James Dooley and James Norquay discuss AI SEO and generative engine optimisation because businesses now want visibility inside large language models such as ChatGPT, Claude, Perplexity and Gemini. James Norquay explains that GEO shares many fundamentals with traditional SEO but requires different tactics because AI systems rely heavily on citations, corroboration and structured information rather than link authority alone. They explore practical techniques such as AI share buttons, LLM info pages, question focused content, citation building and technical accessibility for AI crawlers. The discussion matters because brands can appear in AI recommendations and generate revenue when they structure content and brand signals in ways that large language models understand. Where to Listen to This Episode AI SEO Tips That Actually Work is available across all major podcast platforms. Choose your preferred platform below. Listen to AI SEO Tips That Actually Work on Transistor Listen to AI SEO Tips That Actually Work on Pocket Casts Listen to AI SEO Tips That Actually Work on Amazon Music Listen to AI SEO Tips That Actually Work on Entity Home Listen to AI SEO Tips That Actually Work on Spotify Listen to AI SEO Tips That Actually Work on Podverse Listen to AI SEO Tips That Actually Work on Pod.link Listen to AI SEO Tips That Actually Work on Truefans Listen to AI SEO Tips That Actually Work on Castro Listen to AI SEO Tips That Actually Work on Castbox Listen to AI SEO Tips That Actually Work on Podcast Addict Listen to AI SEO Tips That Actually Work on Deezer Listen to AI SEO Tips That Actually Work on Rephonic Listen to AI SEO Tips That Actually Work on Player FM Listen to AI SEO Tips That Actually Work on Listen Notes Listen to AI SEO Tips That Actually Work on Podcast Guru Listen to AI SEO Tips That Actually Work on Podchaser