SEO’s changed a lot over the years.  And no - it’s not dead yet. It’s not going to die. It’s still very important for your business. In fact, in this, episode 254 of Digital Marketing Radio I’m speaking with a man who believes that nothing can take your business to the next level like search engine optimization. Why do I know that? It’s on the back cover of his brand new book - Product-Led SEO: The ‘Why’ behind building your organic growth strategy. He’s a former Director of Growth at Survey Monkey and current Growth Adviser and SEO Strategic Consultant at the likes of Tinder, Coinbase and Mixpanel - welcome to DMR - Eli Schwartz.