Frontier Marketing Co.Business, Non-Profit, Marketing
Frontier Marketing Co.Business, Non-Profit, Marketing
Frontier Marketing Co.Business, Non-Profit, Marketing
Frontier Marketing Co.Business, Non-Profit, Marketing

About

What is the best way to fundraise for your charity? Join the Frontier team in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.

  • Beyond Demographics: Harnessing Values for Better Engagement With David Allison, Ep #73
    Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company. David shared his journey from marketing to discovering that values, not...
  • How to show your donors some love with Naomi Perks, Ep #72
    Episode 72 With Megan McCaffery and Naomi Perks Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM. Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family,...
  • Demystifying AI, a conversation with Mike Berg, Ep #71
    We used AI to write these show notes! Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM. In this episode, Megan engages in a compelling discussion with industry veteran...
  • All About Testing with Nathan Hill from NextAfter, Ep #70
    Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite...
  • The Things We Learned at NIO With Russell Phillips from the Canadian Constitution Foundation, Ep #69
    Is it really best practice to follow best practice? On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to...
  • A Message From Megan
    Megan returns to the pod for a message to our listeners about where we've been and where we're going!
  • A Corporate Fundraising Convo with Heather Nelson, Ep #68
    Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with...
  • From Web Designer to SAAS Leader (And More): Meet Steve Benjamins, Ep #67
    Sometimes it takes an outsider's perspective to bring clarity to the needs of an industry you work in every day. That’s why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the...
  • 2023 Trends in Fundraising, Ep #66
    What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of...
  • Yulia at Giveffect Shares Stories and How to Choose the Right Tech, Ep #65
    Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben...
  • Keela, KIT, and Nonprofit Life with Nejeed Kassam, Ep #64
    Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many...
  • Meet Saint Nick Tassell, Creative Director of Frontier, Ep #63
    A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with...
  • Three Trends for Small Shops in 2023 With Tim Sarrantonio of Neon One, Ep #62
    The first Frontier FM of 2023 is here and you don’t want to miss it! On this episode, Ben sits down with Neon One’s Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology...
  • Building a Donor Journey for 2023, Ep #61
    For the last Frontier FM episode of 2022, Ben and Becca sit down to discuss everything that goes into building a successful donor journey. When and how should you thank your donors? What role do economic seasons play in annual planning? How important...
  • Fun With Funraise, Ep #60
    It’s time to bring some internal innovation to the charity world! On this episode, Ben sits down with the Director of Marketing Growth for Funraise, David Schwab. David dives into why quality tech stacks for charities are a game changer, how and why...
  • Another Good Marketer Joins the Pod, Ep #59
    The world needs good marketers. Thankfully, Frontier FM has got you covered! On this episode, Ben is joined by Frontier strategist and new co-host Becca Gust to discuss her background, the Enneagram, her first Fall at Frontier, subjectivity in...
  • Let’s Talk Social with Dana Snyder of Positive Equation, Ep #58
    Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and...
  • Ahoy, Branding Crew! Danielle Gagner Talks Brand Positioning, Ep #57
    There are two sides to marketing in the charity world: fundraising and branding. Both are essential, but it’s time to give the branding crew some love! On this episode, Ben sits down with Anchor Marketing President Danielle Gagner to discuss why...
  • Learning About the New School of Fundraising with Rowena Veylan, Ep #56
    Fundraising is an $18 billion industry fighting to be taken seriously. Charities often struggle to become more sophisticated and business-minded without losing their nonprofit side. One way to move the needle forward for the charitable sector is...
  • WTPh is Trust-Based Philanthropy? with Jeff Golby of ACTS, Ep #55
    What is the role of trust in the fundraising process? What does sustainable accountability look like in the charitable sector? On this episode, Ben sits down with Africa Community Technical Service (ACTS) for Water CEO Jeff Golby to discuss...