Value for Value ⚡️
Episode Summary
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Triton Digital has released data from its Demos+ platform, highlighting a missed opportunity between podcast audiences and ad-buyers. Its data shows that Black/African American listeners are significantly more likely than most to purchase life insurance, or to switch wireless providers. However, in spite of offering significantly better ROI for advertisers in those categories, investment in shows that attract those listeners continues to lag. Correction: We misread "Black/AA" as "Black/Asian American". This data means "Black/African American", we're told. Apologies for the error.
The Webby Awards is looking for people to serve on this year's jury. They are particularly looking at expanding their expertise in podcasts (and they have plenty of podcast categories to judge every year). You can join here - there's a slot for "who recommended you", and the answer there is probably "James Cridland", Podnews's Editor. (He's an Associate Member of IADAS).
A podcast studio probably isn't what you expect in a luxury resort in the Bahamas. Podnews sent Arielle Nissenblatt to take a look at Baha Mar in the Bahamas, which has worked with iHeartRadio to produce a professional podcast studio - and as she reports for us, it's an encouraging sign that podcasting is part of the guest experience at resorts like this one.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereIs Gender All Made Up? — The new season of Seemingly Unrelated is out now exploring the unexpected places our most basic concepts of gender came from including: fish tacos, mini-golf, and medieval poor lawsAudiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
Are You Missing These Essentials? — Grow your podcast with confidence. Join Gordon Firemark, The Podcast Lawyer™ for a free live workshop on the business and legal fundamentals that support podcast growth, influence, and income.Gold supporters: Buzzsprout, Mowpod, The $100 MBA, Podbea

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