Value for Value ⚡️
Episode Summary
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Podcasting is cooked. So said Transistor's Justin Jackson, and the Podcast Marketing Academy's Jeremy Enns, in a talk at The Podcast Show in London (which they filmed themselves). Video is taking over podcasting, AI slop will drown out the good stuff, and audio-only podcasts are a thing of the past. They take a look at the data and provide simple tactics for thriving in podcasting - which, yes, is still absolutely possible, they say.
Continuity announcements have been part of broadcast media for ages - "in half an hour, The Waltons. Now, though - here's Lucille Ball." Audio Always thinks they have a place in podcasting, with continuity announcements to introduce new shows to listeners. The company has written up how well they've worked.
The Podcast Haven has produced an analysis tool to help you find topics to grow your show. The AI service, which requires registration, sends a seven-point plan, including SEO and guest ideas. Here's ours - suggesting we should cover government regulation, accessibility and inclusivity.
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