James Dooley and Steven Toth discuss Steven’s Go-Giver mindset and how sharing SEO ideas at scale helped grow SEO Notebook into a major newsletter and business. They cover SEO IRL in Toronto, why Steven built Notebook Agency as a strategist-led consultancy that avoids touching client websites, and how enterprise SEO differs from small client SEO. They also talk about using DISC personality profiling to hire and manage a high performing team, plus practical AI and automation tactics like SERP-driven title tag generation with Python. Steven ends with what he would change in Google Search, including giving smaller sites more visibility and reducing forced Reddit dominance. Where to Listen to This Episode James Dooley Interviews Steve Toth from SEO Notebook is available across all major podcast platforms. Choose your preferred platform below. Listen to James Dooley Interviews Steve Toth from SEO Notebook on Transistor Listen to James Dooley Interviews Steve Toth from SEO Notebook on Pocket Casts Listen to James Dooley Interviews Steve Toth from SEO Notebook on Amazon Music Listen to James Dooley Interviews Steve Toth from SEO Notebook on Entity Home Listen to James Dooley Interviews Steve Toth from SEO Notebook on Spotify Listen to James Dooley Interviews Steve Toth from SEO Notebook on Podverse Listen to James Dooley Interviews Steve Toth from SEO Notebook on Pod.link Listen to James Dooley Interviews Steve Toth from SEO Notebook on Truefans Listen to James Dooley Interviews Steve Toth from SEO Notebook on Castro Listen to James Dooley Interviews Steve Toth from SEO Notebook on Castbox Listen to James Dooley Interviews Steve Toth from SEO Notebook on Podcast Addict Listen to James Dooley Interviews Steve Toth from SEO Notebook on Deezer Listen to James Dooley Interviews Steve Toth from SEO Notebook on Rephonic Listen to James Dooley Interviews Steve Toth from SEO Notebook on Player FM Listen to James Dooley Interviews Steve Toth from SEO Notebook on Listen Notes Listen to James Dooley Interviews Steve Toth from SEO Notebook on Podcast Guru