In today’s media landscape, being discoverable online isn’t optional — it’s essential. On this episode of Unknown to Known, host Jamie Maglietta shares a candid LinkedIn Live conversation with Dustin Siggins, CEO of Proven Media Solutions, alongside insights from Renee Frojo and Simon Ostler. Together, they explore how traditional media is shifting, what journalists really look for in reliable sources, and why showing up on social media can make the difference between being overlooked and being called for press.💡 You’ll learn:Why visibility online is now your “modern town square.”How experts, authors, and professionals can position themselves for earned media.Actionable ways to build authority before hiring a publicist.🔗 Connect with the guests:Dustin Siggins on LinkedInRenee Frojo on LinkedInSimon Ostler on LinkedInWatch more of this conversation on YouTube: https://youtu.be/R3Um63linPM?si=bJt10aDgmI-hu9SO🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe