On this episode of Hit Publish... Over 2 trillion searches are carried out on Google every year. Everyone and their mother uses search engines. SEO (search-engine-optimisation) is a huge topic, so huge in fact that it warrants a Hit Publish first. A two-part special. This is part one. We caught up with Alan from Digitel and together with our very own resident organic search expert Chris we discussed all things SEO (Search Engine Optimisation). Digitel and Nettl are two companies renowned for their expertise in the search engine optimisation field. They work independently and sometimes collaboratively to help businesses rank higher for relevant search terms within search engine results pages. In this episode, we covered the basic principles around SEO before having an in-depth discussion around link building and the relevance of SEO for startups and small businesses – particularly when compared to other platforms available to them. Alan and Chris also gave us their top three things you DON’T want to do when optimising for search as well as some key, relevant takeaways that will help you to achieve your search ranking goals. Hit Publish – https://hitpublish.digital/