus on and why? What might the expanding opportunities in 2017? [Tweet ""Knowledge is power." @OllieWhitfield_"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Everything on my iPhone [Apps such as Instagram, Twitter, Hootsuite, Feedly] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Onalytica [Influencer marketing tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Knowledge is power. For me, I've just turned 20. What gives me the right to talk about social selling? It's only the things I've had to learn and find out from other people. In the same train of thought, what's to stop anyone else learning about anything that they want. If you're watching this or your're listening, you've got the Internet. Use it. There's a ridiculous amount of things on it. You could never hope to consume it all. My only hope is to at least try.

Today I'm joined by someone who’s an influential entrepreneur, a self-taught digital marketing specialist, someone renowned for his success in winning BBC’s The Apprentice 2014. He’s the founder of one of the UK’s fastest growing digital marketing agencies, Climb Online, welcome to DMR, Mark Wright. On this episode of Digital Marketing Radio we discuss whether there are any businesses that DON'T need digital marketing with topics including: Do you talk to any businesses in the line of your work that don’t even have a website? What percentage of businesses that you talk to would you say aren’t spending any money on digital marketing atall? Do you think that there are certain businesses that can still achieve significant success without having any digital presence? Is that always going to be the case in the future? What’s more important - brand awareness, or generic keyword traffic? Is a website always the first thing to get - or is more relevant sometimes nowadays to be ‘social first’? What kind of digital marketing activities are you using to promote your own agency? What kind of trends are you seeing at the moment with the services that your clients are asking you to provide? What are your projections on how this might change in the future? [Tweet ""If you want to earn more, you've got to learn more." @Mark_E_Wright"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? DoubleClick [Paid media management] PPC Samurai [AdWords automation] Majestic [SEO link research] Screaming Frog [Website crawler] SEMRush [Competotor research] Moz [SEO software and training] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Team communication] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you want to earn more, you've got to learn more. When I got the most successful in this sector, and when I've been the most successful in business, it's when I've educated myself as much as possible. You need to figure out ways to market your business, ways to run your business more effectively, but also you need to go on and implement that and take risks. People who learn the most, read the most and take the biggest risks are the most successful. And I think that there's no other way around it. Figure out who the experts are in your industry, listen to what they've got to say, make a strategy for your business and your marketing and go out and do it. Don't be afraid to take risks and don't be afraid to spend money. And your business and your strategy will be successful.

Today I'm joined by someone who’s worked as a digital marketing expert, both in-house and agency-side for a number of different companies. And when he’s not working in his regular job, you might be able to find him being a casual tour guide based in Melbourne, Australia. Welcome to DMR, the Head of Digital at ‘ID Collective’, Ben Oliver. On this episode of Digital Marketing Radio we discuss whether it is possible to be a great digital marketing generalist with topics including: We’re talking about whether it’s possible to be a great digital marketing generalist today - or whether you need to specialise - what are your thoughts on that? You say that social media marketing and content strategy are your areas of strengths - should every digital marketing generalist have one or two specific areas of focus? How did you decide on what areas to focus on? Talking about your areas of focus - social media marketing and content strategy - what’s working for you at the moment and why? How do you start to plan a content strategy and social media campaign? Apart from listening to Digital Marketing Radio :) how do you stay on all the latest trends and how do you know if you are following the right advice? What would you advise to a digital marketer getting started today? What things should they focus on? And what are your thought on how digital marketing teams will be structured in the future? [Tweet ""Set yourself the #goal of doing one additional #TrainingCourse per year." @BenOliverAus"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Microsoft Excel [Spreadsheets & data analysis] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Mavrck [Identify & activate micro-influencers] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Keep learning. Set yourself the goal of doing one additional training course per year. And try and do it in something that you're not familiar with. Try and do something that is just a bit outside your 'wheelhouse'. Not to say that you'll need to become an expert in it. But at least you'll be able to speak the language of those particular experts. Dedicate an hour in your day where you can sit down - and dedicate that to growing your mind on what's happening.

Today I'm joined by an experienced trainer and conference speaker who specialises in providing Google Analytics consultancy and services. Welcome to DMR, Dara Fitzgerald. [You can find Dara over at MeasureLab.co.uk.] On this episode of Digital Marketing Radio we discuss "How effectively are you using Google Analytics?", with topics including: Is Google Analytics the right analytics software for the majority of businesses? How many businesses don’t even have their GA scripts installed correctly? Is it always best to use Google Tag Manager to install the script? What other things need to be done in the set-up process to take full advantage of all the reports that Google Analytics can offer? Is it / why is it important to set up Search Console data sharing? If you haven’t got a lot of time, what are some of the reports that you need to be aware of? Is it important to set up email reports? If so, what should be included in that? The first thing that you see in the menu is Intelligence Events - how does that differ to Goals? Something else I see in the Audience section is ‘Cohort Analysis’ - what’s that about? What useful features do people tend not to use? [Tweet ""Don't just rely on the out-of-the-box solution for #GoogleAnalytics." @darafitzgerald"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Internal team chat] MyMeasureLab [Internal tool] GoSquared [Live chat for business] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Audience Centre 360 & Attribution 360 [Google Analytics 360 Suite] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? A lot of businesses aren't using the full functionality in the very powerful free version of Google Analytics. Push Google Analytics harder for your business. Don't just rely on the out-of-the-box solution. Make sure that you're fully aware of all of the features that are available. Pick the ones that are most relevant to your business. And make sure that you've got them implemented correctly. And that you're actually using the data effectively as well. There's no point in adding extra data if you can't use it. Focus in on whatever reports are right for your business, then make sure that you have somebody or some people who can effectively use that data and actually drive improvement - because that's what it's all about.

Today I'm joined by a man who envisions a world where every business tests their ideas. He formed his own conversion optimization agency ‘Dayley Conversion’ - in 2014, which later became part of ‘Disruptive Advertising’. Welcome to DMR, Chris Dayley. On this episode of Digital Marketing Radio we discuss split-testing, with topics including: Should every business be split-testing the performance of their web pages? From the businesses that you talk to, what percentage would you say are carrying out split tests on a regular basis? What’s wrong with just launching a new version of a page and comparing the results with previous conversion rates? What if you’re a busy marketer with little dev resource. Should you still be doing split testing? What kind of tests are really good to get started with? What would you say to someone who said to you that they’ve tried split testing before, and they didn’t notice any difference? What changes that you’ve made in the past have resulted in big improvements? Is it possible to make mistakes with split testing and actually make your conversion rate worse - if so, what kind of mistakes have you seen? [Tweet ""Do #ABtesting on your site. If you've tried it in the past, try it again." @Chrisdayley"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hotjar [Webiste visitor testing] Optimizely [Webiste visitor testing] Visual Website Optimizer [Webiste visitor testing] Adobe Target [Webiste visitor testing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Adobe Recommendations [Tweak automated product recommendations] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Do A/B testing on your site. If you've tried it in the past, try it again. Think bigger. Think more dramatic. And if you need to, get some outside help to get additional ideas. But if you're not testing on your website, then you are missing half of the digital marketing pie. You're just sending traffic to a site that you assume is working.

Today I'm joined by a man who failed at business through most of his career running a digital marketing agency and nearly went out of business in 2012. But now he's a TEDx speaker, has written over 200 articles for publications like TechCrunch, Forbes, Mashable, Time, and Inc, his agency has grown to 25 staff, and he's the author of the new book Chief Marketing Officers at Work. Welcome to DMR, Josh Steimle. [You can find Josh at JoshSteimle.com] https://www.youtube.com/watch?v=3rLyTAzQOpM On this episode of Digital Marketing Radio we discuss growing a digital marketing agency from China with topics including: How did you turn it all around? Why China? And are all your staff based in China? How has your business benefited from moving to China? And what have you found most difficult about doing business in China? Where are most of your clients based? So from your perspective, what does it take to run a successful digital marketing agency today? What makes a successful client/agency relationship? What’s been your biggest learning experience in growing your agency? How do you grow an agency quickly? What prevents growth? If you were to advise someone who was thinking of starting their own agency, what are the essentials to get right to begin with? [Tweet ""Empathy trumps just about anything else you can do when it comes to marketing." @joshsteimle"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Docs [Online document creation and sharing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? HipChat [Team group chat] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? It's empathy I think. I recently had the opportunity to interview 30 CMOs from huge corperations - Paypal, Spotify, GE. And one things that came through to me from all these interviews that I did was these people really understand their customer. And in marketing if you 'get' your customer - you understand what motivates them, where they're coming from, why they buy, then you'll get all the right 'tactics'. You'll figure out how to connect with them, how to sell to them. So I think that empathy trumps just about anything else you can do when it comes to marketing.

Today I'm joined by a man who went from profitable to over $100,000 of debt in the 2008 crash, but used it as an opportunity to restructure his thinking, and start focusing on value. Welcome to DMR, Stephen Christopher. [You can find Stephen over at Seequs.com.] https://www.youtube.com/watch?v=pH01uuOsE5A On this episode of Digital Marketing Radio we discuss the importance of online reviews, with topics including: Are online reviews important for any business? And where are the most important places for customers to be leaving reviews? How do you persuade a satisfied customer to leave a review? What makes a really effective, believable review? What would you say to a business thinking of faking a few reviews? Do you find that reviews can positively impact SEO? Is it possible to discourage people from leaving a negative review? What if you have a negative review that you believe to be unjust? What are your thoughts on how online reviews might evolve in the future? And here's the article Stephen mentioned on how to get false reviews removed from Yelp. [Tweet ""Just take the time and do it right." @StephenMChris"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? SEMRush [Competitor tracking & keyword research] Google Analytics [Website visitor tracking] Google Search Console [Website performance] Hotjar [Visitor video recording and heat-mapping] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Brightedge [Enterprise SEO management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Just take the time and do it right. Really think what digital marketing is all about. It's about solving a customer's problem, and then talking about that in the digital world so that we're attracting them as customers. Just do it right. Take the time to write the content. Take the time to develop the relationship. I've seen it over and over where that pays off ten-fold compared with trying to trick the system.

Today I'm joined by a man who build a brand - Learning People - from an unknown entity into one of Europe’s largest online training providers. He’s now set up his very own  digital marketing consultancy based in Brighton, England. Welcome to DMR, Steve Linney.  [You can find Steve over at eMRKTNG.co.uk.] https://www.youtube.com/watch?v=TMf_8zRBt4E On this episode of Digital Marketing Radio we discuss using psychology to build a great website, with topics including: Why do you need to be thinking about psychology when building a website? How do you know about the thought process of your users? Are you a fan of talking to potential website users before a website is built? Can you think of an example of a really well designed website from a psychological perspective? Does this psychology of users change depending on how they’re viewing your site (mobile / desktop etc) - and if so, how do you deal with that? What kind of things really put people off when they’re visiting as website? Has the expectations of users changed as technology has changed? How do you future-proof website design, so it will still look good in 2 or 3 years time? [Tweet ""Kevin Costner was totally wrong. If you build it they definitely won't come." @stevelinney"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Evernote [Digital note-keeping] Asana [Task management for teams] Dropbox [File storage and sharing] Google Docs [Online document creation and sharing] Adobe Creative Cloud [Online creative software] Adobe Experience Design [Wireframing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Attribution software / better analytics My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Understand your audience and have that meaningful connection with them. Don't just go for the sale at any cost. Create a website that caters towards a need and answers a question. Create content that people really want to digest and share with people, and if they love your content, they'll love your brand - and then they'll want to purchase from you, and they'll want to keep on coming back as well. Understand your audience, meaningful connections and long-term relationships.

Today I'm joined by a  public speaker, a certified Google Trainer, and a published business author. He’s the co-founder of a digital marketing agency based in Brooklyn, New York. Welcome to DMR, Joe Apfelbaum. [You can find Joe over at AjaxUnion.com.] https://www.youtube.com/watch?v=TXfmyPHzMHY On this episode of Digital Marketing Radio we discuss how to sell digital marketing services, with topics including: Can you sell digital marketing services using just digital marketing, or do you have to go face-to-face instead? What are the common mistakes that agencies use when trying to sell their services? What successful selling tactics have changed over the past few years? What kind of things are prospects looking for now? How do you differentiate yourself from the competition? How have your services changed over the years? Are clients looking to take different roles in-house now? What will agencies look like in a few years time? [Tweet ""Don't look for a transactional relationship. Seek a transformational relationship." @joeapfelbaum"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Basecamp [Project management] Active Collab [Project management] Zoho Projects [Project management] Hubstaff [Time tracking software] Zoho CRM [Customer relationship management software] Salesforce [Customer relationship management software] Pipeline Deals [Customer relationship management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marketo [Marketing automation software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're a business owner. If you own an agency or any business - if you're a consultant and you're looking to grow, have a plan. A very specific plan. Have intention. Go out get a mentor, get a coach - and have them help you execute on the plan. If you're just all over the place and you're trying to get there as fast as possible, and you're not sure where you're going, you might get somewhere else. So the number 1 takeaway is have a clear plan for 2017. There's just over 100 days left until the end of the year. So now is the time for you to set the plan. What is the exact amount of clients that you're going to have? What is going to be the exact type of product or service that you're going to offer them? How are you going to get them, and who are you going to use to help you get them? And then go out and execute.

Today I'm joined by a man who over the past 10 years has generated hundreds of millions of dollars, growth consulting to fortune 500 businesses. He has built teams, developed brands and run hundreds of tests for his clients, resulting in him starting Hotjar - software offering heatmaps, recordings and other website visitor feedback. Welcome to DMR, David Darmanin. https://www.youtube.com/watch?v=fHKhYtZrFM4 On this episode of Digital Marketing Radio we discuss how to launch a digital business, with topics including: What made you decide to launch Hotjar? How did you position Hotjar differently compared with the competition? What did the first version of the software look like? How did you recruit your initial users? What initial feedback from your users surprised you the most? What did you optimize about your own purchase process based upon your own software? How big a team did you need to get to that stage? What did public launch of the business involve? What has been the most effective strategy to grow the business quickly? And you can find David's 9-step action plan that he talks about towards the end of the interview here. [Tweet ""Listen to your users, become your users - and give a ****." @daviddarmanin @hotjar"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Intercom [Customer communication platform] Google Apps [Team collaboration software suite] Facebook Ads [Online advertising] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Tatango [Mobile messaging for agencies] Gain Insights [Business intelligence] Tableau [Visualise your own data] My number 1 takeaway What's the single most important step from our discussion that our listener needs to take away and implement in their businesses? Listen to your users, become your users and give a ****. I've worked with so many clients where we have uncovered a big problem that the users have. But then their inability to go out there and execute on that is sometimes worrying, and that can lead to you losing to your competitors... just get out there, find out the number 1 big problem and solve it.

Today I'm joined by a man who helps entrepreneurs to generate leads on Twitter. He’s the founder of The Hashtag Hunter - welcome to DMR, Terry Gremaux. https://www.youtube.com/watch?v=DmzPYYt9wnA On this episode of Digital Marketing Radio we discuss how to generate leads on Twitter, with topics including: Why is Twitter still important? Are hashtags at the heart of what you do on Twitter? I see that it looks like you joined Twitter in August 2015 - were you using another handle before that? What style of Tweets do you find to be most effective? What are some great calls to action on Twitter? A tweet of yours says “content doesn’t matter - distribution is the game.” What do you mean by that? Is it just as easy to be successful on Twitter as a brand, compared with an individual? What other forms of social media marketing are particularly effective for you at the moment? What’s your background prior to getting into social media coaching? [Tweet ""The #dream is free but the #hustle is sold separately." @Terryjgremaux"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Evernote [Note-taking app] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Social video & image messaging] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to hustle man. Whatever you do out there. You have to be willing to put in the work. I get up at 4.45am pretty much every day and we live a pretty amazing lifestyle. I take a lot of time off during the day, playing with the kids. You've got to hustle. You've got to want it. The dream is free but the hustle is sold separately. You have to want it, you have to go get it. And the second step to that is if you don't get up every morning and you don't get jacked-up and your feet hit the floor and you're excited to be alive, you're probably not seeing where you want to go, you're not seeing that vision on the wall that you're chasing, you need to see that every day to keep you going 'cause life gets hard... when you combine those 2 you can't lose.

Today I'm joined by a lady who helps businesses, sales teams and professionals to increase leads and generate more clients, on social media. She’s the founder of Top Dog Social Media - welcome to DMR, Melonie Dodaro. https://www.youtube.com/watch?v=4V-HkvpJ2Vk On this episode of Digital Marketing Radio we discuss how to sell on social media, with topics including: Is it not a bit of a turn-off to be sold to on social media? What are the right ways to sell of social media? What platforms are you finding to be particularly valuable at the moment? What are the common mistakes that you see businesses making when they try to sell on social media? You’re also author of the LinkedIn Code. What are some of the most effective ways to use LinkedIn for sales? What type of business professional can benefit most by engaging on LinkedIn? What are some effective messages to say when you’re reaching out to someone on LinkedIn for the first time? What about calls to action - what are you finding to be be particularly effective at the moment? What’s the future of selling on social media? [Tweet ""Don't collect connections, build relationships." @MelonieDodaro #Quotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Buffer [Social media scheduling] Manage Flitter [Twitter management] Yesware [Email analytics] SproutSocial [Social media management] Agora Pulse [Social media management] Screenflow [Screencasting and video editing software] Adobe Posts [Create images for social media] Canva [Create images for social media] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Analytics software. My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Don't collect connections, build relationships. And to truly build those relationships you ultimately have to move them offline. So utilise online tools for what they are. They're amazing, they're brilliant, they offer so much value. But they're not everything. And one last thing - pick up the phone sometimes! Let's not forget about that old fashioned thing that was invented many many years ago - it still works!

Today I'm joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell. On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including: If a business advertises on Facebook, should it also be advertising on Instagram? What makes a great Instagram advert? How do you measure success? What kind of call to action is effective? What kind of business should definitely be advertising on Instagram? Is there any particular type of business that shouldn’t bother with Instagram advertising? What are some common mistakes that you see businesses making with Instagram advertising? What are a few tips on how to setup your first Instagram advertising campaign? How targeted can you be when you’re selecting your audience? Does Instagram have a broad spectrum of users or is it skewed to a particular type of user? [Tweet ""You can actually mess around with Facebook's targeting without ever launching an ad" @andrewfoxwell"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Facebook Power Editor [Facebook ad management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Ad Espresso [Facebook ad management] Angora Pulse [Social Media Management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you aren't right now advertising on Facebook or Instagram I would encourage you to get in and start experimenting with that, and learn about the tactics and the tools that you have there. Mostly centering around targeting. You can always go into the Facebook ads manager, into the audiences section - there's a thing in there called the saved target audience. And you can actually mess around with Facebook's targeting without ever launching an ad. If you've not done that, I wold encourage you to do that.

Today I'm joined by a man who has spoken at many top search marketing events including INBOUND, SearchLove, SMX and  Pubcon. He regularly share his advice on Social Media Examiner, Search Engine Land and Social Media Today. He founded Wordstream, and his new company is MobileMonkey - Larry Kim. https://www.youtube.com/watch?v=U6icEHKYK-c On this episode of Digital Marketing Radio we discuss social media advertising today, with topics including: Does advertising on social media need a completely different mindset and strategy compared with more traditional pay per click search advertising? Is Facebook the biggest social media advertising opportunity for most businesses at the moment? What type of advertising on Facebook tends to be most successful at the moment? What are the constituent parts of a successful Facebook Ad? How do you categorise your Facebook Advertising according to who you’re targeting? Once you’ve got your campaign up and running, what are some ways to optimize its performance? What about Twitter advertising - what are you finding to be most effective there at the moment? And what are your thoughts on the future of social media advertising? [Tweet ""Be the unicorn in the sea of donkeys." @larrykim #Leadership #Quotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Uber [Transport] Twitter [Mass communication] Facebook Ads [Social media advertising] Google Analytics [Visitor analytics] Salesforce [CRM] Marketo [Marketing automation] BuzzSumo [Find influencers] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? vMix [Live video editing] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be the unicorn in the sea of donkeys. There is just so much **** and garbage out there. The key to success is just being the remarkable company that isn't a donkey.

Today I'm joined by a man who’s helped over 2,000 businesses grow, using the power of pay-per-click advertising and website optimization. He’s a passionate entrepreneur, on a mission to help businesses achieve online marketing success. Welcome to DMR, Jacob Baadsgaard. [You can find Jacob over at DisruptiveAdvertising.com.] https://www.youtube.com/watch?v=Pr82ZGK7S48 On this episode of Digital Marketing Radio we discuss how to Optimize Google AdWords in 2016, with topics including: Should Google Adwords still be one of the primary online advertising considerations for most businesses? Where are the opportunities in AdWords in 2016? What are the common mistakes that you see businesses making with AdWords? What are the biggest changes that you’ve seen in Google Adwords over the past few months? Where are the key opportunities with AdWords at the moment? What about device targeting? How do you best segment your ad campaigns to target different types of devices? What kind of ad copy are you finding to be effective at the moment? And what about best practice for landing pages? [Tweet ""Go talk to your sales team to solidify your marketing programme." @jakebaadsgaard"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Salesforce [CRM] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Domo [Business intelligence software] Grow.com [Business intelligence software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Go talk to your sales team to solidify your marketing programme.

Today I'm joined by a man who helps SMBs increase their brand awareness, improve their lead generation, and enhance their customer acquisition. He’s the Founder and CEO of IMPACT Branding & Design. Welcome to DMR, Bob Ruffolo. [You can find Bob over at ImpactBND.com.] https://www.youtube.com/watch?v=NqXRIe8bJDg On this episode of Digital Marketing Radio we discuss how to grow a business FAST, with topics including: Would you say that there’s a common theme to why some businesses just can’t get traction with their growth marketing initiatives? How do you know if you’ve got the right team to grow your business? What are the next steps to get growth underway? How do you know what to aim for – how do you set your growth goals and objectives? Do you think that using the right technology is essential in modern marketing? What type of technology is most important right now? And is it important to grow fast? What are some marketing strategies that are particularly successful at the moment for fast growth? [Tweet ""If your company is not growing, look at the people in your team." @bobruffolo #BusinessGrowth"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hubspot [Marketing automation software] Hotjar [Conversion rate improvement software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Pokémon GO [Augmented reality game] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If your company is not growing, look at the people in your team. Are they working as a team? Are they getting along? Are they the reason why you can grow or are they the reason why you're not growing?

Today I'm joined by a man who has personally built multiple seven figure e-commerce stores, and generated over £5M in sales in the UK, and $14M for his clients in the US. Welcome to DMR, Michael Devlin. [You can find Michael over at MassConversions.com.] On this episode of Digital Marketing Radio we discuss launching a physical product in the physical sphere, with topics including: Are the digital marketing tactics that work for selling physical goods very different compared with the tactics used for selling digital goods or services? And when’s it best to sell goods from your own website, and when should you sell goods from somewhere like Amazon? What kind of goods are really good to be selling on Amazon at the moment? And what are some first steps to start selling on Amazon? Do you market from other traffic sources to Amazon? How important is creating a launch sequence? How do you capture your customer's details so you can market to them again in the future? What are your thoughts on the future of selling on Amazon? What about e-commerce in general - are there there any other up and coming opportunities to be aware of, or will Amazon still be the big beast? [Tweet ""You don't have to invent a product to be innovative." @MassConversion #MarketingQuotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Screenflow [Video editing software for Mac] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Manage By Stats [Amazon selling software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're looking to get into e-commerce, do not procrastinate. Do not fear the unknown. Get your idea. Don't worry too much about it, don't overthink it and just go for it. It's a simple as that.

Today I'm joined by someone who spends most of his time "in-the-field", talking with industry leaders, customers and prospects to understand their marketing challenges. He’s a product marketing manager for Adobe Campaign - welcome to DMR, Ben Tepfer. [You can find Ben over at Adobe’s Digital Marketing Blog.] https://www.youtube.com/watch?v=eU8k7daOrGQ On this episode of Digital Marketing Radio we discuss cross-channel marketing management, with topics including: Multi-channel - or double-down on one channel - what tends to be most effective in digital nowadays? Is it reasonable for marketers to have a comprehensive knowledge of different disciplines? Should marketers aim to be more specialist in the future? How have software and systems changed over the years to assist with cross-channel campaign management? Is it ever best just to manage campaigns naively, on their own platforms? What marketing activities are you finding to be very effective at the moment from an ROI perspective? What are your thoughts on the future of digital marketing campaign management - will it become tougher or easier? [Tweet ""Have different #CrossChannel experiences for each individual." @bentepfer #marketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Microsoft Office on the go [Office on your phone as an app] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Facebook app [Facebook on the go] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Cross-channel is absolutely key. However, you need to think about the strategy behind it and why you're doing it as well. Don't just send out emails because everybody is doing it. Same thing with social or mobile. Think about the channels that your consumers are already engaged with. And think about your strategy moving forward, and what channels you want to include. So don't dive in head-first into a sea of 30 or even 6 channels. Think about strategically where am I now, and where do I want to go... Have different cross-channel experiences for each individual.

Today I'm joined by a 'DIY internet marketer' who's studied and learned from the successes and mistakes of other online entrepreneurs to move his own businesses forward, focusing on the power of email marketing. Welcome to DMR, Carey Green. [You can find Carey over at PodcastFastTrack.com.] https://www.youtube.com/watch?v=cKPwbU8ZEZs On this episode of Digital Marketing Radio we discuss the power of email marketing in 2016, with topics including: Why did you decide that focusing on email marketing was going to be most effective tactic for you? How do you explain the difference between SPAM and appreciated email? What kind of content do you include in your emails? How regularly do you send emails? How do you get your emails opened and read? What’s a good call-to-action to have in an email? What’s a good response rate? What software do you use? Do you set up automated sequences of email? Should email be essential for every type of business? [Tweet ""Your clients aren't going to come to you. You're going to have to go find them." @CareyNGreen"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Wizy.io [Email management for Gmail] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Evernote [Online note-taking] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Your clients generally aren't going to come to you. You're going to have to go find them. And that requires that you take a very careful look at who is your ideal client. And then you find them. You find where they hang out, how you can connect with them - and you reach out. You've got to initiate that relationship. I know for some people that's kind of intimidating and a 'salsey' feeling, and I felt that way until I realised that sales is just about adding value. It's just about giving benefits to people that they are willing to exchange money for, because it's of so much more value to them.

Today I'm joined by a ‘USA Today’ bestselling author. He’s a man, who’s founder of a digital marketing and sales coaching company that helps businesses grow faster.  Welcome to DMR, Chris Smith. [You can find Chris over at Curaytor.com] https://www.youtube.com/watch?v=Wh0jEN2htqI On this episode of Digital Marketing Radio we discuss how to grow your business faster with Facebook, with topics including: What are you finding to be some of the most effective sources of traffic at the moment? Is that for most types of business? What’s the difference between an effective Facebook Ad and one that doesn’t work so well? And what kind of landing pages are working well for you at the moment? What else are successful businesses doing to enhance their lead conversion rates at the moment? And you’re also a fan of “inside sales”. How would you describe “inside sales” for anyone who hasn’t come across the that term before? [Tweet ""You can't do anything if you don't have eyeballs and attention." @Chris_Smth #Marketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Facebook Ads [Pay per click advertising] Follow Up Boss [Lead management for the Real Estate industry] Slack [ Team Communications] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Sidekick [Email open & click tracking] Yesware [Analytics for salespeople] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You can go all-in with Facebook. You can use a Page, and Groups and your Profile and Ads, and Videos and Live and Messenger and you don't have to be a jack-of-all-trades. If you never used Snapchat, Instagram, Google Plus - any of those other social networks for the next 2 to 3 years, you went all-in on Facebook, your business will be just fine. And I believe Facebook is the Internet. It's the best CRM of all time. It's the best ad-targeting of all-time. And right now my friends, it's the lowest cost it will ever be.

Today I'm joined by a man who has been quoted in The Wall Street Journal and the Washington. He’s been editor of  a site covering the business of domain names for over 10 years now. Welcome to DMR, Andrew Allemann. [You can find Andrew over at DomanNameWire.com.] https://www.youtube.com/watch?v=FG_CyLjhM6M On this episode of Digital Marketing Radio we discuss how to choose a domain name for a website, with topics including: Is a .com always best? I was on your website DomainNameWire.com today and I was impressed at the interaction that you have in the comments - you seem to have more comments on your blog that on social media - is that something that you try to encourage? What makes a good domain name for a website? What are the biggest mistakes that people make when selecting a domain? If the .com isn’t available, is it a good idea to try to think of a different brand name? What about these new domains like .agency or fashionable domains like .me - what are the pros and cons of selecting one of those? What are your thought on the future of the web - will it still be essential to have a great domain when some businesses make all their revenue through Amazon or apps? [Tweet ""Make sure that people can easily spell and remember your #DomainName" @DomainNameWire"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? DomainTools.com [Domain information service] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Prototyping on Paper [iOS app for prototyping] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? When you pick out a domain name, make sure if you tell someone that name, they can understand how to spell it, and how to say it back to you.

Today I'm joined by a man who can help you improve how you gather data; and use it to improve your business. Welcome to DMR, the "Analytics Growth Guy" Karl Staib. [You can find Karl over at DominoConnection.com.] https://www.youtube.com/watch?v=pgoBLQBnr_M On this episode of Digital Marketing Radio we discuss how to use analytics to grow your business, with topics including: How often should a business look at its website analytics? Should even a small business owner try to get comfortable with reviewing website stats? What important stats in particular tend to get overlooked? How do you improve your stats? Is A/B testing essential? What are some good things to focus on in an A/B test? I don’t hear much about multivariate testing nowadays - is that still sometimes better that A/B tests? What about user testing? Can that be better than analyzing your stats sometime? [Tweet ""If you think you need you redesign your website, you probably don't" @KStaib #websitedesign"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Docs [Online document creation & sharing] Visual Website Optimizer [A/B split testing software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Unbounce [easy landing pages & split-testing] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you think you need you redesign your website, you probably don't. I know it makes you feel good, and it's nice to have a fancier looking site, but some of the best sites out there are just very simple, very straightforward, easy to navigate. And I would suggest looking at those analytics - what's going on behind the scenes? And start making small changes versus a 'splashy change'.

Today I'm joined by a lady who helps small business owners and entrepreneurs to achieve success in their health as well as their business. Welcome to DMR, Gloria Rand. You can find Gloria over at GloriaRand.com. https://www.youtube.com/watch?v=nDbsJN-_Xnk On this episode of Digital Marketing Radio we discuss writing for the web in 2016, with topics including: How would you say copywriting with SEO in mind, has changed over the past few years? How do you decide on what content to write? What is your process for optimizing that content? Should a business be writing its own content - is outsourced content writing going to be high enough quality? How much would you say is the minimum base level amount of content that a business needs to be launching with on a website? How often should a website be publishing new content? What about the ideal length and structure for content - can you talk a little about that? Could written content by itself be enough, or is it always import to be also including video and images? Can ****** itself build a business in 2016 or do you absolutely have to be doing other things as well nowadays? [Tweet ""Focus on delivering #content that is answering your customer's questions" @GloriaRand"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Lead Pages [Landing page software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Infusionsoft [Customer interaction software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you want to attract customers and clients, focus on delivering that content that is answering your customer's questions, because that's going to help you be seen as that authority in your niche.

Today I'm joined by a man who’s been involved with affiliate marketing for over 10 years. He’s run several enterprise affiliate programs and now runs Affiliate Mission - the fastest growing affiliate management startup in North Carolina. Welcome to DMR, Priest Willis. https://www.youtube.com/watch?v=s0_7YiRPZNQ On this episode of Digital Marketing Radio we discuss affiliate marketing in 2016, with topics including: How did you get started in affiliate marketing? How much has affiliate marketing changed over the years? Can the majority of customers tell the difference between an affiliate link and a regular link? What do you think can be done to get customers to trust recommendations more when the referer is making a commision from sales that are generated? If you’re a publisher that is thinking of getting started with trying to make some extra revenue through affiliate links, what’s the best way of getting started? What types of businesses should definitely be thinking about having their own affiliate program? What’s the best way for a business to get started with their own affiliate program? Is there software that you can recommend? How do you build a list of affiliates who what to promote your products? [Tweet ""Don't analyse it until you paralyse yourself. Just go out and create something." @priestwillis"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Capsule [CRM] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Zencaster [Record audio locally] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Don't get overwhelmed with all the information you see about affiliate marketing or even digital marketing for that matter. Set a clear plan for what it is you want to do. Find out the business you want to create. Don't analyse it until you paralyse yourself. Just go out and create something. Because we get caught up a lot of times if we don't think the graphics are good enough on the website. They key for you is to know who you are, know what it is that you want to do, create a plan, create a business - find a tactic. If you want to get into affiliate marketing, really dig-in on that. And then just launch off and start doing stuff. Don't force yourself to be what you're not.

Today I'm joined by a man,whose agency helps B2B clients to generate leads through the power of pay per click advertising. He’s been involved with Google AdWords for over a decade and became a Certified Google Partner in 2012. Welcome to DMR, Glenn Schmelzle. [You can find Glenn over at MarketingWhatsNew.com] https://www.youtube.com/watch?v=PpGZpBsZkPI On this episode of Digital Marketing Radio we discuss pay per click search for B2B, with topics including: Is Google AdWords still very effective for B2B? How has the way that you use Google AdWords changed over the years? If you’re not trying to make a direct sale as a result of the traffic that you drive from your pay per click campaigns, how can you measure the effectiveness of it? What kind of landing page and call-to-action are you favouring at the moment? Do you also advise your clients on how to nurture their leads? Have some categories of keyword phrases not become unaffordable for certain industries on Google? Are there other up-and-coming advertising networks apart from Google that are starting to be effective for B2B? If a marketer is taking over a pre-existing PPC campaign, how would you suggest they prioritise their work? [Tweet ""The engineering approach to #LeadGeneration is the best way to win the war." @heyglenns"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Keep [Keep track of notes and thoughts] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? SEMRush [Competitive data for digital marketing professionals] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? The fact that we have used words in marketing like a campaign has done a disservice to the way that we need to approach how we generate interest and leads online. This isn't a single sprint, it's a marathon. the benefit is, the more consistent you are, and the further you move up the maturity stages, and how you are running your pay-per-click and what kind of content you're putting in front of your audience - those benefits will pay off perpetually in terms of better conversions, more quality conversions and more cost effective conversions. So I would encourage people to take a long-term mentality with this. They will eventually get there. And they need to be deliberate in how they structure their marketing programme. It's like Rome, you won't build it in a day. I look at it more like an engineering enterprise. The Romans gave us engineers. The engineering approach to lead generation is the best way to win the war, and win the day ultimately.

Today I'm joined by a man who after college went off to work for Arthur Anderson - but quickly realised that the big-5 consultancy life wasn’t for him. So he pivoted, and started a digital agency that quickly grew to a multi-million dollar operation. And then after 12 years, sold it. And now he’s helping other digital agency owners to do the same. Welcome to DMR, Jason Swenk. [You can find Jason over at JasonSwenk.com.] https://www.youtube.com/watch?v=Ams6iQvqqds On this episode of Digital Marketing Radio we discuss how to start, scale, and sell a digital agency, with topics including: Why did you decide to start a digital agency to begin with? What are a few of the mistakes that you see people making when they start their own agency? Are the challenges now completely different to the challenges when you got started? Do you find that a lot of agencies just get to a certain size and then just stagnate? What are the main things that an agency owner needs to be doing to grow the agency fast? How do you position your agency so that somebody want to buy it? Are there still opportunities to start an agency in 2016? Should an agency that gets started now be very niche in terms of its services and target market? [Tweet ""The things that separates everyone is just taking action" says @jswenk #JustDoIt"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Infusionsoft [Marketing automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Blab or experimenting with other live streaming software like Wirecast Go My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Action. One word. Take action. And that's it. So many of us listen to podcasts, read books, go to courses. But never take action. The things that separates everyone is just taking action, not being afraid to fail, learning from failures and executing.

Today I'm joined by the CEO of a company that was named in the Inc. 5000 list of the fastest-growing private companies over the past year. Welcome to DMR, Curtis Thornhill (@AptResults). [You can find Curtis over at AptMarketingSolutions.com.] On this episode of Digital Marketing Radio we discuss the 3 Objectives of building a digital marketing blueprint, with topics including: Data-driven Customer Engagement: Big data and analytics are driving the trend back to relationship marketing practices of customer grooming, retention and loyalty. The opportunity: customer modeling can produce not only quantifiable outcomes but also messages that resonate. Mobile Technology’s Omnipresence: Digital marketers can take a page from the most innovative companies by developing mobile apps that support marketing initiatives and zeroing in on informational needs. Monetizing Metrics to Measure Social Media: Enterprises are relying more on monetization metrics (rather than impressions and traffic). Expect engagements to become increasingly focused on outcomes from the social channel, leading the way on innovating the social experience to drive conversion and purchases. [Tweet ""I would focus on investing in an internal rigour around #BigData" says Curtis from @AptResults"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Callr [Automated calls to alert you about upcoming meetings] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Team communications software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I would focus on investing in an internal rigour around big data. That doesn't have to be a very advanced solution, or a build-out of an entire team. But I do think that taking the steps to map out what that will look like internally will set out a lot of new opportunities, help you improve your performance; and also enhance a lot of the campaigns that are currently running.

Today’s I've got a quick, in-between-episode announcement for you. I’ve got a brand new podcast! And it’s called Casting Cred. Casting Cred is aimed at helping entrepreneurs, leaders and marketers become the go-to authority in their niche, harnessing the power of podcasting and live online broadcasting. If that sounds like you, please check it out. You can find the website over at CastingCred.com. I’ve set up a couple of short links if you just want to find the podcast straight in your favourite podcatcher – so just go to castingcred.com/itunes if you’re an apple peep, and Castingcred.com/android if you’re on android. I'm releasing the episodes of the Casting Cred as individual series all at once – and the first series looks at niche podcasting success stories - how niche podcasters build their personal brand authority - and ultimately drive more business - by publishing a great niche topic podcast. I've already interviewed and published episodes with podcasters like Tim Paige from Lead Pages, Dustin Hartzler from Your Website Engineer and Mike Russell from New Media Europe, so please check it out at CastingCred.com. I've got lots more plans for Casting Cred in the future, but I’ll let you listen to the podcast first and not get too far ahead of myself! So Thanks so much for being a Digital Marketing Radio listener – I really hope that you’ll find Casting Cred to be just as useful. Catch you again soon.

Today I'm joined by a social media consultant who founded her own consultancy right after after losing a job, at an advertising agency. Welcome to the founder of Super Spicy Media, Mojca Mars (@mojcamars). [You can find Mojca over at SuperSpicyMedia.com.] On this episode of Digital Marketing Radio we discuss whether or not you should be using Snapchat, with topics including: I presume that you’re quite happy that you lost your job? Should every serious digital marketer be using Snapchat? What do you say to someone who’s downloaded the app, played with it and thought “NO” that’s not for them? Would you describe Snapchat as a content marketing channel? Is Snapchat really hear to stay and continue to increase in popularity over the coming few years? What’s the best way of getting started with Snapchat? Do you have to be an extrovert to be on Snapchat? Does it not take loads of time to use Snapchat? What’s the point in building a community on Snapchat if they can only see your content for 24 hours? How does Snapchat work with the rest of the marketing mix? [Tweet ""It comes down to personality. That will make my business different." @mojcamars #ThinkDifferent"] Snapchat links Here are a few links to usernames to follow on Snapchat (as discussed in the episode)... https://www.snapchat.com/add/mojcamars https://www.snapchat.com/add/garyvee https://www.snapchat.com/add/seanwestv Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Native Mac Calendar [Calendar app] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? I don't really use a lot of software! My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be more personal. There is still not enough personality when it comes to social media and it comes to marketing, communicating your expertise. Of course value is important and with that value you can also share your personality a little bit more, because that's what differentiates one business from the other. So if I compare myself to another business, we can both offer the same vale, and the same advice, but basically it comes down to personality - and that's what will make me different from the other business.

Today I'm joined by a man who helps his clients, get more clients from their number one business asset - their existing customer or prospect database. Welcome to the CEO and co-founder of Vyral Marketing, Frank Klesitz (@VyralMarketing on Twitter). [You can find Frank over at GetVyral.com] On this episode of Digital Marketing Radio we discuss how to connect with your subscribers, with topics including: Do you find generally that businesses have databases that they're not taking full advantage of? Why do you think that is? If you’re talking to a database that haven't heard from you for a while, what kind of things do you start communicating with them? What are some of the effective ways to grow a cold database into a warm set of prospects? How do you track the ROI of building that relationship? How much time should you generally allow to turn a cold lead into a warm prospect? Do you generally rely on the telephone as your tool of choice or do you prefer automating the process? [Tweet ""You need to build a list of the people who are most likely to hire you" say @VyralMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Apps [Work software for business] Infusionsoft [Sales and marketing workflow management] Fonality [VOIP services for business] Unbounce [Landing pages] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Group communication] Hubspot [Marketing automation platform] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to build a list of the people who are most likely to hire you, that have the money to hire you, the money to give you. And focus all your effort into that list. Building on that list and working on that list. If you're just focused on publishing a bunch of videos or publishing a podcast or articles, and putting it out to the world, and magically hope that people are going to magically going to discover you and buy from you, it tends to be more of a pipe dream than reality. I recommend for you to build a list of people, and go extremely deep into that list of people to be able to make sales.

Today I'm joined by a digital entrepreneur who’s worked for himself from the age of 13. He co-owns a well-established full service web agency in the UK and runs his very own podcast called More Demand. Welcome to DMR - Lawrence Howlett (@lawrencehowlett). [You can find Lawrence over at NewEdge.co.uk] https://www.youtube.com/watch?v=_qKhHiHJ6iA On this episode of Digital Marketing Radio we discuss lead building with LinkedIn, with topics including: How effective is LinkedIn as a source of leads? What type of business can use LinkedIn most effectively? What's the most effective process for driving leads from LinkedIn? Is it important to have a pro LinkedIn subscription? What messaging works best? What call to action works best? What other forms of lead building are you finding to be effective at the moment? What are your thoughts on the future of LinkedIn and the necessity to be on other social networks? [Tweet ""Create before you consume." @lawrencehowlett #BusinessProductivity #GreatQuotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? InfusionSoft [Sales and marketing automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? HubSpot [Inbound marketing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Create before you consume. A lot of the time, even with LinkedIn, we'll log-in and we'll just read what other people are spewing out. We'll log-in to our Facebook, and we'll read what other people are spewing out. And then that takes us on a half-hour tangent and before we know it, we've lost out mindset, and we've not created anything. So what I do religiously in the morning is not open my emails, not open the news feed or anything like that. I sit down and do my content creation, whether that's a blog or a podcast or a webinar. Create some content for the site. That's what I want to do first before I then go and consume other people's content.

Today I'm joined by a man who’s a presenter, producer and trainer for a world-renowned broadcasting corporation. He’s also author of a few books - including one on how to use the live streaming platform, Periscope. Welcome to DMR - Peter Stewart (@TweeterStewart). You’ll soon be able to find Pete over at PeteStewart.co.uk. (Website going live soon!) https://www.youtube.com/watch?v=WjgNkCrJ-Js On this episode of Digital Marketing Radio we discuss Generating business leads through mobile live streaming, with topics including: Why Periscope? Can mobile live streaming actually be a really effective medium for driving leads? What are some examples of brands that are doing this really effectively at the moment? Do businesses need to be worried about being legally compliant when they have their staff live streaming? How do you promote your live stream? Do most people watch your show in the app or elsewhere? Do you republish the replay elsewhere? What kind of call to action works well to gather leads? [Tweet ""A lot of people are concerned when it comes to #LiveStreaming. Just try it." @TweeterStewart"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Tweet Deck [Twitter management] iMovie [Video editing software] Cameo [Video editing software for iOS] Splice [Video editing software for iOS] Gravie [iOS app for putting text on video] Beedeo [iOS app that adds text that moves with content on videos] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Communications / sharing app] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Try it. That's it. Try it. A lot of people are concerned when it comes to live streaming. I think now is a fantastic opportunity to get on it. Now is a really good time to get on,  see how it works, make the mistakes and build your niche, start building a bit of a following before the big boys and millions and millions of other people get on and it becomes a crowded marketplace. If you decide after a couple of dozen that it's not for you, then OK, you've given it your best shot.

Today I'm joined by a man, who for over 10 years has been one of the most consistent leaders in the field of organic search marketing. He’s author of 2 books, and also co-founder of Inbound.org. Welcome to DMR - the Wizard of Moz - Rand Fishkin (@randfish). You can find Rand over at Moz.com. https://www.youtube.com/watch?v=1W9GnB2rzb4 On this episode of Digital Marketing Radio we discuss what SEO might look like in the year 2020, with topics including: Will we still be calling it SEO in the year 2020? To me it seems that SEO is splitting into different specialisms - UX, website performance, content marketing to name a few. Will an ****** able to do everything in 2020 or will the role become even more specialist in the future? Do you think the average small business owner be more or less concerned with SEO in the year 2020? What are the SEO strategies that work well in 2016 that won’t work so well in 2020? What do you think Google Plus might look like in 2020 and do you think that Google might have purchased Twitter or another major social network by then? How will websites and the way that we consume them change by 2020? And what about the Google SERP - what are your thoughts on how that might change? How will Google determine authoritative and relevant content in the year 2020? What user behavior metrics might Google be measuring in 2020? How might organic search results be displayed in 2020 and how will they integrate with paid search? How will AI change SEO? How do you think negative SEO might evolve? Will we get better at cross-device tracking and multi touch attribution? [Tweet ".@randfishkin says that traffic from an email list can boost organic rankings #IntegratedMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Type Form [Online forms & surveys] Twitter Polls [Online forms & surveys] Pocket [Read articles later] Nuzzel [Find top social stories that your friends share] Culture Amp [People analytics for your company] Similar Web Pro [Website & app insights] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Part of my wants to say Slack, but I have used Slack quite a bit  [Messaging app] Buzz Stream [Outreach and link building] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If I had been listening to this as a web marketer, if I hadn't already been thinking about the idea that organic traffic could drive my rankings, I would be thinking about that very strongly. I'd be thinking about what is a way I could be driving organic traffic to pages I'm on the cusp of ranking - I'm on page 2 / I'm on page 3. I just haven't got the signals I quite need to rank. May be what I need is more organic traffic efforts. How could I get included in an email list? How could I get more social traffic? How could I get more engagement on the page? More people sharing it, more copy and paste behaviour, people emailing it to each other. I think that might be the missing link for some folks who aren't ranking for what they want to rank for.

Today I'm joined by a man who I interviewed first 18 months ago - back on episode 54 of Digital Marketing Radio, where he shared some great tips on the art of storytelling in marketing. Since then he’s interviewed 163 successful and inspiring entrepreneurs for his very own podcast - and he’s about to publish a book on the subject. Welcome for the second time to DMR - Matthew Turner (@turndog_million). [You can find Matt over at Turndog.co/SM] https://www.youtube.com/watch?v=IALiLcA70bQ On this episode of Digital Marketing Radio we discuss how to turn a podcast into a book, with topics including: Did you know that your destination was to write a book at the start of your podcasting journey? Did you find that your ability to interview well improved as the episodes went by? How else did the process change you? What would you do differently if you had to do it again? What would you advise anyone intending on embarking on a similar project? Who did you like interviewing the most? Who did you like interviewing the least? What method are you using to publish your book? Have you looked into the pros and cons of self-published or trying to get a book deal? How are you promoting your book? What is your objective by publishing the book? What do you want to do next? [Tweet ""You can't take a day off from being the best version of who you are" says @turndog_million #Quotes"] The Successful Mistake Mistake the book will be out in mid-June 2016. Find out more about it and register interest at Turndog.co/SM.

Today I'm joined by a man whose work has been recognized by Forbes, Advanced Photoshop Magazine and Photoshop Creative Magazine. He’s a creative entrepreneur with 10 years commercial experience in design and marketing.  Welcome to DMR, @robertoblake. [You can find Roberto over at RobertoBlake.com.] On this episode of Digital Marketing Radio we discuss how to grow your audience on YouTube, with topics including: You've got 90,000 subscribers and loads of videos with tens of thousands of views. What’s your secret? Do you have to produce beautiful videos to be successful? When did you start on YouTube? What kind of videos tend to get the most views? Do you promote your videos much after you publish them? What kind of call-to-action do you have? Has YouTube changed much over the past couple of year? How do you think YouTube will continue to evolve? Are there other video networks starting to compete with YouTube? Is producing videos for YouTube quite different from hosting a live event? [Tweet ""#InfluencerMarketing is going to crush #PPC in the next 5 to 10 years" @robertoblake #MarketingQuotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? The Adobe Creative Suite [Design and creative editing software suite] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Post Planner [Social media scheduling software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Respect the relationships which you have. Whether it's with your customers, your clients. Whether it's with the people you work with or the people in your employ. Or the audiences that you want to build. If all of your actions are dictated by creating value for other people - creating something awesome, putting it out there because it will help or benefit other people beyond you - beyond putting money in your pocket, beyond giving you what you want in ROI or vanity metrics or whatever it is. Good intentions ultimately matter. And I'm not saying that from a rose-coloured glasses perspective. I'm saying that as human beings, if you don't have good intentions towards us, we will see it eventually. And we will make a decision with our wallets. We will teach you the same painful lesson that Blockbuster learned. When you don't create a good experience for us, we will teach you the same painful lesson that companies have when their top talent quits and goes to the competition. We will teach you those same painful lessons if you do not respect your audience, your viewer-ship, your family, your employees, your clients, your customers. They make you what you are. The network that you have is some of your greatest value and if you treat people poorly, you treat them unintelligently, you show that you're only in this for yourself and what you can syphon from them - they will see through it and they will cut you off at the knees and you will have nothing. So, if you want to grow an audience on YouTube, you want to build a business, respect people and respect human beings. Start thinking about returning on the relationships. Think about what you can give and stop just thinking about how to make as much of a quick buck as possible, or how to get a quick view, or how to fake it until you make it or do a scam. Be more than willing to let good intentions and the respect of a relationship prepare you to deliver on the hard work that success and creativity demands from you.

Today I’m joined by an Integrated Marketing Manager who started her career as a brand strategist. She’s also Adjunct Professor at UMSL where she teaches the Social Media Marketing course. Welcome to DMR, Brianna Smith. [You can also find Brianna over at BeingYourBrand.com.] https://www.youtube.com/watch?v=B4QHeOunEj8 On this episode of Digital Marketing Radio we discuss "what’s the difference between social media marketing for B2B & B2C?", with topics including: How long have you been involved with social media marketing? How much has it changed? What specifically has changed? What’s the difference between social media marketing for B2B & B2C? What works best for B2B? Does B2B businesses still need to be active on social media? What networks work best for B2B? What works best for B2C? What networks work better for B2C? How should B2B and B2C social profiles be set up differently? [Tweet ""There's no area of the business where marketing should not be involved." @Brianna5mith"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Canva [Online graphic design] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Clear Voice [Find influencers to help grow your brand] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Take an inbound marketing approach to nurture your customers. If you're B2C, get them down that funnel faster. If you're B2B, nurturing those customers through the sales process, use your awesome marketing tools to help sales push them further down the funnel.

Today I’m joined by the Professor of Digital and Social Media Marketing at the University of Missouri. He is the author of ‘Optimal Database Marketing’ and founder of  the Midwest Digital Marketing Conference - Welcome to DMR, Perry Drake (@pddrake). [You can find Perry over at UMSLdigitalconference.com.] https://www.youtube.com/watch?v=-lTWP9eAh8Y On this episode of Digital Marketing Radio we discuss measuring the impact of your social media activities, with topics including: Is it essential for everyone who represents a business on social media to be measuring the impact of their activities? What are a few of the most important metrics to be keeping an eye out for? What are some of the more effective activities to be doing on social media? What tools are you using to measure social media activity? What are some of the more effective paid advertising opportunities on social at the moment? Are there any social platform activities that you can’t measure, that you just have to rely on gut instinct to justify the value of the activity? What trends are you seeing in use of social media at the moment? What social platforms are catching your eye at the moment? [Tweet ""Be consistent in everything that you do in #socialmedia." @pddrake"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hootsuite [Social media management] Fan Page Karma [Analyze and improve social media profiles] Google Insights [Demand / supply monitoring] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marketing automation software in general My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Figure out who your are, what you are as a brand, what you stand for. Be consistent in everything that you do in social media. Don't violate your rules. I have my own personal set of social media rules that I never violate.

Today I’m joined by someone who moved from project management, to educating and communicating the value of email marketing to digital marketers, entrepreneurs, and content creators everywhere. Welcome to DMR, Tom Tate (@tnrt). [Tom is Product Marketing Manager at AWeber.com. You can also find him over at Weekly.coffee] https://www.youtube.com/watch?v=pmho2MO3AY8 On this episode of Digital Marketing Radio we discuss how to attract and engage email subscribers, with topics including: How would you compare the value of email marketing compared with other digital channels? Is it important for every type of business to be building a list? How much detail on your prospects is it best to get, or will email suffice? What are some of the more effective ways to attract new subscribers at the moment? Is it possible to come across as very personalised, but still be very much automated? What are some of the more effective ways to get your subscribers to open and engage with your emails? Are there any idea length or content type for emails? What are some of the more effective calls-to-action for emails? What about subject lines? What about the from line, should that be a person or a company? What are your thoughts on the future of email marketing? [Tweet ""Start work on building out that authenticity and that voice" @tnrt"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Mozilla Thunderdbird [Email software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Communications app] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? There are people out there who would love to hear from you. You as a small business owner or a marketer. You have an authentic, original voice. Find that voice. Even if you're not a great writer, just start work on building our that authenticity and that voice and finding ways to connect with people through email because it's so rewarding.

Today I'm joined by someone who sold his business for 7 figures back in 2003 and then retired. And then got bored. So he started an e-commerce business, and that’s now generated over 20 million dollars in sales to-date. Welcome to DMR, Jon **** (@MarketingOwners). [You can find Jon over at MarketingForOwners.com.] https://www.youtube.com/watch?v=rSMwtWb_czo On this episode of Digital Marketing Radio we discuss  creating customers on autopilot, with topics including: You registered FireProtectionOnline.co.uk back in 2006 - how significant to your success is the fact that you were previously involved in that industry? Michael Gerber says “work on the business not in the business” & that’s what you also seem to apply to what you do. When you started off were you very hands on in every marketing activity? What marketing activity should a business try to automate first? What marketing activity shouldn’t a business owner automate? How has automation technology changed over the past few years? Can any business create customers on autopilot? What are the biggest mistakes you see when a business starts to automate customer acquisition process? [Tweet ""Spend 20% of your time building a business. 80% of your time marketing." @MarketingOwners"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Process Street [Process and Workflow management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Hubspot [Marketing automation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Everybody spends too much time and too much energy getting over-involved in the business. All businesses are the same. they have production, marketing and finance. That's pretty much it. Businesses just run on the same framework. You need to make sure that you have marketing nailed down - and all you need to do is follow an existing proven system. there are plenty out there, plenty out there for free. Just look at YouTube, plenty of stuff. 20% of your time building a business. 80% of your time marketing. If you are building a busienss, this is not a short-term thing. Slow and steady wins the race.

Just after I interviewed Art Jones for episode 141 of DMR – he also interviewed me for his own show. And it struck me that on that show, I talked a lot about my own background in digital marketing; and my own views on online marketing success, and on podcasting too. That’s not a side of me that you get to hear very often here on DMR – so thanks to Art, I decided to release that interview – as a bonus episode here. It’s going to be a little bit different, but if you’re a regular listener, it’ll give you an opportunity to find out a little more about me, the man behind the Digital Marketing Radio microphone. Here are a few of the things that we discuss: Am I a jackhammer or a hummingbird? Do I take advice from many people, or just a few people? What was my first business that I started in the year 2000? Did the things I learned from business in the past help me with building an online business? How I got involved in SEO and making money online What’s the story behind the 13 Pillars of Internet Marketing? How did the 26-Week Digital Marketing Plan get started? When did I discover podcasting and what drew me to it? How did I manage to put together such a professional podcast process? What do I think of LinkedIn as a social networking tool? What advice to I have for fellow podcasters? What advice do I have on video marketing with YouTube? And also towards the end Art asks me: If I only had one word to describe myself what would it be? Do I have a guilty pleasure? What’s the biggest risk I’ve ever taken? What’s my biggest life dream? If I could ask just one person, alive or dead for advice, who would that be? And why? Name 2 books that you can recommend that you are reading, or plan to read. Share 2 pieces of advice for entrepreneurs and solopreneurs. To conclude: Just to the end of the discussion I mentioned that I’m going to be launching a brand new podcast. I’m also going to be launching a brand new training program. If you’re a coach, a consultant or some other expert, and you’d like to enhance your sector credibility and you’re thinking of starting your own podcast, I’d love to hear your feedback in terms of what you’re looking for. So I’ve set up a survey at StartYourOwnShow.com. I’d love to hear your views on what you’re thinking of doing; and what challenges are concerning you in relation to starting your own show. The survey at StartYourOwnShow.com won’t be available for long. So if it’s up there when you go there I’d really appreciate 5 minutes of your time to tell me your thoughts.

I'm joined today by someone who believes that sales, as we practiced it in the last century is dead! He's a man who believes that it's absolutely essential to stand out and rise above all the noise made by the competition. Please welcome, the principal consultant at “The Art of Standing Out” - Arthur Jones. You can find Art over at TAO-iM.com. On this episode of Digital Marketing Radio we discuss  the art of standing out, with topics including: Is one way for a business to stand out, by adapting technology quicker than its competitors? What are the most important technologies for businesses to adapt as soon as possible? Are humans still important? What about communication with prospects - how much of that should be automated and systematized and how much should you rely on an individual’s personality? You say that storytelling is also important - how much of that can be built into the system? Will the art of standing our rely more and more on technology in the future? [Tweet ""Accept the responsibility to be a leader, that we all can be." @ArtJones"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Mindmeister [Mind mapping software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Messaging & storytelling app] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Each of us has the opportunity to lead. And if we're doing digital marketing, we're stepping up to the plate to lead the tribe of people that we're in service to. So accept the responsibility to be a leader, that we all can be. Cultivate the expertise of a leader - that is being mindful, using your intuition, using your sense of empathy and continuing to grow into that. And being a good leader also means that you do that soft-skill development for self-awareness, while you're gathering all the data that you can to get a mash-up of soft-skills, data to reach the audience that you are in service to - and go change the world.

Today I’m joined by a UK digital marketer with a passion for digital communications. He’s currently an SEO account manager based in Yorkshire, England. Welcome to DMR, Dan Taylor (@danny_taywitter). You can find Dan over at KeywordsAndJargon.com https://www.youtube.com/watch?v=x-XH0eRX4pw On this episode of Digital Marketing Radio we discuss why everyone is ignoring your content, with topics including: Why do so many content marketers struggle to get traction with their content? What are a few of the biggest mistakes that you see people making? Is it getting more difficult than it used to be? What is the right way to do it? Is it necessary to pay to play in 2016? What does the future of content marketing look like? [Tweet ""Invest time into looking into your #AnalyticsData. Learn about your audience." @danny_taywitter"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Canva [Online image design made easy] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?  Huballin [Generate content marketing topic ideas] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Invest time into looking into your analytics data and learning what your audience is actually saying back to you. If you're putting out a load of Facebook posts and they're getting good engagement in terms of 'Likes', yes that's good - but if it's the same people that are liking it every single time, your actual reach isn't growing. Look at what pages aren't performing on your blog. See what keywords you come up for in Search Console. Invest time in creating and maintaining good content.

Today I’m joined someone who consultants to boards on “social media for business”. She’s author of “The Social Executive: How to Master Social Media and why its Good for Business”. Welcome to DMR, @DionneLew. You can find Dionne over at DionneLew.com https://www.youtube.com/watch?v=Pohpca09v9Y On this episode of Digital Marketing Radio we discuss  social media strategy for senior executives, with topics including: Is it actually a good idea to get all senior executive active on social media - or is social media simply not right for some people? What percentage of senior executive would you say are active on social media at the moment? For those who are active, what are the downsides of being active? What are the benefits? What are some of the most effective networks to be on? What are some examples of the best ways for senior execs to interact on social media? What are some of the most effective networks and why? Can Facebook be effective for senior execs? [Tweet ""#Scheduling is not #automation" @DionneLew"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Buffer [Social media scheduling] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? I try not to get distracted by new tools and software! I prefer to rely on websites like Razor Social by @IanCleary and programs like Digital Marketing Radio to keep me up to speed with things. My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be social, be global. Whether you're a CEO or board member or professional, be social, be global.

Today I’m joined someone who walked away from her global marketing strategy role at Microsoft in 2012 to help entrepreneurs and small business owners tame their marketing monsters; and design results-based strategies that actually work. Welcome to DMR, Michelle Evans (@michellelevans). [You can find Michelle over at michellelevans.com] https://www.youtube.com/watch?v=LNZ3eRIQehI On this episode of Digital Marketing Radio we discuss how to grow your business by being a guest on other people’s platforms, with topics including: No regrets about walking away from Microsoft? One of the marketing methods that you’re finding to be particularly successful at the moment is what you call “guesting” - what do you mean by that? What are the different types of “guesting” that work best at the moment? Where does someone find “guesting opportunities” How do you prepare for a guest opportunity? And how do you turn these guest appearances into actual business? I’m starting to get a few requests to guest on Digital Marketing Radio - how do I tell between someone who wants to offer value, and someone who just wants to promote something? [Tweet ""Figure out what 'guesting' platform is the right one for you" @michellelevans"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Basecamp [Project management software] Less Annoying CRM [Customer relationship management software] Typorama [Text to graphics for social media] Legend App [Text to graphics for social media] Rev Recorder [Smartphone dictation recording app] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? WebinarJam [Webinar software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Figure out what 'guesting' platform is the right one for you. And start making those connections and getting those opportunities to get out and connect with the host, with the audience and really sharing what you have to share in your message.

Today I’m joined by a tech entrepreneur who is a passionate builder of SAAS products that solve real world problems. He’s the founder of a company that monitors Google, Bing and Yahoo text ads and trends; and offer PPC competitor insight. Welcome to DMR, Leon Krishnayana (@leonkrishnayana). You can find Leon over at iSpionage.com. https://www.youtube.com/watch?v=Io6INlWHWzY On this episode of Digital Marketing Radio we discuss learning from your competitor's PPC campaigns, with topics including: Is it essential for every business that runs PPC ads to be analyzing their competitor’s ads? What are the most important aspects of an ad to analyze? Obviously you shouldn’t just copy your competitor’s ad copy - or can you? What are some specific ways that competitive intelligence helps with managing PPC? What are some of the biggest mistakes people make with PPC campaigns? How is PPC changing? Is CPM or video or other forms of paid advertising going to take over? [Tweet ""Word of mouth marketing is the highest converting channel for us." @leonkrishnayana"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [website visitor stats] MailChimp [Email marketing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marketing automation software in general My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're starting out then you really need to get more traffic to your website first. If you're not in the vicinity of anybody's mind, no matter how great your product or service is, it's useless. If you already have some level of visibility on the internet, customer success would be something that you would want to focus on. Word of mouth marketing is so powerful. That is the highest converting channel for us. You can only get that is you provide a good service or a good product.

Today I’m joined by someone who was ranked the number 1 tennis player in Switzerland before suffering a career-ending injury at the age of 17, forcing him to reevaluate his entire life. Since then he’s built a multimillion-dollar internet marketing business in less than 36 months and authored a book called MAXIMIZE: 29 Strategies to Turbocharge Your Business with the Power of the Internet. Welcome to DMR, Matthias Mazur (@mattmazur). https://www.youtube.com/watch?v=2KLdQWlKDbo On this episode of Digital Marketing Radio we discuss  the how to create a compelling online offer, with topics including: What is a compelling online offer? What are the most important elements of a successful online offer? What are some of the mistakes that businesses make when trying to create a compelling online offer? Can you realistically expect someone to make a purchase on their first visit to your website, or do you have to nurture that relationship first? A lot of your training focuses on consultants. What are a few great calls-to-action that consultants should use on their website? Online marketing changes constantly. What are some of the more essential aspects on online marketing in 2016? Is it essential for every coach or consultant to build their personal brand authority in 2016? If so, what are some of the more effective ways of doing this? [Tweet ""You're really just one great offer away from 7 figures in business." @MattMazur"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Skype [VOIP software] Dropbox [Online document storage] RoboForm [Password storage] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Video messaging] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? When Matt Damon won the Oscar for Good Will Hunting, he said "You're one good movie away from being the biggest star you could ever imagine." Because that's what happened to him. In the same way that that happened to him, I've seen it for us, for clients, you're really just one great offer away from 7 figures in business. Literally in the next 3 to 6 months. When you have an offer that is compelling - that the market wants - that's multiple 7 figures in the long-term. And pure freedom for you. So that would be the main thing that I would focus on.

Today I’m joined by the author of “The Professional Marketer”. He’s also the VP of marketing at InCapsula, welcome to DMR, Tim Matthews (@timmatthewssv). https://www.youtube.com/watch?v=6QQ2uCnqDT0 On this episode of Digital Marketing Radio we discuss  the New Year’s resolutions for marketing teams, with topics including: Why have resolutions for marketing teams? Is January the best time for resolutions? One of the resolutions you suggest is “Be the Buyer Day” - what’s that about? Something else that you think is an important resolution is talking to customers - but does that apply to digital marketers as well? What else is on your own list of marketing resolutions this year? Do you have a team that decide their own resolutions? One of the main reasons that your book “The professional marketer” exists is because of Kickstarter. Were you quite happy with the Kickstarter experience? What’s one thing you might do differently if you did a future Kickstarter campaign? [Tweet ""Never overlook an opportunity to optimize." @timmatthewssv"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Optimizely [Split testing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Hotjar [Live user experience tracking] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Never overlook an opportunity to optimize. Marketing has changed from produce a bunch of stuff and then you're done for the year to constant weekly optimization of everything. Social channels, website, sales training. You name it. I think we're on a treadmill now in marketing. Just every week think about what could you do better next week, and then the week after that. I think you're going to improve a lot. And it's a lot easier in some ways than my annual resolutions to think about every week how I can get a little bit better, and a little bit better. Maybe it's a smaller bite if you will.

I first interviewed today's guest way back in 2007, and I've got a fun special interview to share with you today, comparing his answers in 2016, with the answers that he gave me in the original interview back in 2007. Yaro Starak is the founder of Entrepreneur's Journey, the trainer at Blog Mastermind and the author of the Blog Profits Blueprint. (You can download a copy of Yaro's Blog Profits Blueprint for free here: http://www.digitalmarketingradio.com/yaro.) https://www.youtube.com/watch?v=PR4WEQZcCno Remember to download your free copy of Yaro's Blog Profits Blueprint here: http://www.digitalmarketingradio.com/yaro Here are the questions that I asked Yaro back in 2007, which we also cover in this interview: The first question is a general knowledge question for you – what TLD does Scotland use? Is it better to use a brand name or a descriptive phrase as a domain name? How do you go about selecting a WordPress theme for your site? If you were to recommend 2 WordPress plugins to install, what plugins would you choose? Is it important in 2016 to ensure that your blog can be read on mobile devices and if so, what does the average blogger need to know about that? What do you think of bloggers using Feedburner to power their RSS feeds? Is there still a major problem with spam blogs? And how challenging is dealing with spam in general? What is your biggest tip on why a business should start a blog? If you didn’t have to worry about money, what would you spend your time doing in your business? Do you have any intention to quit blogging or is it a lifetime passion?

Today I’m joined today by a 20-year digital media marketing veteran. Someone who’s 6th book, "Mindful Social Marketing - How authenticity and generosity are transforming marketing" is set to be released in the near future. She is the is founder and CEO of Tatu Digital Media. Welcome to DMR, Janet Fouts (@jfouts). https://www.youtube.com/watch?v=2OEweXirLDQ On this episode of Digital Marketing Radio we discuss  the how to choose the right social network for your business, with topics including: How many social networks should a business be on? How does a business decide which are the right networks to be on? What’s the latest shiny new platform to be on? Should business leaders be on social media or should it be their social media managers sharing content on their behalf? You also wrote a book on Google+ for business - is Google+ as important as it used to be? What are some of the more effective content sharing strategies at the moment? Your book talks about how authenticity and generosity are transforming marketing - what do you mean by that? Can you sell directly on social media? What’s the future for the big social networks? Do you think Twitter and Facebook are going to be the social goliaths for years to come? [Tweet ""Listen, listen, listen, listen, listen, listen and then listen some more." @jfouts"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Sprout Social [Social media dashboard] Buzz Sumo [Social media listening tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? I try all the tools! My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Listen, listen, listen, listen, listen, listen and then listen some more. Because we really need to be paying attention more to what our customer wants than what we want to tell them.

I'm joined today by a man who specialises in social media tools and systems to turbo boost your productivity and efficiency. He is a speaker, trainer, consultant, web developer and founder of Seriously Social - welcome to DMR, Ian Anderson Gray (@iagdotme). https://www.youtube.com/watch?v=KP_AvHVXcL0 On this episode of Digital Marketing Radio we discuss  the social media management tools, with topics including: What’s it like to have a .me domain? How many social networks are you actively on at the moment? What social networks are you currently using the most? And how do you them? You also link to Vine from your Twitter profile? Can you measure the value of being on Vine or is that just for fun? You follow 40,000 people on Twitter - how on earth do you manage that? Is it sufficient for a small business owners nowadays to be using native social media apps and dashboards or so you think that 3rd party dashboards are essential for most businesses? How do the tools that you recommend change depending on the size of the business - what would your recommendation be for social media management tools for bigger businesses versus smaller businesses? I’d like to talk a little more about posting style and interaction style. What are some of the bigger mistakes that you see at the moment? What are the things that you definitely need to be doing in terms of posting style and frequency? [Tweet ""When you get behind your computer or smartphone, don't forget relationships. @iagdotme"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Gmail [Online email] WordPress [CMS] IFTTT [If This Them That] Feedly [RSS reader] Buffer [Social media syndication] Agora Pulse [Social media management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Convert Kit [Email software] Active Campaign [Email software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I'm really into tools. Tools are fantastic. They can save you so much time, they can solve problems. But, they're not going to solve all your problems, and ultimately relationships are key. When you get behind your computer or smartphone, don't forget relationships. Build those relationships, those strong relationships because you never know what's going to happen. If possible, try to meet them in person. Go to conferences. Create situations where you can meet these people face-to-face.

I'm joined today by 2 chaps who love showing small businesses how to unleash the power of standing out in a competitive world. They run what they call their very own Stand Out Marketing company - welcome to DMR, @AndrewAndPete. [You can find Andrew and Pete over at AndrewAndPete.com.] https://www.youtube.com/watch?v=j5zu-VlifKo On this episode of Digital Marketing Radio we discuss  the how to stand out in the crowded digital world, with topics including: What are some of the most effective ‘stand out marketing activities at the moment? How did you get started in business together? You describe yourselves as visual marketers - what do you mean by that? If anyone views your avatar, they’ll see that you look as if you’ve been involved in an explosion - what’s that all about? What made you decide to record the videos for the home page of your website? Can any business stand out with visual marketing? You also mention that you like to stand out with your email marketing. What do you do to do that? I see that you use MailChimp - do you have an autoresponder series set up? You also do talks on Facebook Advertising - what’s some of the best practice at the moment there? [Tweet ""If you are remarkable then people are going to talk about you no matter what." @AndrewAndPete"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Dropbox [Online document storage and management] Google Drive [Online document storage and management] Edgar [Social media scheduling] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? ConvertKit [Email marketing for bloggers] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Stand out and be remarkable. We don't want you to go away and think that you need to be good at what you do. We don't want you to go away and think that you need to be great at what you do. Or even amazing. We want you to be remarkable. And when we say remarkable we only say that because it's worth making a remark about. So if you're not getting people to spread the word about you, then your business isn't going to fly as much as it should do or it could do. So if you can create an experience or have a story that people just have to pass on to other people, then your business is going to fly.

It’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016. Remember to subscribe to the audio podcast in iTunes. https://www.youtube.com/watch?v=oNdFiv5WGLQ Taking part in this episode were: Saul Colt from Hubba Calin Yablonski from Inbound Interactive Alexandra Tachalova from AlexTachalova.com Amy Schmittauer from Savvy Sexy Social Kevin Krason from BizNet Susan Baroncini-Moe from Business in Blue Jeans David Horne from DavidHorne.me Ilise Benun from Marketing Mentor Liam Martin from Staff.com Kamila Gornia from KamilaGornia.com Mike Russell from New Media Europe Alex Harris from Alex Designs Olga Andrienko from SEM Rush Danny Ashton from NeoMam Jamie Turner from 60 Second Marketer David Shaw from DavidMarkShaw.com Tom Treanor from Wrike Chris Marr from the Content Marketing Academy Cosmin Negrescu from SEO Monitor Jeremy Boeh from NEXT High School Martin Waxman from MartinWaxman.com Lukasz Zelezny from uSwitch Ryan Buchanan from eROI Andrew McCauley from Autopilot Your Business Kevin Hillstrom from Mine That Data John Lee Dumas from Entrepreneur on Fire Mickey Lonchar from MickeyLonchar.com Janet Fouts from JanetFouts.com Paul Julius from Frixil Alex Makin from Syneka Marketing Alita Harvey-Rodriguez from Milk It Academy Trevor Young from PR Warrior Heather Porter from HeatherPorter.com Jonny Ross from JonnyRoss.com Mark Pack from Blue Rubicon Dave Jackson from the School of Podcasting Jon Buscall from Moondog Marketing Andrew and Pete from AndrewAndPete.com Mark Asquith from Excellence Expected Colin Gray from The Podcast Host Daniel Burstein from Marketing Sherpa Jeff White from Kula Partners Robert Brady from Clix Marketing Mark Traphagen from Stone Temple Consulting Matthew Turner from Turndog Adam Vowles from SUSO Digital Beki Winchel from PR Daily Brandon Yanofsky from My WP Expert Joel House from Black Shirt Marketing David Rodnitzky from 3Q Digital Ian Anderson Gray from IAG.me and I’m David Bain - founder and host of Digital Marketing Radio. The next episode will be published on Tuesday the 5th of January - have a wonderful Christmas and a Happy New Year when it comes! :)

I'm joined today by someone who leads the PPC & SEO efforts for a large multinational corporation. He’s Director of SEO & digital advertising at Pearson Education. Welcome to DMR, Jarrett Byrom. https://www.youtube.com/watch?v=OEul0LMeHks On this episode of Digital Marketing Radio we discuss  the challenges of digital marketing at a large corporation, with topics including: Is it better to have a small budget, and be able to make decisions quickly, or have a larger budget, and having to spend more time justifying why you want to do things? What are the particular challenges that you face heading up the digital marketing department in a large organisation? How do you justify doing what you want to do if senior management don’t really ‘get’ digital marketing? What about SEO - how do you sell that internally? What are some of the more effective digital marketing activities for Pearson at the moment? I can see that 40,000 staff work for Pearson and that your main website doesn’t seem to focus on selling. How many websites do you have? How do you measure the ROI of brand marketing? [Tweet ""You need to focus most of your time on doing things that scale." @JarrettByrom"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Excel [Spreadsheet software] Moz [SEO management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Blab [Live streaming software] Meerkat [Live streaming software] Periscope [Live streaming software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to focus most of your time on doing things that scale. If I had to say one thing, that's really going to define your success in the digital marketing world, is to do that with your time. Spend the vast majority of your time doing things that are going to scale.

Today I'm joined by someone who transformed his business from a regional player to a national leader using Inbound marketing. He’s a man with a passion for empowering entrepreneurs, solopreneurs and small business owners. Welcome to DMR, Tom Schwab. You can find Tom over at TMschwab.com/DMR. https://www.youtube.com/watch?v=b03JXxRmSjE On this episode of Digital Marketing Radio we discuss growing your business as a podcast guest, with topics including: Is it really possible to grow a business quickly without paying for advertising? So how many podcasts have you been on as a guest? How to be a podcast guest Do you host your own show as well, or is it better just to appear on other shows? How do you go about appearing on these shows? What do you do to prepare beforehand? What are the more common mistakes that interviewees make? Is it right to talk about your own product or service on other people’s shows? What’s the most effective call to action to make when you’re being interviewed on a podcast? [Tweet ""Marketing is about starting a conversation with someone who could be an ideal customer." @TMSchwab"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Text Expander [Save time typing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Software that my customers are using My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Marketing is about starting a conversation with someone who could be an ideal customer. Just always remember that, and decide what are you going to do for marketing - can you start that conversation on social media? Can you start it as a podcast host? As a podcast guest? Is it best to do it one-to-one? Figure out what that is. How you can start that conversation. and that is your marketing secret.

I'm joined today by a man who markets a marketing agency - he’s the Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving major brands. Welcome to DMR, Mark Traphagen. You can find Mark over at StoneTemple.com. https://www.youtube.com/watch?v=XHfDn1iaK8o On this episode of Digital Marketing Radio we discuss  the antifragile Marketing, with topics including: What exactly is antifragile marketing? How do you build a marketing team to prepare for an uncertain world? How do you build a system that is capable of adapting to shocks? Is it possible for a large marketing team to react to unexpected events, or are smaller teams more naturally better suited to change course? If you’re a marketing director, in charge of a large department that’s been quite regimental in its past thinking, how do you introduce out-of-the-box thinking? What about people in your organisation who don’t like change, and just focus on doing their own jobs well - should they be pushed to try different roles to expand their awareness of other things that are going on in the business? [Tweet ""Become a practitioner above a theoretician." @marktraphagen"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Buzz Sumo [Social sharing insight] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? SEMRush [Competitive analysis software] Similar Web [Competitive analysis software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Trust your experience, trust your instincts and do it. Become a practitioner above a theoretician. Don't ignore theory, but most valuable is just go out and do it day after day and be learning from what you do. Fail fast.

My guest today is the former Editor-in-Chief of Search Engine Journal. She’s the Brand and Community manager at Internet Marketing Ninjas and the founder of My Blog U. Welcome to DMR, Ann Smarty. You can find Ann over at MyBlogU.com. https://www.youtube.com/watch?v=Pl9vDL5WtIU On this episode of Digital Marketing Radio we discuss  how to build and manage your own online community, with topics including: Why is it important for a business to manage its community? Should every business try to foster its own online community? What are some of the benefits to having your own online community? What are some of the mistakes that businesses make when trying to build their online community? How do you get started building a community? What are some of the best platforms to build a community on? How do you manage to encourage ambassadors to grow your community on your behalf? [Tweet ""If you launch your product and you love it, it means you've launched too late!" @seosmarty"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Tweet Deck [Twitter management] Cyfe [Online marketing dashboard] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Sprout Social [asfafasf] oktopost [Social media analytics] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Do it! So many people are waiting for something before they launch, or before they start building their community. They think that it's so complicated or even starting a site is such a huge task. People are always looking for a 'good time' to do it. You know what? There is no good time. I like the quote: "If you launch your product and you love it, it means you've launched too late." If you plan to do something, just do it.

Today’s guest has been featured in Forbes, Superfast Business and Marketing Optimization TV - I’ve been on Marketing Optimization TV with Alex too! My guest has built up a popular email marketing podcast, The McMethod, with over 200,000 downloads to-date and he’s also founder of his own ecommerce email marketing agency. Welcome to DMR - John McIntyre. You can find John over at ReenGager.com. https://www.youtube.com/watch?v=IKBrzo1fZuE On this episode of Digital Marketing Radio we discuss how can e-commerce stores take advantage of email marketing, with topics including: Why focus on helping ecommerce stores? What is specifically different about email marketing for ecommerce? Is it essential to use a 3rd party service like Sendgrid for transactional emails? How do you use email to increase customer spend? Is it important to personalise email newsletters based upon a customer's product interest & if so, how do you do it? Where are the biggest lost opportunities that many businesses are missing out on when it comes to email marketing? Are there certain ecommerce platforms that make it easier to integrate email marketing? Is there any other method of communicating with customers such as text messaging or social media that is increasing in importance or can you see email remaining King for the remaining future? [Tweet ""The problem is that you just haven't figured out how to make it work yet." #Quotes @johnmcintyre_"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Get Drip [Marketing automation] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Active Campaign [Marketing automation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? When I think about the last 3 or 4 years of doing this and playing this game, I think that the biggest thing that would have changed everything else would have been sticking with stuff. And not just sticking with one business, because I've stuck with one business for the past 3 years. Not just sticking with one business, but with sticking with one project within the business. If it's not working for you within 3 months, the problem isn't you. The problem is that you just haven't figured out how to make it work yet. And the solution then is not to go and try something different, it's to keep on working on that thing and feel the pain of failing at it, of having to grind, just like everyone else does, feeling that you're not as smart as you like to think you are.

Today I’m joined by a man who started his own digital agency in 2007 and transformed it into an SEO focused agency in 2012, quickly becoming a leader in the Romanian market. Welcome to DMR, Cosmin Negrescu. You can find Cosmin over at SEOmonitor.com. https://www.youtube.com/watch?v=37GVl4xV40g On this episode of Digital Marketing Radio we discuss  the metrics you should be tracking to measure your SEO success, with topics including: Is being a good SEO all about being a good scientist, knowing the figures, the formulae. Or do you need to be an artist as well to be a great SEO? So what are the most important metrics to consider in tracking SEO nowadays, and how have they changed over the years? What are some of the common SEO mistakes that you see businesses making? Is it still OK to ask for links? How are SEO activities changing? Do you find that Google’s algorithm is different in Romania compared with the UK and the USA? What are your thoughts on the future of SEO? For example, will Facebook and Apple become more important search engines? And what about voice search? [Tweet ""Focus on areas that we think we are great; and on people that most need our solution." @ncosmin"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Apps [Productivity tools] Hubspot [Marketing automation] Buzz Sumo [Social content performance] Buzz Stream [Influencer outreach management] SEMRush [Competitor research] Majestic [Link index database] Deep Crawl [Deep site technical analysis] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Last Pass [Online password manager] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Focus. For me as an entrepreneur and as a marketer, it's the focus on the product or the service that I want to market and grow that is very important. It's the focus on the areas that we think we are great, for the people that most need the solution that we are building.

Today I’m pleased to be joined by someone who’s crazy enough to compete with hootsuite! He’s an entrepreneur with a passion for SAAS businesses - welcome to DMR, Emeric Ernoult. You can find Emeric over at AgoraPulse.com. https://www.youtube.com/watch?v=_OrrGycblRA On this episode of Digital Marketing Radio we discuss  whether every business be using a social media dashboard, with topics including: Why build a social media dashboard? What kind of efficiencies can a small business gain by using a social media dashboard? Isn’t it best just to focus all your efforts on the one social network and do a quality job there? Why do you focus on Facebook, Twitter and Instagram? What are the biggest opportunities on those networks at the moment? Is it still important to drive traffic back to your site and build your own email list? What’s the future for these social networks? How will they continue to evolve? N.B. I introduced Emeric saying that he was "crazy enough to compete with Hootsuite" - here's an interesting blog post that compares the various social media management tools, showing that AgoraPulse are doing very well indeed! [Tweet ""Ask: Are these things going to help us build the business we want to build? Yes or No!" @eernoult"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? ChartMogul [Analytics for Stripe and other payment software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Active Campaign [Email marketing, marketing automation & sales CRM software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Wake up every morning and ask yourself "Am I going to focus on the most important thing to take my business to the nest step, to build my long-term vision, to build towards my long-term goal?"

Today I’m pleased to be joined by someone who’s built a multiple six figure business, while travelling the world. A lady who is a number 1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life - welcome to DMR, Natalie Sisson! (You can find Natalie over at SuitcaseEntrepreneur.com.) https://www.youtube.com/watch?v=p0C4vfl2H4A On this episode of Digital Marketing Radio we discuss monetizing Yourself, with topics including: Can anyone monetize themselves online? What’s a realistic timescale to start to bring in a few thousand dollars per month? What are some of the initial steps to get started? Is it possible to do this part time? What are a few strategies that are working particularly well at the moment? What things used to work but aren’t so effective now? Will this get easier or harder in the future? [Tweet ""Listen to @yoda: Do or do not. There is no try." @nataliesisson"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Asana [Task management tool] Paypal [Online payments] Google Apps [Google Drive, calendar & Gmail] Time Doctor [Software for time management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Hubspot [Marketing automation software] Click Funnels [Marketing automation software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Listen to Yoda: Do or do not. There is no try. We need a lot more doers in this world and less people going "I'll try that someday" or "I don't have time for that". I'm all about taking action and I think at the end of the day, if you want to make something of your life, if you want to impact people, if you want to do good in this world and leave a really cool legacy, take action and don't put off doing tomorrow what you could do today.

Today I’m pleased to be joined by someone that helped me the first time I used Blab. He’s got more than 25 years’ experience in marketing, having assisted companies like Coca Cola, American Express and Proctor & Gamble in the past. Welcome to DMR, Timm McVaigh. https://www.youtube.com/watch?v=p0wnxaOvDxI On this episode of Digital Marketing Radio we discuss  the traits of a good social brand, with topics including: In the future, will it be possible for brands to be a success without being social? What are the traits of a good social brand? What is the social aspect of a brand? Can a logo or “persona” be sociable, or is it down to the people in the organisation? Surely if a company’s products or services are good enough then their customers will do the talking on behalf of the brand on social media? Should your brand’s social voice always be congruent with your brand identity? How should personal brands and corporate brands sit together? So much has happened in the digital world over the past few years. Can you imagine how social platforms might continue to evolve, and if so how brands might have to adapt? [Tweet ""A good social brand listens more than it speaks." @brandideas"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Adobe Creative Cloud [Design and creative software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Social analytics tools in general My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You've got to transform your brand beyond logo and message and the thing that we do to the thing that it does for someone else. And that means having a conversation. That means allowing your you to be the voice of that relationship. Social means that we've become a person in a corporate world, and that corporate voice has to be more a person than just 'we are a company changing the future'. People want to know why you're changing the future and have a conversation around how can we help to change the future with you.

https://www.youtube.com/watch?v=iQYiwQU7Jvc Today's guest describes himself as a consultant, a storyteller and a builder. He's also the Entrepreneurship Director of NEXT High School in Greenville South Carolina and one of the co-founders and original architects of The Space - an entrepreneurship programme at Wofford College. Welcome to DMR, Jeremy Boeh. On this episode of Digital Marketing Radio we discuss the art of storytelling in marketing, with topics including: Is it important for every marketer to understand the art of storytelling? How would you define being a good storytelling marketer? What would you say makes a good story? What's the starting point if you want to weave a better story about your brand? What are one or two examples of brands that do storytelling really well? I'm sure that you can do storytelling the wrong way as well - what are some of the pitfulls to avoid? Where do you incorporate a good story into your content - do you need to weave your story into all types of content like your site and emails or is it best just to use your blog and social media to do your storytelling? How do you measure the ROI of storytelling? [Tweet ""Hustle over recognition and impact over everything." @jeremy_BAY"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? HootSuite [Social media management] The entire Google Apps system What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Periscope [Personal broadcasting tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Understand that IMPACT should be at the beginning of everything you do. Hustle over recognition and impact over everything. If you're making an impact, the end result should be that you're improving people's lives and not how much money you're making from it.

My guest today build brands for TV personalities, experts and entrepreneurs. You've seen his clients on on television, including Shark Tank, Dancing with the Stars and The X Factor. He’s also author of a book called “Shut up and Tweet” - welcome to DMR, Phil Pallen. (You can find Phil over at PhilPallen.co.) On this episode of Digital Marketing Radio we discuss personal branding, with topics including: Can an ugly person become beautiful? What makes a beautiful person appear ugly? What are some of the best things to do when reaching out to people for the first time? What are some of the mistakes that people make when presenting themselves to the public? What are some of the most effective ways to get noticed by influencers? If you’re being interviewed, what are a few things that you need to do to improve how you’re perceived? How do you decide on a brand’s personality? [Tweet ""You'll get there if you make it about THEM, not YOU." @philpallen"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Docs [Document management] BillingsPro [Online Invoicing by MarketCircle] Evernote [Collect ideas for podcasts] Pinterest Secret Boards [Personal brand ideas] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Infusionsoft [Online communication management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Remember that it's not about YOU. Successful brands are built when we make it about THEM, when we satisfy a need - like any good business does. So make it about the person that you're selling to, or you're offering something to.

https://www.youtube.com/watch?v=1QdEDT1CIMA Today I’m pleased to be joined by someone who helps creative people transition into being successful, creative freelancers with website makeovers, e-courses, and public speaking. He’s also spoken at TEDx – and while there, took the time to roll around the floor – as a cat. Find out more about Jonathan at JonathanTilley.com. On this episode of Digital Marketing Radio we discuss  whether it is still necessary to be creative to build a great website, with topics including: In a world where there are so many wonderful website templates, is it still necessary to be creative to build a great website? On your own website, you say that you help clients with 5 main things.. 1. Build a responsive website 2. A logo 3. An about page 4. Website security 5. Promo material like business cards Why is a logo important? What are the important characteristics of an effective logo? Why do you need to have a prominent ‘About’ page? What should it include? Why? Why are hard-copy promo materials important? What should business cards include? What other hard-copy promo materials work? [Tweet ""Don't do it unless it's fun!" @JonathanTilley5"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? MailChimp [Email marketing software] Procron [Social media scheduling] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Periscope [Personal broadcasting] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Don't do it unless it's fun! This is a huge adjust/pivot point for me. I was doing everything that you're supposed to do like article submission, guest blog posting; and I tried all those different things out and it became so tedious and I was just so ****** off with everything. And I was just chatting with my friends and they were saying, 'this doesn't seem like fun for you anymore'. And they said 'why don't you try to do something that is fun?'

Today I’m pleased to be joined by an experienced CMO and technology savvy entrepreneur. Someone with a passion for digital marketing and how technology can help his clients achieve their goals - welcome to DMR, David Shaw! You can find David over at DavidMarkShaw.com. On this episode of Digital Marketing Radio we discuss why Good Content is not enough, with topics including: If I work in a business and I produce what I consider to be a great piece of content - and I do this on a weekly basis, surely eventually if the content’s good enough, at least after a while, something’s going to get some viral traction? Was content by itself ever good enough? Is it getting harder to be a content marketer? What type of content works best at the moment? How do you market a piece of content? What’s the future for content marketing? [Tweet ""Be consistent with your content production. Consistency is the key." @Davidmarkshaw"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Buffer App [Social sharing scheduling] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Optimizely [Split testing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be consistent with your content production. Consistency is the key. Be as valuable, as useful as possible and the customers will come.

Today I'm joined by an author, a speaker and a social media consultant, all rolled into one! She’s the co-editor of the leading PR, marketing and social media publication “PR Daily” – welcome to DMR, Beki Winchel! You can find Beki over at PRDaily.com and on her About page. On this episode of Digital Marketing Radio we discuss  how PR works ion 2015, with topics including: What’s the difference between traditional PR, and PR in 2015? Is it time to completely forget about traditional PR? Is PR part of marketing or is it a separate discipline? What’s the difference between social media and modern PR? Take me through the steps of building relationships with influencers. What mediums are working really effectively for you at the moment to communicate with influencers - so which social network is working really well - and how do you get in touch? How does video fit into the mix? [Tweet ""It's not about YOU. In good relationships, people put the other person first." @bekiweki"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Bundle Post [Social media curation] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Analytics tools My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? It's NOT about YOU. In good relationships, people put the other person first.

Today I’m pleased to be joined by the author of the most comprehensive and well-received book on Google AdWords in print - it’s called Advanced Google AdWords. Some of the brands that he’s worked with include Amazon, Yahoo, and Business.com. He’s the co-founder of Ad-Alysis - welcome to DMR, Brad Geddes! On this episode of Digital Marketing Radio we discuss  whether Google AdWords is to expensive for most businesses, with topics including: Is it really possible for a regular business to bring in lots of profitable traffic from Google AdWords nowadays - or is it much more difficult than it used to be? What are some of the biggest mistakes that you see companies making with Google AdWords campaigns? Is it more difficult for certain industries? What’s the secret behind achieving a great quality score? On a limited budget is it best to start with exact match keywords, or are there other just as effective ways to get going? Should a business use specialist landing page pages from companies like Unbounce or is a regular website OK? What are the best things to split test? [Tweet ""If your site doesn't convert you shouldn't spend any money on paid search." @bgtheory"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? AdWords Editor [PPC Ad Editor] Bing Editor [PPC Ad Editor] Excel [Microsoft spreadsheet software] AdAlysis [Ad testing] Windows Live Writer [Blogging tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marin [PPC campaign management software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Ensure your website converts for traffic you send it. It doesn't matter what your medium is. Email's great. Social's great. SEO is great. Paid search is great. If your website can't convert it, who cares?

Today I’m joined by an internationally recognized expert in Facebook marketing. Someone who’s an author at InsideFacebook and also been featured in the Wall Street Journal. He’s the co-founder and CTO at Blitz Metrics – welcome to DMR, Dennis Yu! On this episode of Digital Marketing Radio we discuss Facebook marketing today, with topics including: How much has the Facebook marketing opportunity changed in the past 12 months or so? Are there certain business sectors that do best when it comes to Facebook marketing – or can Facebook marketing really work for any business? What are some of the mistakes that you see businesses making with marketing on Facebook at the moment, and how can these mistakes be rectified? What’s some of the best practice to squeeze maximum business results out of Facebook? Is it important to build a personal brand on Facebook or can just focusing on Facebook as a business brand work? Should your business personality be more light-hearted on Facebook that on other social sites like LinkedIn? Is the big opportunity with remarketing or more conventional pay per click advertising? What’s some of the best practice with remarketing? Do you advise using Facebook’s native advertising platform for managing a remarketing campaign or is it better to use a service like AdRoll or Perfect Audience? [Tweet ""Learn through the mistakes that we've made with other people's money." @dennisyu"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Boomerang [Email reminder system] Ghostery [Chrome plugin] Infusionsoft [Communication sequencing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? AdEspresso [Facebook advertising management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I'm the Check-List King. I want you to follow these check lists and go through them and give me feedback. Go to BlitzMetrics.com/GTM and start there - and then you're going to learn about how to do Facebook advertising for a dollar a day. You're going to learn about the set-up checklist, you're going to learn about personal branding which is at BlitzMetrics.com/PBG. I want everyone to go through these checklists, and if you find something that really resonates with you, tweet at me (@dennisyu), or talk about it on LinkedIn - or email me (dennis [at] blitzmetrics.com). I want to see your success. I am here because I want to see everyone be successful based upon some obvious things that we have learned through making lots of mistakes with other people's money.

Today I’m pleased to be joined by someone who was responsible the explosion of SEMrush’s brand presence in Europe. She now focuses on helping to drive the brand awareness of many different digital marketing tools - welcome Alexandra Tachalova (@AlexTachalova on Twitter and here on LinkedIn) On this episode of Digital Marketing Radio we discuss building brand visibility through relationships, with topics including: Do you really think that building relationships with experts can result in measurable marketing success? Is it possible that investing in relationships can result in a better ROI compared with other more traditional digital marketing tactics? How do you go about building those relationships? How do you leverage the power of those relationships from a marketing perspective? What kind of marketing activities would benefit from these relationships? How would you run these marketing activities? Can you think of a time that you’ve actually been able to measure the impact that building these relationships in terms of brand visibility? [Tweet ""If you really care about your business, focus on real people - on real emotions." @AlexTachalova"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? BuzzSumo [Social media monitoring] Ahrefs [Backlink analysis & content explorer] SEMRush [Competitive intelligence] Kerboo [Data intelligence] SEOMonitor [SEO Performance tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Horizon by Branded3 (Yet to launch to the public) [Competitive intelligence tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Don't waste your time on trying to somehow trick Google with manipulative techniques and link building; anything which isn't focused on building real relationships. If you really care about your time and your business, focus on real people - on real emotions. This is the best approach. If you invest in a couple of people per week, or per month, it's going to pay you great dividend in the end. Because those people can share real interaction. And on top of that, they may even write blog posts about you and mention you in their speeches. That will have a significant effect on your brand authority and visibility.

Today I’m pleased to be talking to a man, who founded his first Internet Marketing firm back in 1999. He’s worked for a large search agency, in-house for couple of major brands and is a regular conference speaker - he's welcome to DMR, Anthony Kirlew. You can find Anthony over at AnthonyKirlew.com. Today on Digital Marketing Radio we discuss  how to create a holistic digital marketing strategy, with topics including: Do you think that  brick and mortar businesses generally ‘get’ digital marketing nowadays more than they used to a few years ago? What do you feel businesses struggle most with at the moment when it comes to digital marketing? Tell me about your 'SWOT' approach to digital marketing What would you say are the things that businesses think that they’re doing well - but they’re actually not? If you’re doing work for a bigger business that employs multiple agencies to do different digital marketing activities - is it possible to tie everything together in a joint approach? [Tweet ""Before starting a marketing plan, make sure you know who your target customer is" @AnthonyKirlew"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? iOS [iPhone operating system] Sprout Social [Social media management] Google Drive [Document sharing] Quicktime [Watch & edit videos] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Periscope [Mobile broadcasting] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Before starting a marketing plan, make sure that you know who your target customer is, know what their specific needs are, and know how you can serve those needs in a way that's different than your competition.

Today I’m pleased to be talking to an award-winning web designer, a man who’s created over 7000 different A/B split tests - he’s the founder and host of Marketing Optimization TV - welcome to DMR, Alex Harris! Today on Digital Marketing Radio we discuss split-testing web pages, with topics including: What got you so passionate about website conversion rates? I’ve been watching the most recent episode of your podcast, Marketing Optimization TV - that’s episode 104 as we record this. And Ton, your guest on that episode says that  if you’re getting below 1000 conversions per month, don’t do A/B testing. Is that something you agree with? What are some of the things that a business should focus on before starting A/B testing? What are some of the general good web design practices that work well at the moment? There are so many specialist, pre-tested landing pages now like LeadPages and Unbounce. Is this the best place to start? Do you conduct multivariate tests - or do you prefer A/B tests? What’s your favourite software for split-testing? How else is web design changing? [Tweet ""The way you see your website is a lot different than the way your customer sees it." @alexdesigns"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? VWO [Website CRO optimization] Optimizely [Website CRO optimization] Google Analytics [Analytics software] Hotjar [User tracking] Inspectlet [Heatmaps] Survey Monkey [Surveys] User Testing [User journey funnels] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Hubspot [Marketing automation] Marketo [Marketing automation] Vero [Email personalisation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? It's not about winning awards. It's really about getting results. Not only for yourself and for your clients, or the companies that you work for. But you really want to build yourself as a person of character, focused on results. If you are known to produce, and to produce results, you'll always be able to get a job. So don't assume that you just need to have a pretty website. You want to really have it focused on results.

The Periscope personal broadcasting app was launched just a few month ago, but it’s already seeing over a million broadcasts per month. And today’s guest is one of the leading Periscope authorities with over 20,000 followers - Mark Shaw. You can find Mark over at MarkShaw.biz. Today on Digital Marketing Radio we discuss Periscope marketing for business, with topics including: Why did you so quickly decide that Periscope was the place to be? Meerkat’s another personal broadcasting app - is Periscope better than Meerkat? How would you describe Periscope to someone that doesn’t know much about it? Does every business need to be aware of Periscope? Is Periscope a place for brands - or is it better for individuals? What are a couple of your best tips for getting started on Periscope? What are some of the mistakes that you see people and businesses making on Periscope? [Tweet ""The world needs more doers, not more talkers. DO IT!" @markshaw"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Gmail [Email] & Google Calendar Dropbox [Document sharing & storage] Hootsuite [Document sharing & storage] Periscope [Mobile broadcasting app] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Buffer [adADad] Twilert [adADad] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? The world needs more doers, not more talkers. DO IT!

I'm joined today by one of Australia's top digital marketers - he's the creator of The Challenge and the Founder of MagCast - Ed Dale. This episode of Digital Marketing Radio is brought to you by DEEPCrawl. When you need a comprehensive website crawler, that identifies and monitors how your site is performing through the eyes of a search engine, I recommend DEEPCrawl. DEEPCrawl gives a complete and accurate picture of the health of your website architecture - and identifies where the gaps are. Get your free website crawl of up to 10,000 URLs at DEEPCrawl.com/report. Today on Digital Marketing Radio we discuss  whether Apple's iOS 9 is a 'Game Changer', with topics including: Should businesses that only have websites and don’t have apps be worried or is it perfectly OK just to potter on, just with a website? Is it necessary to be on any other app store, or is Apple the only one that counts at the moment? Apple are in the process of testing the release of iOS 9 as we speak - and one of the features that they’re releasing is in-app search. And that allows Apple to crawl the website of the app. It also allows the app to handle deep linking and support structured data to surface in search. Could any of that be a game-changer? Should Google be scared? What about the Apple watch - is that something that you’ve got or planning to get yourself? [Tweet ""often the things that actually work are not the things that you thought would work." @Ed_Dale"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? RSS Readers in general What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Group communication software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to be testing. Because often the things that actually work are not the things that you thought would work.

Today I'm joined by someone who’s been a digital strategist since 1997 - he’s author of 5 best-selling books and recognised by the Chartered Institute of Marketing as one of 50 worldwide gurus who have shaped the future of marketing - Dr Dave Chaffey. You can find Dave over at smartinsights.com. In this episode of Digital Marketing Radio we discuss  digital marketing strategy through the years, with topics including: You've been a digital strategist since 1997 - so that means that you've seen lots of changes. But what stays the same? Can you think of one strategy or technique that you’ve been teaching since the very beginning that hasn't changed at-all? Are you generally in favour of as many digital marketing activities as possible being carried out in-house, or are there activities that agencies generally do better than in-house? In your book, “Digital Marketing - Strategy, Implementation and Practice” you talk about B2B digital marketing and B2C digital marketing - how would you summarise the main differences between the activities involved in B2B digital marketing versus B2C digital marketing? You also changed the name of your book from Internet Marketing to Digital Marketing - and I also changed the name of my own training program from the 26-Week Internet Marketing Plan to the 26-Week Digital Marketing Plan - what were YOUR reasons for changing from “Internet marketing” to “Digital marketing”? You wrote a book on email marketing - Do you think email marketing is more important now than it’s ever been? What are some of the major digital marketing trends to be aware of at the moment? [Tweet ""I don't get why businesses don't seem to invest in CRO." @DaveChaffey"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [Analytics software] Kiss Metrics [Analytics software] WordPress [CMS] Hootsuite [Social media management] Buffer [Social media management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Infusionsoft [Marketing automation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I don't get why businesses don't seem to invest in CRO. You need to be running tests across the whole website, the whole customer journey.

Today on Digital Marketing Radio I'm joined by the marketer other marketers go to for YouTube advertising advice - Nathan Hague. In this episode we discuss his YouTube marketing guide, with topics including: Can YouTube really drive quality leads to a business? How should you structure your YouTube ads? What should you do with tablet traffic viewing your video ads? Should you target YouTube categories or specific videos with your advertising? How do you differentiate your desktop and tablet traffic? How can you take advantage of tags on other people's videos? What software do you use to manage your YouTube advertising campaigns? [Tweet ""I hate websites - they suck and they can die!" @australiawow"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Facebook Target Grow [Targeted Twitter followers] The Green Button [LinkedIn] Twubs.com [Find Twitter chats] SocialBro.com [Twitter marketing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? KissMetrics [Analytics software] Hootsuite [Twitter management] Xero [Accounting software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Take a step back and survey all that is marketing, take stock what it working and have a look at what is really working for you according to your analytics and make some business decisions for your future based on that, and not on what you think you should be doing.

Michael Fleischner has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and other major media like Digital Marketing Radio! He’s author of SEO Made Simple and you can find him over at BigFinSolutions.com and in his My SEO Made Simple community. Today on Digital Marketing Radio we discuss the latest trends in SEO, with topics including: Is it possible to to practice SEO nowadays as a silo artform, or in 2015 is it always necessarily to practice integrated marketing? How would you define integrated marketing? What would you say are the latest trends in SEO? What are the most significant ways in which SEO has changed in the last couple of years? What are the keys to an effective organic optimization strategy now? Do you have any predictions of how SEO might evolve in the future? Will SEO ever die? [Tweet ""Always be learning. There is so much happening and so much changing so rapidly." @mfleischner"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [Website visitor tracking] Moz [SEO campaign management] Hootsuite [Social media management] Also Michael mentioned Link Detox in the main show dicsussion What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Traditional marketing platforms in general My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Always be learning. There is so much happening and so much changing so rapidly.

Matt Dyor is Founder at Payboard, where he helps customers generate more business value from their existing website traffic. You can find him over at Payboard.com. Today on Digital Marketing Radio we discuss conversion rate optimization (CRO), with topics including: How do you define conversion optimization? How has conversion optimization changed over the past few years? How do you track visitors across multiple devices? How is customer journey optimization different than conversion optimization? What are a few of the biggest mistakes that companies are making with conversion optimization at the moment? Why is it a good time for marketers to start focusing on conversion optimization? Should everyone in a marketing department be aware of conversion optimization and what to do about it? Do smaller companies have an advantage over larger companies when it comes to CRO? [Tweet ""Empathise with people who have no idea why you're awesome!" @mattdyor"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Twitter [Social media] ZootRock [Social media management] Buffer App [Social media management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marketo [Marketing automation software] Also, here's Matt's blog post that we discussed, talking about Twitter advertising. My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be data driven. Really empathise with people who have no idea why you're awesome & look at the world from their perspective & help them figure out why you're awesome as soon as possible.

[ NOTE: Please note that my isn't perfect in this episode due to a recent studio move, so apologies about that! It will get better again for future episodes :) ] Mike Russell is founder of Music Radio Creative – an audio-on-demand service based on the Isle of Wight. He’s also putting together a brand new event called New Media Europe, to be held in Manchester in September of this year. Today on Digital Marketing Radio we discuss  whether or not going to face-to-face events can build your digital authority, with topics including: To build your digital authority fast, do you think that you have to attend face-to-face industry events? What’s your main reasoning behind hosting live events? Over the past year or so, you moved from producing a UK Podcasters event to a New Media event. What was your thought process being the brand shift? What are some of the main challenges you've faced in organising your own events? You've got some top speakers at New Media Europe. I've had some top interviewees on Digital Marketing Radio. But it’s one thing for me to get half an hour of someone’s time, compared with asking for a few days of someone’s time and flying then half-way around the world. How do you persuade people to speak at your event? If someone’s listening to this, and they want to put on their own event, what are a few of the essential steps that they need to go through? [Tweet ""Blogging sets up a tone but podcasting helps get people to know, like and trust you." @imikerussell"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Adobe Edition [Audio editing software] Adobe Creative Cloud [Adobe software suite] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Analytics SEO [SEO software platform] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Start a podcast. If you're not, get on Google Hangouts. Get closer to your audience. Make a connection. The topic about this episode is all about 1-to-1 connections and meeting in person and that magic that happens when you actually meet someone - so get as close as you can to your audience. Blogging sets up a tone but podcasting helps get people to know, like and trust you. And if you can do video - I've already steered away from video for so long - and even my Adobe Edition tutorials that I have, for ages, if you watch the initial ones you will see that they are just Screenflow - there's none of me on it. And it was actually Ray Ortega who gave me this tip - he's a fantastic audio and video podcaster in the United States - he just said to me one day, "Mike, why don't you just flick on your web cam and have your face up there while you're going an Adobe tutorial." And I did. And that was the turning point for me, connecting with my audience. Because they were like - "Oh, that's Mike!"

Chris Sanfilippo is the president of Rank K.O. and a reputation management expert. You can find him over at RankKO.com. Today on Digital Marketing Radio we discuss  reputation management, with topics including: Does every business need to be concerned about Reputation Management? Is it possible to control Google Suggest results? Why are micro sites such an effective reputation management strategy? Is it ethical and right to try to try to bury negative comments that are valid? So what are some of the best ways of removing content from search engines? What about negative social media discussion – how do you manage that? Do you also have to monitor forums, or any other sites? Where should you try to publish positive, good content, so that negative content is less likely to be found? [Tweet ""There's no need to reinvent the wheel." @csanfilippo01 #DigitalMarketingRadio"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? SERPWoo [Keyword monitor] Mention [Where your brand is mentioned online] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Monitor Backlinks [Monitor the backlinks to your website] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? When it comes to managing your online reputation, there's no need to reinvent the wheel. Take a look at a lot of other businesses in your industry, and see what's ranking on page 1 for their business name, even look on page 2. And if you see websites starting to appear more and more, that means for this specific industry, that business listing site or that map listing site or whatever it may be, that one is going to rank higher, based on the industry that you're in. Those are going to be the websites that you are going to want to build your business listings on first - and if you go and you do that and get a dozen of those you're going to have a shot at really maintaining a good base for your online reputation because you're somewhat controlling the first page of search results.

Charles Valher is the CEO and founder of ‘PPC Empire’ - a company that proudly doesn’t do SEO! You can find him over at PPCEmpire.com. Today on Digital Marketing Radio we discuss  why so many people #FAIL with PPC, with topics including: I always find it interesting to talk to people who aren't digital marketing generalists – and you've nailed your colours to the PPC mast – why pay per click? How did you get started with PPC? What type of paid ad works best on YouTube at the moment? Are you charged if someone presses 'Skip' on YouTube? How much do ads cost on YouTube? How highly targeted can you be when you select demographics or targeted audiences on YouTube? Why paid traffic so important in 2015? What are the main differences between the PPC platforms? How to know what PPC platform is right for your business? What are the elements of a successful PPC campaign? Why do so many people Fail with PPC? What are your predictions for the future of PPC? [Tweet ""There is no shortcut. Learn your skill and become a master." @CharlesValher #DigitalMarketingRadio"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Podio [Project management software] SEMRush [Competitor research tool] Optimyzer [AdWords tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Tube Master Pro [YouTube marketing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're going to go into an area, or you're going to start your business, commit and do the grunt work. there's plenty of people that we perceive as an overnight success - but there is no shortcut. Learn your skill and become a master.

Mark Asquith is the owner of digital and design agency DMSQD - and the founder and host of the Excellence Expected podcast. You can find him over at either dmsqd.com or excellence-expected.com Today on Digital Marketing Radio we discuss whether 'brick and mortar' businesses can be good content marketers, with topics including: How do you find the time to run a successful agency and a podcast that’s published 2 days a week? Do you edit your own podcasts as well? Why did you decide to launch a podcast? Why a 2 day a week podcast? Are you going to carry on with 2 episodes per week? Do you have any plans for other shows? As you're into design, do you interact on Pinterest and Instagram as well? Does your podcast work closely together with your agency business or are they largely separate entities? Do you think that all traditional businesses should be producing their own content or can this be outsourced? Something else that you’re passionate about is great design. Where does design fit into great content marketing? [Tweet ""Think about the users. Just give them something that's high quality." @MrAsquith"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? HotJar [Visitor heatmaps & video recordings] Evernote [Online note taking] Dropbox [Document and file sharing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Cyfe [All-in-one dashboard] Meet Edgar [Social media management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You've got to think about the customers. Think about the users. Just give them something that's high quality. Give them something that's got a lot of value. Give them over and above what they expect - no matter what that is, whether it's content, whether it's pricing strategy, whether it's service, whatever that is. But specifically in digital marketing you've got to get into their mindset. An that, no matter what the tactic is, no matter what the strategy is, if you can do that then you'll have much more success.

Back in October 2014 David Rodnitzky wrote an article called “Preparing for a keyword-less SEM world” – on the face of it that sounds an incredible thing to say. But of course Google’s advertising opportunities extend much further than pay per click ads beside search results now. Find out more in my interview with David Rodnitzky from 3QDigital. Today on Digital Marketing Radio we discuss whether or not keywords are dying in SEM, with topics including: How would you say Google are actually killing keywords? Why are keywords not as important as they used to be in search engine marketing? When did you get started in search engine advertising? What was it like in search engine advertising back when  you go started? How much if anything of what applied back then still applies now? What are the biggest paid advertising opportunities at the moment – Facebook / Twitter? And of course you provide paid advertising services at 3Q Digital – can you see more of these activities being done in-house in the future? How can you measure the effectiveness of native advertising? If so, what does that mean for the future of agencies? What are the likely to be the big advertising opportunities over the coming 12 months? It is possible to successfully cross-device track visitors at the moment? Is last click an acceptable form of attributing referring traffic credit? [Tweet ""You need to figure out where your customers are and not beholden to a specific channel" @rodnitzky"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Excel [Spreadsheet software] Google Analytics [Visitor tracking software] Omniture [Visitor tracking software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? A data management platform of some sort My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Follow your customer. Whether you're a B2B or B2C company people are using multiple devices and they're on multiple channels. And you need to figure out where your customers are and not beholden to a specific channel or a specific device, but understand the customer journey and then set up your marketing to reach them where they're actually visiting on the internet.

Danny Ashton is Founder of NeoMam - a visual content agency based in Manchester, UK. Today on Digital Marketing Radio we discuss Infographic marketing strategies, with topics including: What’s the difference between visual content marketing and infographic marketing? Looking back at splash flash pages Can widgets be useful from an SEO perspective? Can infographics help from an SEO perspective, or are they only useful for a brand building and direct traffic driving? What are some the mistakes made with infographics? What is best practice when it comes to infographics? How do you get bloggers to embed your infographic? What’s the future for visual content marketing? What's the difference between content marketing in the UK and content marketing in the USA [Tweet ""Identify who your digital audience is... before you even think about blog posts..." @dannyashton"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Buzz Sumo [Content performance analysis] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Gorkana [Media database] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Identify who your digital audience is. Identify who you sell to and break all those things down. Have that before you even think about blog posts or infographics, which is often the opposite of what most people do.

Nick Eubanks is the owner of top-ranked SEO Blog, SEONick.net and the creator of the SEO training course Master Keyword Research in 7 Days. Today on Digital Marketing Radio we discuss SEO for eCommerce, with topics including: What’s the difference between being OK at keyword research and mastering keyword research? Do marketing managers understand search intent? How specific do you need to be when you are building content to rank for specific long-tail keyword terms? Should you focus on your who site first, or it it best to just optimize a few categories really well? How do you attribute value - do you just use last click? How does doing keyword research for an eCommerce store differ from doing keyword research for a service based business? What are some particular challenges that an eCommerce business might face that other businesses might not? What is the best CMS to use for eCommerce? What has changed in SEO for eCommerce over the past 12 months? What’s likely to most impact SEO for eCommerce over the coming 12 months? [Tweet ""I don't want a desktop solution. I want to pay more money for a hosted solution." @nick_eubanks"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Term Explorer [Keyword research] Deep Crawl [Site health] URL Profiler [Audit links] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Pick 20 keywords for your business. Base them first on intent, second on volume and lastly on competitiveness. And then figure out how long it's going to take you to rank for these terms and what's the cost going to be.

Stewart Rogers analyzes the marketing technology sector and writes studies for VB Insight, including the State of Marketing Technology report. He also breaks martech news for VentureBeat. You can find him over at insight.venturebeat.com. Today on Digital Marketing Radio we discuss how to increase conversion rates, with topics including: What’s had the biggest impact on conversion rate improvement over the past 12 months? Should you be producing content based upon your target audience, or your own personality? How much information should you be looking for when you ask people to opt-in to your email list? How is big data impacting email marketing? How is personalization impacting conversion rate optimization? How so different generations use social media? What doesn’t work so well that used to work well a few years ago? What are some of the biggest mistakes that you see companies making at the moment? Can you give us a few examples of companies that are doing particularly well when it comes to conversion rate optimization? What do you think will be some of the biggest conversion rate optimization opportunities over the coming 12 months? What conversion rate improving marketing technology is catching your eye at the moment? [Tweet ""Conversion rate optimization is effectively free money. Start doing it." @TheRealSJR"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? HotJar - [Visitor recordings & heatmaps] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Conversion rate optimization is effectively free money. Start doing it.

Kevin Pereira started off as a small business owner with InstaMaids, before selling up and joining the Wet Shave Club as co-founder and CMO. There, he has repositioned the business as an eCommerce store with thousands of members. You can find him over at his Groove Learning group on Facebook. Today on Digital Marketing Radio we discuss Instagram & Pinterest Marketing, with topics including: Why did you decide to focus on image-based social media networks as one of the main marketing channels for Wet Shave Club? Do you find both Instagram and Pinterest to be just as effective, or is there a better network for what you’re doing? How do you measure traffic to your site from Instagram when there aren't any direct links from images? So what’s your posting strategy? What types of images are more likely to engage your audience? How do you get people to engage with you? Do you participate in paid media spend on social media? What’s the future for Instagram and Pinterest? How do you identify prospective bloggers for your outreach campaigns? What other forms of digital marketing are working particularly well for you at the moment? What are the mistakes that you see other companies making with their online marketing activities? [Tweet ""Be persistent. You cannot measure the success of something instantly." @wetshaveclub"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Instagress [Instagram automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Intercom [Email and messaging management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be persistent. You cannot measure the success of something instantly. Especially when it comes to social media. It is over a long period of time. 6 months to a year. So being persistent is probably the biggest thing I would say that helped us.

I wanted to do something a little bit different for this episode of Digital Marketing Radio – because each episode so far has been recorded either using Skype or Google Hangouts. So I went along to one of the biggest digital marketing Meetups in London – OMN London it’s called and asked a few attendees and speakers there for their thoughts on the state of digital marketing today. Later on in the episode I'm going to tell you about a brand new free SEO course that I’ve just released. But first of all, conversations with a couple of people that I met at the OMN London meetup. One of the first people that I got talking to was a chap called Jacob Flindt - listen to explain about him and his business. Now it’s quite easy for those of us involved in digital marketing to live in a bit of a bubble, thinking that everyone understands the ease and benefits of marketing your business online – but that’s not always the case. So I wanted to know whether Jacob thought that his target audience were generally comfortable with the options available to them when it comes to digital marketing. I thought that was an interesting thing to say, because it also mirrored by own experience working as a digital marketer in the in the financial services industry for a while. I went on to chat to Jacob about how with the proliferation of smartphone devices, digital marketing techniques were changing rapidly. I also asked Jacob what aspect about this was affecting his industry the most. Then Jacob and I wandered in to the main function room, had a beverage or two – and our conversion goes a bit leftfield - Jacob starts telling me about the marketing lessons that can be learned from Basil Fawlty… I then had the opportunity to speak with Aiden Carrol, one of the evening’s speakers. And I was very impressed with Aiden’s charisma. So I started by asking him how he became such an engaging speaker. I’d also be interested in your thoughts as well dear listener – do you like me mixing up the episode format a little bit, or do you prefer me sticking with the tried and tested format of interviews that I’ve been publishing so far? Send me a Tweet @DavidBain and tell me what you think.

[Tweet ""What is your added value? What are you offering to customers?" @LukaszZelezny"] Lukasz  Zelezny is an event speaker, Head of Organic @uSwitchUK and self-confessed SEO, PPC & social media geek! You can also find him over at Zelezny.uk. Today on Digital Marketing Radio we discuss social signals SEO, with topics including: Do you think that it is necessary to be prominent on social media nowadays to have great SEO? What impact do you think social has on Google’s algorithm? Are elements like Facebook likes actually part of Google's algorithm? Do social brand citations on social media have an impact on SEO? You also blog on LinkedIn – you don’t have that content anywhere else? Is LinkedIn the most effective social media network for you at the moment? Is being on Google+ a good use of your time? Is it best to focus on just a few social networks or should you try to 'be everywhere'? Is it worthwhile treating LinkedIn as your own blogging platform? Is it a good idea to accept anybody as a contact on LinkedIn? How did you get in to SEO? Is SEO not dead now? ;) Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Search Metrics [Keyword research tool] SEMRush [Keyword research tool] Majestic [Backlink analysis] aHREFS [Backlink analysis] Brand24 [Brand tracking] TalkWalker [Social Media Analytics] Fresh Web Explorer [Compare mentions and links] Screaming Frog [Site crawling] Deep Crawl [Corporate level site crawling] Moz [On-page optimizer] BuzzSumo [asfasf] Hootsuite [Social media dashboard] ViralContetBuzz [Social media sharing] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? What is your added value? What are you offering to customers? Why do you want to rank? Focus on the business objectives just now.

[Tweet ""It's not about who you know. It's who knows what you can do." @chrisgarrett"] Chris Garrett is Co-Author of the ProBlogger book and Chief Digital Officer at Copyblogger Media, responsible for Rainmaker.fm. You can find Chris over at ChrisG.com. Today on Digital Marketing Radio we discuss Digital Marketing Technology & Blogging, with topics including: You registered ChrisG.com back in 1998 – you've been in the digital sphere for a long time! What do you remember about the early years of the web? How did you get into blogging? What about WordPress? When did you start using that? Are you still a coder? Given the development of social media, Is a blog more or less important for a business to have now compared with a few years ago? Over the last couple of years we've seen inbound marketing automation software become more intelligent – what developments in marketing technology are most impacting your workflow at the moment? Is it more difficult for the solopreneur to take on the big boys now? And what marketing technology trends are worthwhile keeping an eye on in 2015? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? GitHub [Online collaboration] HipChat [Private group chat] Skype [VOIP service] Trello [Online workflow management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Google Hangouts [Group video calls] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I go back to what I said about networking being the most important part of my career. It's not about who you know. It's who knows what you can do. Networking should be about being generous to people, helping people and having people remember your value to them. Keep that network happy and positive!

[Tweet ""budget your investment 20% to back-end development and 80% to smart marketing." @paulryazanov"] Paul Ryazanov is an event speaker and a digital marketing expert with a focus on helping retail businesses with their eCommerce strategy. You can find him over at MageCloud.net. Today on Digital Marketing Radio we discuss how to start an eCommerce business, with topics including: You've spoken at quite a few events in the US – how did you get involved in that? What on-page conversion rate tools do you use? What would you say are some of the biggest eCommerce trends in 2015? Why do you focus on Magento as an eCommerce platform? What are the biggest benefits of selecting Magento over WooCommerce and Shopify? How to keep your platform scalable? Is it easy enough to transfer your Ecommerce platform from WooCommerce to Magento? Why should you be careful with WooCommerce? Is it easy enough to split test inside Magento? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Optimizely [Conversion rate optimization] Crazy Egg [Heat mapping software] EyeQuant [Eye tracking software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Outreach.io [Sales Automation Platform] AnalyticsSEO [Enterprise SEO Platform] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Try to budget your investment with 20% of it into back-end development and 80% of it into smart marketing.

[Tweet ""People that aren't using Google+ a lot tend to be very hard on it" @MartinSherv"] Martin Shervington is a consultant, speaker, trainer and coach on all things Google. He’s the community manager for Plus Your Business – you can find him over at PlusYourBusiness.com. Today on Digital Marketing Radio we discuss Google Plus for Business tips, with topics including: Is Google+ a social layer, a social network or both? If a small business owner doesn’t have much time to focus on social media, should Google+ be priority? Is it more important to try to be an influencer from your personal Google Plus profile, or build up the authority of your businesses’ Google+ page? When a business is signing up for a business page, what are some of the most important first things to do? Does Google+ as a social destination work for the majority of businesses? Is it possible for the average user to build up a decent volume of followers on Google+? What are 2 or 3 post types that tens to get most engagement on Google+? Can building up circles on Google+ be better than building your own list? Many people such as Larry Kim from WordStream are very vocal in saying that Google+ is on the way out – what’s your response to that? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? BufferApp [Social media scheduling] Google AdWords [Pay per click marketing] Genesis [WordPress framework] Infusionsoft [CRM tool] Circloscope [Google+ management] NOD3x [Influencer finder] Friends+Me [Google+ post distribution] AgoraPulse [Facebook & Twitter social media management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Google+ is part of the Google ecosystem. It's got a Google search engine attached to it. I think that people should ignore a lot of the press and give things a go.

Chris is the founder of The Content Marketing Academy - Scotland's first and only annual content marketing conference. He's also founder and host of The Marketing Academy Podcast. You can find him over at Learning-Everyday.co.uk. Today on Digital Marketing Radio we discuss what is content marketing, with topics including: How would you define content marketing to a small business owner? Does content marketing include private correspondence like email? Does every business that has a website need to be involved in some form of content marketing? The importance of leading with your personality If you only have 3 or 4 hours per week, should you just focus on one type of content marketing? Is it important to publish your content at the same time every week? Is it wise to have a schedule to produce your content before the publishing date? What is the biggest learning experience that you have come through as a result of publishing your podcast? What can you learn by editing your own podcast? What are some of the biggest mistakes that businesses make with content marketing? Why you shouldn't think of content marketing as a 'campaign' Is it possibly to measure the impact of content marketing? What are some of the newer content distribution opportunities in 2015? [Tweet ""My biggest mistake was not getting offline enough" @chrismarr101"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? AllThings [Task management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Team communication] Meet Edgar [Social media management] Sprout Social [Social media management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Find a way to get your customers closer to you. Pull them in. Find a way to build a community with this one thing that you all have in common.

[Tweet ""There is no best mic for everyone. It actually depends on what YOU sound like." @thepodcasthost"] Colin’s a Podcaster and Online Educator, and has been teaching Podcasting skills for over 6 years. You can find him over at ThePodcastHost.com. Today on Digital Marketing Radio we discuss audio recording equipment, with topics including: What piece of audio equipment that you have – bang for buck - would you say has had the biggest impact on your sound quality? Should you pick a dynamic mic or a condenser mic for your home studio? What are the concerns that people should have with a dynamic microphone? Why is there not one best microphone for everyone? Why is podcasting different from radio broadcasting? Where should you route your sound after the microphone - is a mixer necessary? What creates sound interference? What is a Cloudlifter device and how does it help your sound recording? Are external soundcards necessary to record interviews? Can you just rely on on the microphone on a portable audio recorder like the Zoom H4N or H5? Is it always important to always do a lot of post production editing? Why can background noise sometimes be good? Why can having a 'series' approach be better for your podcast? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Audacity [Audio editing software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? All Things [Task management system] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Start a podcast!

[Tweet ""create a tool for your customers that will engage them, and keep them working for you." @logantjm"] Logan Merrick is the Co-founder & Director of Buzinga App Development, an innovative mobile app development company in Melbourne Australia that focuses on building Startups that solve real world problems. Today on Digital Marketing Radio we discuss whether building an app is worth it, with topics including: How do you develop an app that sells for $12 million dollars? Split-testing website headlines Should most businesses have a mobile app? How do you decide what to include when building an app? Is it important to just start with one app store? Which app store is best to get started with your first app? What are the main advantages of an app over a mobile site? Will someone that downloads your app become a better quality customer over time? What kind of app development industry trends are happening right now? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? WordPress [CMS] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? HubSpot [Inbound marketing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you were to think about building a mobile app, look at how you can create a tool for your customers that will engage them, and keep them working for you.

[Tweet ""Keep the voice of your customer in your ear at all times." @davidgillespie"] David Gillespie is the CMO of ImageBrief – where brands, publishers and agencies find the right shot, and hire photographers. Today on Digital Marketing Radio we discuss selecting images for websites, with topics including: Do you think that you can always see the difference when a professional photographer has taken the shot? Does the quality of images that you use on your website really matter? What are some of the mistakes that businesses make when selecting images for their website? Is it really important to consider your brand’s values before selecting images for a project? What kind of brand considerations do you need to be aware of before selecting a photograph for a site? Do smaller businesses really need to invest in a professional photographer? Should you have your brand colours or perhaps representatives of your target audience in your website images? Is it important to split-test images to decide which one to use? Should the social network that you use to share images depend on the type of business? What other social networks are popular among photographers? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Evernote [Personal organizer] Optimizely [Split testing] Invision [Workflow improvement & collaboration] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Take it back to the person you are trying to reach. Don't get worried about the hot platform of the day, the app the buzzword, whatever. Because there's going to be a new one tomorrow. Stay focused on your consumer. Keep the voice of your customer in your ear at all times. If you stay close to them, everything else will sort itself out.

[Tweet ""Your personal brand is what people say about you when you're not around." @chrisducker"] In 2009 Chris Ducker was working 14 hours a day, 6 days a week. Fast forward a few years and he’s totally changed his life - and his business. He’s the author of the number 1 bestseller on Amazon, “Virtual Freedom” - and the host of the New Business Podcast. You can find him over at ChrisDucker.com. Today on Digital Marketing Radio we discuss personal branding strategy, with topics including: In the future, will building a personal brand be more important than building a business brand for small businesses? Say someone’s a fairly successful small business owner. But they don’t have much of a personal brand. What are some of the first steps when it comes to building a personal brand? What about reinventing a personal brand – is that different to building a personal brand from scratch? If I’m describing you to someone who’s never heard of you, how would you prefer to be described? Do you need to have a personal brand strapline? Is it actually easier to establish a personal brand? How would Chris Ducker prefer to be described when he isn't there? Is it important to try to 'control' the first page of Google results for your personal brand? If you have a business that is already branded with its own identity, should you change that to a personal brand? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Apps [Office suite software] Buffer App [Social media management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Infusionsoft [Small business CRM] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Sit down and work out whether or not the personal brand is something that you really want long-term. You have got to understand that this isn't something that you can do for a year. This is your name. This is your reputation. Your personal brand is what people say about you when you're not around. It can't just come and go. You've got to commit to building a personal brand. You can't start a website and then never update it. It's important to truly do it if it's the right move for you right now. So I would sit down and work out - is this what I want to do? If it's not then that's fine as well - focus on building your business, and maybe you have a blog on your business website - whatever the case may be. A perfect example is the Virgin Group with Richard's blog. You've got Richard Branson blogging on there quite regularly as the CEO. But he doesn't do it at RichardBranson.com - he does it at Virgin.com/Richard. There's a difference. So really figure out if this is what you want to do, and if it is, go-ahead and run with it at 180 miles-per-hour until you've build out your hub. And start creating the content and serving that audience. And if it's not, then stick with what you're already doing. That's fine - just don't stress yourself out too much.

[Tweet ""As a digital marketer, nobody can do everything." @SusanAbbott"] Susan Abbott is a specialist in customer insight and creative problem solving. You can find her over at LinkedIn, AbbottResearch.com and CustomerCrossroads.com. Today on Digital Marketing Radio we discuss what is customer insight, with topics including: How can having customer insight improve your competitive advantage? What are some of the most effective ways to gather customer insight? And how do you pinpoint the most valuable data for your business? How can you improve your competitive advantage using customer insight? What are the differences between online and offline customer insight? The importance of looking for common themes Why emotion-driven marketing is essential How to communicate the results of an inquiry Why looking for anecdotes is important Should you focus on your key customer segment in your research? Why you should always look at what some of the best marketers in the world are doing Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Dropbox [File sharing / productivity tool] MailChimp [Email marketing] LinkedIn [Networking] Snagit [Image and video screen capture software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? HubSpot [Inbound marketing software] Shopify [E-commerce software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? As a digital marketer, nobody can do everything. So you have to pick a few strategies and try to do them really well. Good brands are built by offering people things of real value. So when you're thinking about content marketing, this is not 'pitch heavy'. This is 'real value marketing'. People see the content, think you're brilliant, and that's why they get in touch. The content is never a pitch.

Keith Keller has appeared on numerous radio shows, teleseminars, webinars and Google Hangouts across the US, Canada, Europe, and Australasia. He is known as the Global Twitter Marketing Specialist. You can find him over at KeithKeller.com.au. Today on Digital Marketing Radio we discuss how to use Twitter for marketing, with topics including: How has Twitter marketing changed over the past few years? Should Twitter be an important part of the social media marketing mix for all businesses? And what other social networks are on the rise in 2015? Are there any types of businesses that shouldn't be using Twitter? Does Twitter work for local businesses? What doesn't work on Twitter? What is spamming on Twitter? What is the most effective day of the week to Tweet? What format of tweets work best? What is the most important part of Twitter in recent times? Why including images in Tweets can help you to stand out from the crowd How SoundCloud can help you with your Twitter marketing How might Twitter change in the future? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? BufferApp [Social media scheduling software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snip.ly [Link shortening and content sharing service] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Twitter is awesome, and I'll stand by that. But it's part of the social six. And it's part of an evolving and ever-changing social media space. You've got to take them somewhere. Twitter is only relevant if it's going somewhere. I would suggest - either work diligently on an email marketing list or make sure that you've got a lovely blog or website that's yours your domain, what I call your home base. Twitter and Pinterest and Instagram are wonderful - but you've got to take them somewhere. So my number one takeaway is don't rely on social media. Only use it as a traffic generator to bring them back home.

Tom Treanor is the Director of Content Marketing & Social Media for Wrike, a leading Project Management and Collaboration SaaS company headquartered in Mountain View, California. Today on Digital Marketing Radio we discuss content marketing strategy for 2015, including: How would you describe content marketing? Can content marketing involve trying to directly sell to someone? Where is it best to publish your content? Why is content marketing a powerful marketing strategy? How do content, social media and SEO fit together? And what are the biggest mistakes companies make related to content marketing? Why is content marketing more powerful than other forms of digital marketing? How to attribute the true value of content marketing Why a blog shouldn't be an afterthought Why you need to be consistent with your content marketing strategy in 2015 How would you describe content marketing? Can all companies use content marketing? How do you measure the overall effectiveness of a blog? Is it a good idea to be using a commenting system on your blog & if so, which one? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [User tracking] Google AdWords Keyword Tool [Keyword research] SEMRush [Competitive SEO intelligence] Hootsuite [Social Media Management] Buffer [Social Media Management] WordPress [Content Management System] Joomla [Content Management System] Wrike [Collaboration system] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? BuzzSumo [Social alerts] Sprout Social [Social Media Management] Atomic Reach [Content quality] Group High [Influencer outreach] Trackur [Influencer outreach] Little Bird [Advocate marketing] Follower Wonk [Twitter analytics] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Part one, you need to set up your home base for both search and social - this would be your website and blog. Number 2 you need to populate your website with great, relevant content for your audience.

Matthew Loomis launched Build Your Own Blog to serve people and online businesses searching for a smooth blog setup that points them in the direction of long term success. He loves to counsel timid beginners on overcoming those initial blogging fears that hold back isolated, direction-starved dreamers. Today on Digital Marketing Radio we discuss how to start a successful blog, including: What are the main secrets to successful blogs? As a blogger, is it important to pick and stick to one particular niche? What kind of blogging targets should you be setting to start off with in 2015? Why you need to learn to 'shine' as a blogger Is WordPress always the best platform for blogging? What length of blog post works best now? Should the majority of your blog posts be in the written format? Is SEO important to be aware of when starting off on your blogging journey? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? WordPress.org [ Blogging platform] Olark [Instant messaging service] MailChimp [Email marketing software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Evernote [Online lists] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Invest in your platform. Don't try to take short-cuts or to get by with freebies when it comes to your online business or your website. Because your website is your online store-front. If you're starting a conventional business, you wouldn't want to begin your business in a rat infested dive. You would do whatever you could to start your business in the best location possible.

Adam Vowles is Head of Content and Outreach at SUSO Digital (@susodigital on Twitter) – a company that offers Digital Marketing Solutions for E-commerce and Technology Companies.  Today on Digital Marketing Radio we discuss SEO for eCommerce, including: What are the essential elements of SEO that you need to be aware of when you run an e-commerce site? Do you have to be both technical and creative to be a great digital marketer? What outreach strategies are likely to work best in 2015? Is WordPress a good idea for an eCommerce store? Why is sticking to one tactic with SEO 'shooting yourself in the foot'? What is 'influencing the influencers'? What is the future of SEO - will it be agency or in-house led? What will make a great digital marketer in the future? How many user signals does Google use in its organic search algorithm? Are titles and descriptions still really important for SEO? How do you keep your backlink structure natural? Should you consider using Google's 'Disavow tool'? What are some of the best ways to conduct blogger outreach? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? AHREFS [Backlink checker] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Search Metrics [Enterprise SEO data] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Add value. That's the most important thing now. You can't really get away with trying to game the system too much if you're gong to survive in an eCommerce world. You need to talk to your customers like they're real people - because people buy from people. Centre everything about your business around the customer. What problems do they have and how can they solve your problems?

In addition to being the CEO and co-founder of Enquiro (which was acquired on October 26, 2010 and is now part of Mediative), Gord Hotchkiss is a past director and Chairman of SEMPO (The Search Marketing Professionals Organization), a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker. He is also the author of The Buyersphere Project: How Business Buys from Business in a Digital Marketplace. You can find him over at OutOfMyGord.com. Today on Digital Marketing Radio we discuss B2B Digital Marketing Strategies, including: How is B2B marketing different from B2C marketing? What is key when trying to understand B2B purchase behaviour? Why does lower traffic figures not necessarily matter when you run a B2B site? Should you always be looking to meet B2B prospects face-to-face? How to deal with risk when communicating with B2B prospects Is reputation management more important for B2B? Is it important to be a content marketer if your primary focus is a niche B2B market? Is it appropriate to try to build an email list of B2B prospects? Is LinkedIn an appropriate place to make first introductions? Does paid advertising has to go hand-in-hand with earned exposure? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? DEVONthink [Information management] Google Trends [Consumer insights] Trello [Project management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? AdGooRoo [Competitive intelligence tool] Comscore [Competitive intelligence tool] Plus software for usability audits My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be an empathetic marketer. Learn how to step outside your reality and into the reality of your audience. Become very good at understanding their perspective and giving your clients (if you're an internal marketer or an agency marketer, it doesn't matter), just be really good at being able to bring that outside-in perspective and then share that internally and communicate it. And be a champion for that point of view, because in my years of marketing, it is amazing to me how few companies really have a good handle on what their customers think about them, how they qualify their buying decision and how they decide to buy something or not buy something.

Episode 81 of Digital Marketing Radio is very different, because for the first time I don't have a guest - I've been meaning to do more episodes like this, but at least I've finally got round to it now! First of all, let's start off with some news... I'm going to be taking the next couple of weeks off, so the next episode will be published on Tuesday the 6th January 2015. Why a Tuesday I hear you ask? That's because from next year I'm going to be just publishing 2 episodes of Digital Marketing Radio per week - on a Tuesday and a Thursday. Let me know how you feel about that! I'm doing that because I want to focus more on other projects as well - plus I want to also start broadcasting live videos of each video - and that's going to take a little more preparation. Hopefully you'll also find that my reduced schedule can further enhance the quality of the content as well. You also might have noticed that I've recently published a new page on the site where I share the top 5 tools and services that I use to power Digital Marketing Radio. Check that out when you have a moment. But let's get into the 'meat' of this episode, and that's the content marketing predictions for 2015: 5 Content Marketing Predictions for 2015 I've been searching online for what I believe to be the best content marketing activities for 2015. I've found 4 from other people, and I've also added one from myself at the bottom. 1) Customer experiences will define content creation By Melissa Breker - Co-Founder, Content Strategy Inc Melissa says that in 2015 we will see content as an experience. She says that we need to think past silo-based content and use customer journeys to determine how content can create different experiences. (Ref. http://blog.newscred.com/article/17-influencer-digital-marketing-predictions-for-2015/) 2) More videos than ever By David Wells – Founder, Inbound Now David says that in 2015 more and more companies will start creating so-called ‘explainer videos’ and giving them a prominent role in the user experience tactics. (Ref. http://www.inboundnow.com/10-online-marketing-trends-predictions-2015/) 3) Real time content will become more important in 2015 By Helen Mussard – Vice President, Global Marketing at Vibrant Media Helen says that this is about being able to align content to things that have just happened and not just have an editorial calendar set up. She says that she thinks that there will be a focus on news that breaks and is topical. (Ref. http://contently.com/strategist/2014/11/11/10-content-marketing-predictions-for-2015-from-top-industry-minds/) 4) Google will continue to remove tools and cut back on analytics By Debra Mastaler - President and owner of Alliance-Link.com (Ref. https://twitter.com/debramastaler/status/515518942694367232) 5) In 2015, progressive small businesses will start to be their own media production house and start their own show. And larger businesses will begin to purchase the best of these shows. By David Bain - Host, Digital Marketing Radio You may well know that I'm also considering producing and publishing a new training course called "Start Your Own Show". If this might be of interest to you I'd really appreciate if you would take 2 minutes of your time to complete this questionnaire. Have a great Christmas, New Year and rest! I look forward to continuing to get to know you in 2015. All the best David

Scott Baradell is president and founder of Idea Grove, a public relations and inbound marketing firm focused on enterprise technology clients – and he’s based in Dallas and also has offices in London. Today on Digital Marketing Radio we discuss the following: Public relations strategies What’s the secret to successful PR moving into 2015? What about inbound marketing – what are some of the most successful strategies at the moment? And is PR an integral part of inbound marketing? What defines good PR now? What form of content works best at the moment? The 2 types of buyer - the now buyer and the future buyer Why over time content marketing is a better bet compared with pay-per-click marketing What is the value of a Wall Street Journal article compared with a vertical trade? Do you use attribution modelling software? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Vocus [Public relations software] Trend Kite [Monitoring media coverage] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Link Detox [Find bad links SEO software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? The answer to audience and media fragmentation - which is the challenge for every business today - is to identify who your core audience is, and then use your core content in as many ways as possible, to reach them in as many places as possible.

James Greig is the founder of online business optimisation software provider Bloomtools. James founded the software development arm of Bloomtools in 2004. Today on Digital Marketing Radio we discuss the following: How to improve website performance How do you actually judge how well your website is performing? Is web page loading speed really that important? And if you don’t have a mobile friendly site, how does that impact your visitor retention? What are the major changes that James has seen in digital marketing over the past 10 years? What is the trouble with the web industry as a whole? What is the the main problem that businesses are facing with website designers at the moment? What are the biggest challenges that most websites face? Why web designers need to think like a consumer Why it's important to design a website that looks similar to other sites Are content management systems for websites the only way to go? How important is web page loading speed and what can be done to improve it? Where should your web server be located? How you can nominate the country that you want top optimize your website for Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google AdWords [PPC tool] Google Analytics [Website analytics tool] Google for Work [Collaborative software tools] Crocodoc [Website editing tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Remarketing using Facebook Advertising [Advertising tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Make sure that your website has all the basics first - check out how your site performs on mobile. Test your website on the Bloomtools Grader.

Kevin Hillstrom is the founder of MineThatData, a consultancy that helps retailers, e-commerce brands, and catalogers to understand how customers interact with products, brands, and channels. So Kevin: year-on-year, are customers continuing to spend more money online? Today on Digital Marketing Radio we discuss the following: What conversion metrics are essential? We often hear the mantra "mobile first", but is that true for all customers? Why do companies often ignore campaign and conversion data? What are the most important metrics to analyse when it comes to selling online? Are there any particular industry sectors that are more likely to be able to sell online? What about age segments - how does online purchasing behaviour change by age? The shift from desktop to tablet and how that impacts buyer behaviour How will buyer behaviour change moving forward? What data are companies not looking at but they should be looking at? How buyer behaviour has changed over the past 3 or 4 years and why a conversion rate drop isn't necessarily a bad thing The logical progression between a visit from a non-branded term and various repeat visits Why an indication of visitor progression is an important metric Why looking at the half life of metrics is important How to get your customers to become more loyal Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? SPSS [Data mining] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? A genetic algorithm [An algorithm that mimics natural selection] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? The interaction of marketing channels and customer demographics - you have some older individuals who are going to behave a certain way. This interaction between age and demographics is going to push companies in 2 different directions. It is going to be harder to separate your business from ageing customers if that is your demographic! Learn who your customer is and how they use technology to determine your path moving forward.

Ilise Benun is the founder of Marketing-Mentor.com, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference. Today on Digital Marketing Radio we discuss the following: What are smart marketing objectives? How do you ensure that your marketing methods are as smart as possible? How do you communicate in an era when people seem to respond less and less? How do you ensure that your marketing methods are as smart as possible? Can you still be creative in your digital marketing strategies when you’re working as a freelancer? Why you can be more creative when you are doing your own marketing How much time is appropriate to be focusing on marketing when you are a freelancer? Why a blog isn't the first marketing tool you should think of What are the most important ways of building your 'list'? Why face-to-face networking is still really important How to opt-in contacts on a ace-to-face basis Tips for 1-on-1 emails How often should you keep in contact with your subscribers? Can you still email your subscribers if you haven't communicated for months? How well can relationships be nurtures over email? The important elements of building a buyer persona Is it always a good idea to put prices on your website? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Skype [VOIP software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Evernote [Organizational software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Make a commitment to a target market and focus on a few marketing tools first - don't try to do everything, so that what you have is manageable and easy-to-do so that you can do it every day.

Ryan Buchanan is CEO of eROI, a digital marketing agency, which he founded to inspire and be inspired. His philosophy is all about stepping into client's shoes with a business mindset first. You can find Ryan over at eROI.com. Today on Digital Marketing Radio we discuss the following: Email marketing ideas for 2015 Is email marketing still innovating? Will social ever overtake email as a reliable customer communications medium? How has the increased use of mobile impacted email marketing? How Ryan obtained the domain eROI.com Is collecting email addresses still essential for most businesses now? Using tools to capture data from both web and social Whether or not email will always be part of the marketing mix Why organic reach is so much of a challenge on Facebook The multiple touch points of a customer order journey Are companies innovating fast enough to take advantage of mew technology? What is the 'fluid web'? What can you learn from your customers? Working towards a single view of the customer across multiple devices Why customers abandon shopping carts and what to do about it What is progressive disclosure or progressive profiling? Working on increasing the conversion rate while still capturing as much information as possible How aggressive should a business be when it comes to asking for an email opt-in? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Docs [Group collaboration software] Asana [Group collaboration software] Harvest [Time tracking software] LinkedIn [Business research] Litmus [Email testing software] ExactTarget [CRM Software] Blue Hornet [Email marketing software] Google Analytics [Website analytics software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Salesforce [Enterprise CRM tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Ask why - always get back to that core goal you want to accomplish - Why am I doing this? Why email Why search? How am I being strategic rather than just jumping right in there and looking for the 'red shiny ball'?

David Whatley is the Founder and Managing Director at MiShop Local, a specialist local search optimisation and citation building service for Brands, National Chains, Franchises and Agencies. You can find him over at mishoplocal.co.uk. Today on Digital Marketing Radio we discuss the following: What is local search engine optimization? How is local search optimisation different to conventional websearch? What challenges do companies face with local search optimisation? What's the difference between local SEO and local listing optimistion? Is Google good at determining your location if you aren't signed in to your Google account? Is there still a big local SEO opportunity out there? Do businesses still have to submit their details to Google, or will Google glean information that is already out there? What happens if Google has no confidence in relation to the information that is already out there about your business? Is it still important to get listed in small local directory websites? Can a business expect to see a reasonable volume of traffic from a local listing on Google? Can you have a local listing on Google if you don't have a website? How can a business differentiate itself from its local competitors? How important is your brand to local optimisation? Should you ask your customers to write reviews about your business on Google local? Are there other sites that you should ask your customers to review your business on? Why getting a surge of reviews isn't great Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Drive [Project management tool] Wrike [Project management tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Hubspot [Inbound marketing tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their busine