In this episode of the James Dooley Podcast, James Dooley sits down with franchise SEO specialist Luke Bastin to break down exactly how multi-location and franchise businesses can beat local competitors in crowded markets. They cover the real-world strategies that move the needle for franchise locations, including why proximity and dominance in a tight radius matters first, how to optimise Google Business Profile categories and opening hours consistency, and why relying on just a website + GBP leaves money on the table Where to Listen to This Episode How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Transistor Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Pocket Casts Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Amazon Music Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Entity Home Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Spotify Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Podverse Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Pod.link Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Truefans Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Castro Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Castbox Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Podcast Addict Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Deezer Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Rephonic Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Player FM