In this episode of the FatRank Podcast, James Dooley is joined by Luis Salafar Herado to discuss why entity SEO is becoming central to search rankings and how Google now evaluates brands beyond traditional on-page optimisation. The conversation explains that modern search engines are no longer just analysing pages and keywords but attempting to understand real-world things, meaning businesses must clearly communicate who they are, what they do, and who they serve across the entire internet. Where to Listen to This Episode Why Entity SEO Is the Future of Rankings is available across all major podcast platforms. Choose your preferred platform below. Listen to Why Entity SEO Is the Future of Rankings on Transistor Listen to Why Entity SEO Is the Future of Rankings on Pocket Casts Listen to Why Entity SEO Is the Future of Rankings on Amazon Music Listen to Why Entity SEO Is the Future of Rankings on Entity Home Listen to Why Entity SEO Is the Future of Rankings on Spotify Listen to Why Entity SEO Is the Future of Rankings on Podverse Listen to Why Entity SEO Is the Future of Rankings on Pod.link Listen to Why Entity SEO Is the Future of Rankings on Truefans Listen to Why Entity SEO Is the Future of Rankings on Castro Listen to Why Entity SEO Is the Future of Rankings on Castbox Listen to Why Entity SEO Is the Future of Rankings on Podcast Addict Listen to Why Entity SEO Is the Future of Rankings on Deezer Listen to Why Entity SEO Is the Future of Rankings on Rephonic Listen to Why Entity SEO Is the Future of Rankings on Player FM Listen to Why Entity SEO Is the Future of Rankings on Listen Notes Listen to Why Entity SEO Is the Future of Rankings on Podcast Guru Listen to Why Entity SEO Is the Future of Rankings on Podchaser Listen to Why Entity SEO Is the Future of Rankings on Audible