The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplace Seller Summit.Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online here: https://marketplace.walmart.com/We asked Michael these questions:Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart?How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work?What tactics do you recommend to sellers on the marketplace and how do you help them scale?What is the role of walmart connect and how do you partner with Ryan Mayward's team?How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop?What are compelling reasons a brand should consider 3P vs 1P and be on your platform?How do you partner with WFS and what role does WFS play in the development of a seller?Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P?We asked Charles & Sara these questions:Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind?Sarah - let’s do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea?Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media.Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace?Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role?Charles - how do you use data from the platform or other sources to inform your decision on the marketplace?Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller?Charles - how do you leverage tiktok and scale?For the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.