Sponsored by Podscribe. Join us at the Innovation Stage at POSSIBLE! Learn how to buy audio more effectively and drive measurable results with Podscribe’s Matt Drengler. April 29, 12:10 PM ET. Save your spot. First look: SiriusXM has been announced as the exclusive advertising representative of YouTube audio advertising in the US. This is a significant addition to SiriusXM Media's portfolio, which will now be able to reach 255mn monthly listeners - almost 90% of all US adults 13+. SiriusXM also released data from Edison Research, showing that around 74% of US adults 13+ consume YouTube audio, or engage in listening-first behaviours on YouTube. The data also says that 45% consume YouTube content with static visuals; 48% listen while video is minimised or in the background. Sounds Profitable released new research on "Audio Primes" - the people who listen to at least 75% of their content as audio. That's 22% of podcast consumers; and they're younger and more educated. While they choose audio for podcasts, Audio Primes also - surprisingly - consume more video as well. The full report, sponsored by RSS.com, is available as a free download. Bumper has launched The Bumper Score, a new tool "built to close the trust gap between podcast listenership and advertiser confidence". The company suggests that the next $1 billion in podcasting starts with better data; the tool uses verified metrics to give a simple score for strong verified reach. It will be free to all podcasters; you can join the waitlist now. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.Podcast Guesting UNsummit - FREE EVENT - Apr 28/29 — Build a podcast guesting strategy that gets you booked and turns interviews into clients. 2 days of LIVE Interactive Mini Workshops & Gifts. Walk away with assets — ready to pitch, guest, and convert.Questions to Ask Before You Sign — What happens when compliance rejects an episode the day before publish? How do they handle guest tech failures? This guide gives you the questions that reveal the real answers. Free.Gold supporters: Buzzsprout, Mowpod, The $100 MBA,