If you’re ready to build a purpose-driven brand, why not learn from someone who’s built one from the ground up? In this episode, we go beyond branding basics to explore how to grow a values-centered business, alongside someone who’s done it exceptionally well: award-winning journalist turned global branding agency founder, Cat How.Our host, Diane Rolston, interviews Cat about her unconventional journey from criticism to creation and how she's building a values-driven agency that's changing the industry.Listen to learn these key takeaways:How to make a successful career pivot by recognizing when it's time to move from criticism to creationWhat makes a branding agency different in a competitive market through storytelling and narrative-focused approachesInnovative company practices, including transparent salary systems and moral compass decision-making that can transform workplace cultureInsights into managing a global team across two time zones while maintaining company values and culturePractical branding trends that have substance, including the thoughtful use of AI as a creative tool rather than a replacementThe importance of authenticity in branding and how emotion drives successful brand connectionsActionable steps to identify your unique brand story by focusing on the problem you're solving rather than just your solutionStrategies for building a purpose-driven business that benefits people and the planet while maintaining profitabilityAnd a lot more!Cat’s Bio: Cat How is Founder, CEO and Exec. Creative Director of How&How—a global branding agency with offices in London and LA. A former award-winning journalist, Cat set up her agency to create brands which enrich lives, nature and founders. A champion of salary transparency and gender pay equality, her team is on a mission to liberate ideas the world deserves.Cat’s Social Media links: LinkedIn: https://www.linkedin.com/in/cat-how-0499b9149/Website: https://how.studio/Instagram:instagram.com/how___studio/Do you prefer reading blogs or watching videos? Watch Diane’s YouTube videos  here https://www.youtube.com/@CoachDianeRolston or read her blogs here https://www.dianerolston.com/blogJoin us at the launch party of the Dynamic Women® Leadership Secrets happening in June! https://go.eventraptor.com/summit/dynamic-women-leadership-summit-2506/diane-rolstonWant to order a copy of Dynamic Women® Leadership Secrets? Send Diane an email at diane@dianerolston.comThis show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting thing