On this episode of Hit Publish... As the title suggests, this one is a little off subject, but certainly worth a listen. As well as playing host to the Hit Publish podcast the UK Digital Retail Innovation Centre (aka the UK:DRIC) is a hub for digital innovation, based in the heart of Gloucester. UK:DRIC manager Emily Knight and Jason Smith head of Marketing Gloucester unpacked for us the purpose behind UK:DRIC and shared success stories from companies working with the UK:DRIC. As well as being an advocate of technology (providing it has a purpose and a benefit) the UK:DRIC is about supporting and promoting the high street. Emily & Jason outline some of the developments being made to help the high street keep up with technological change and also the case was made and evidence provided for Gloucester as a proven path-finding City of tech innovation. All in all a fascinating episode, if not entirely digital marketing or algorithm obsessed, this one is well worth a listen. Hit Publish – https://hitpublish.digital/