Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company. David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. You will want to hear this episode if you are interested in... [00:00:00] - The Origin of Valuegraphics [00:04:40] - Defining Values [00:14:08] - Cultural Differences in Value Graphics [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics [00:32:29] - Understanding Values on a Budget [00:38:59] - Building Workplace Culture with Value Graphics [00:46:35] - Are Our Values Changing? [00:48:50] - Leveraging Valuegraphics for Personal Growth [00:55:15] - When to Use Demographics [01:00:57] - Values Focused Homeruns and Horror Stories  [01:12:55] - David's Greatest Fear Resources & People Mentioned The Valuegraphics Belonging Index: https://belongingindex.bubbleapps.io/version-test The Valuegraphics Institute: https://valuegraphics.com/ Buy David's Books: https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3 Follow David on LinkedIn: https://www.linkedin.com/in/davidallisoninc Hire David to Speak: https://www.davidallisoninc.com/ Connect With Frontier Follow Naomi on LinkedIn Follow Megan on LinkedIn Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io