The CPGGUYS are joined in this episode by Gabriel Dillon,  bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was Algolia’s first North American sales hire, and later, its first partner sales executive. Along the way, he built top-tier agency relationships at Contentful.This episode is sponsored by Contentful.Find Gabriel Dillon on Linkedin at: https://www.linkedin.com/in/gabrieldillon/Find Contentful on Linkedin at: https://www.linkedin.com/company/contentful/Find Contentful online at: https://www.contentful.com/Here's what we asked him :1. Give us the scoop on your career and how you anchored the last few years on content as a business model.2. Gabriel , what does the Ninetailed acquisition mean for Contentful? How does it improve the overall portfolio of Contentful?3. The single hottest word in content today and we saw it dominate Cannes Lions is AI - how do AI and content intersect?4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it.5. Responsibility around content governance matters. How is AI challenging this very theory and how is Contentful thinking about governance and services around it?6. Content is more than production - ROI asks is the name of the game - how do you see a measurement framework around it - what about Contentful?7. Talk to us about content personalization at scale - is this even feasible and how does Contentful’s platform enable it?8. Gabriel - what are key trends around this space we should advise brands to focus on? Why should brands and retailers connect with you to scale?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represe CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in t